Posted by @aaron_wheeler

 Howdy mozfans! This week’s Whiteboard Friday features the return of Danny Dover, our lead SEO here at SEOmoz. He’s going to be discussing the basics of local SEO, a rapidly developing, important niche in SEO land that involves a complex amalgamation of many data sources and metrics. Hey, sounds a lot like the regular SEO we know and love! Take a look at what’s on Danny’s whiteboard here below the video.

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Danny’s Whiteboard:

SEO Local: Behind the Scenes:

  1. Most important: accessibility and content
  2. Second most important: keyword research and targeting
  3. Third most important: links
  4. Fourth most important: social

SEO Local-Specific Features/Considerations

  1. Search engine page
  2. Local directory submissions
    • Yahoo Local
    • Yelp
    • Citysearch
    • Urbanspoon
    • Trip Advisor
    • Judysbook
    • Insider Pages
    • Niche Data Sources
  3. Links
  4. Addresses
  5. Categories
  6. Reviews

Other Metrics Worth Considering

  1. Title (Business Name)
  2. Photos
  3. Social

Video Transcription

Coming soon…

Video transcription by

Follow Danny on Twitter! Even more to your benefit, follow SEOmoz! You know what? Why don’tcha follow me too: Aaron Wheeler.

If you have any tips or tricks that you’ve learned along the way, we’d love to hear about it in the comments below. Post your comment and be heard!

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