Accessible and intuitive makes for a pleasant user experience. You don’t want your customers and prospects frustrated with your Web site. You may worry that focusing on usability will cost you stellar design. Not so. Our artists come to the rescue. They are exceptionally skilled in beautifying every interface with elegance, edge, tawdriness or restraint-whatever is called for by the audience we’re engaging. However, we refuse to over complicate with design and sacrifice functionality and, therefore, conversions. That doesn’t mean safe and boring. It means the best of both worlds.
There are three rules of engagement when designing for usability:
Our approach to usability testing ranges from exploratory reviews and evaluations to in-person usability testing to complex multi-variate testing. We use what we learn to optimize processes and design to continually increase online conversion.