The Team

No one can whistle a symphony. It takes a whole orchestra to play it.

Joel Goldstein

Joel Goldstein is a professional speaker, author and Internet marketing consultant. He has been featured on television, newspapers and magazines as an expert in Search Engine Optimization (SEO) and Social Media strategies. Specializing in online lead generation, his clients have been varied from the largest online swimwear e-commerce website to independent medical practices.

As an active philanthropist for education, Joel has dedicated his time to organizations such as Junior Achievement, Child Rescue Network, American Lung Association, Big Brothers Big Sisters, and – an educational non-profit and winner at Fast Company’s 2008 Social Capitalist Awards. He currently sits on the boards of local not for profit organizations such as Orlando Young Professionals and the Citrus Club Young Executive Board. He is an adviser to such groups as Everglades University and the American Lung Association.

Joel has been invited to the masters’ program at Harvard School of Business to pursue a higher education. With a certificate in management from the Wharton School of Business, Joel has been able to apply managerial principles from classroom to boardroom. Not the average ivy league student, Mr. Goldstein has pursued extraordinary adventures such as deep sea diving and hang-gliding. His drive for adrenaline has taken him to countries such as Thailand to fight with Muay Thai fighters, Israel to spelunk ancient desert caves and Pamplona Spain to run with the bulls.

Joel published his first book “A Professional’s Guide to Social Media” at the age of 26 in 2010. The book became a “best seller” on Amazon within the first month and is now in it’s second revision. Joel speaks at conventions and universities around the world on developing effective online marketing strategies for business professionals.

Community Involvement

  • Orlando Young Professionals – Executive Board Member
American Lung Association – Community Development Leader
  • Orlando Jewish Business Network – Founder
  • Citrus Club Young Executive Board – Executive Board Member
  • Big Brothers / Big Sisters – Big Brother
Junior Achievement – Instructor
  • Everglades University – Advisory Board
  • – Community Volunteer

Bree Gotsdiner

Bree GotsdinerBree has “boots on the ground” experience. She was the Public Relations representative for two start-up companies, where she was instrumental in bringing them national media attention from TV networks like FOX Business News and featured online in highly trafficked websites such as the Huffington Post.

Bree has a diverse background from which she draws her experience. From social work to homeland security, her ability to relate to any situation is paramount. Her interests are continued in her philanthropic community outreach and her involvement in organizations such as the Citrus Club Young Executive Committee.

Coming from an academic start Bree received a Master’s Degree from the prestigious University of Chicago. Her ability to relate her academic background with her “boots on the ground” start-up experience is what truly makes her public relations strategies for her clients unique.

Jason Sanders and Alex Levy

We have a two man programming team that keeps our clients happy and our business running smooth. These two digital wizards are experienced programmers that we were lucky enough to snatch up from the big boys, Apple and Google.

Jason is our programming wizard. Able to construct anything from an e-commerce site to an i-phone game, we rely on him to keep us compliant with all the updates and changes that we see in technology.


Alex is the second half of our two man team. He came to us from Google and is a web programming guru. He works to create complicated content management systems, that our client’s need to keep their business’s running perfect.


OOP PHP 4/5/5.3
MVC Frameworks
(Cake, CodeIgniter, Kohana, Zend)
Javascript Toolkits
(jQuery, Prototype)
Template Engines
(Smarty Templates, jTemplates)
Valid & Semantic
xHTML 1.0 Strict/CSS 2.1
SVN, Git, Bazaar
Unit Testing
(SimpleUnit, PHPUnit, QUnit)
Documented code
(PHPDoc, Doxygen)

Melody Whipple

Melody comes to us from New York where she has a bachelors degree in finance from New York University. A talented dancer, Melody likes to take salsa and swing dancing classes as well as compete in local and regional partner dance competitions. Her dedication to numbers and helping our valued clients receive one on one attention makes Melody one of the most important members of the Peer Marketing Group.