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Post image for 5 Ways to Get More Customer Referrals

Every business will probably agree that customer referrals are awesome!  Not only do they have a much lower acquisition cost than customers obtained from traditional marketing efforts, but conversion rates are usually much higher as well.   The amount of referral business you have is a good measure of success of your marketing efforts.  There are numerous ways to get referrals from your customer base and the sections below will outline a few of them.

Satisfy Your Customers

It may be a simple idea, but providing a great product or service your customers love will naturally get you referrals.  The idea is to have something your customers truly love.  For some industries it can also be what your company stands for, such as environmentalist.  If you are lucky to have a very unique product or service, you may also be able to get many of them to talk about it on social media sites.  The more a customer loves your product, the more likely they will want to tell or brag to their friends about it.

After they Order or Sign Up

For many businesses, a great time to ask your customers for a referral is after they placed their order or signed up for your services.  For example, our company mails out hand written thank you cards to every customer that signs up for our merchant account service.  We also include a flier in the card asking for customer referrals as well.  If you sell a product, you could have the person that packages it write a very short message on the packing slip asking for a referral.  Not only will it show that someone took the time to handle their package with care, but also a few seconds to write a personal message.

Customer Service Issues

Let’s say you have a customer call in with a complaint or customer service issue.  How can you turn this into a positive thing?  If you take care of their issue and make them a satisfied customer once again, that would be a great time to ask for a referral.  People can feel obligated to return the favor when you help them out with their issue, even if it is your fault.  This can be done after the issue is resolved while you still have them on the phone or even with a follow up email.

Product Reviews

Any business that sells a product online should have the ability for customers to post product reviews.  A product review in essence  is someone speaking out that they vouch for the product.  According to some online research, over 70% of online shoppers read product reviews before buying.  When was the last time you purchased something online?  Did you look at the reviews to see what others were saying?

Offer Incentives

When you ask for referrals, it can be a great idea to offer some type of incentive when it is appropriate.  If you offer a fairly profitable product or service, you may want to offer cash as an incentive.  For example, we offer our merchants a referral fee for every customer they refer to us.  Another idea would be to offer them a discount off of their next purchase.

Curtis with Gotmerchant.com has been helping small businesses accept credit cards for the past 8 years.  They offer an award winning merchant account service with a level of personal service unmatched by most of their competitors.

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5 Ways to Get More Customer Referrals

Michael Gray – Graywolf’s SEO Blog

Posted by JoannaLord

I’ve been traveling for the past few weeks and talking to dozens of SEO consultants, and you know what they are all saying? They are at their max for clients. Yup, that’s right…they can’t take on new clients. They have TOO much work! This is good for all sorts of reasons. One, it shows we are in a good place during an economically difficult time, and two, there are people out there desperately seeking out your services, with nowhere to turn.

So how do you find these clients begging to pay you money? Here are ten ways to build your client base, and ultimately make sure the clients keep-a-coming…

10. Refer a client/affiliate programRefer customers
Setting up a referral or affiliate program can be something as simple as offering discounts on your prices to clients that refer new clients, or something as complicated as full blown affiliate programs with ongoing commissions for successful client signups.  I find too many consultants think of this as bothering a past client, but if you offer them a kickback for mentioning your good services to their friends that need them…it seems like such an obvious double win to me. So what are you doing to leverage your current client list for a bigger, better looking one?

9. Optimize your site/resume
This is one of those "oh snap" moments.  It’s such a simple idea, but few of us are doing it. As SEOs we spend our days helping people rank their sites higher, and optimize for more conversions. Well uhmmm, what about your site? I know you are doing all the right stuff to make sure you rank #1 for "best SEO consultant in the universe" but what about when they actually land on your site? Is it easy for them to request more info? How about trust signals, testimonials, and other valuable information…is it doing it’s job? Potential clients will naturally spy on you check out your website and resume. Do you know what they are going to find? Is it enough?

8.  Speak at events/hold site clinics
As we all know this industry operates, for the most part, virtually. However, when it comes to signing clients nothing can replace a potential client seeing you in person. Speaking at conferences can be a great way to reach a relevant audience and pitch yourself before having to pitch your services. You get to network, and possibly get links to help build your brand.  In addition to speaking, if you can finagle it, hold site clinics at conferences. The whole room gets to see you action, and your future clients get to see exactly how you will help them…once they sign with you. Can you say cha-ching?

Martin MacDonald Speaking at SEO PRO Training London 2010
Martin MacDonald’s excellent presentation at the London Pro Training likely earned him some new clients

7. Guest blogging
As SEO’s we know the value of guest blogging. Words like "visibility," "links," and "personal branding" come to mind. All of these make guest blogging the perfect way to funnel potential clients to your site and your services. Take this idea and think outside of the box. If you focus on SEO for your local area, where are local businesses reading information online? Get in there. If you do SEO for enterprise sites, where are those CMO’s getting their information? Make sure your byline is landing in front of their SEO-deprived eyes.

6. Sponsor events/mixers
Instead of traveling by plane to go talk SEO, why not host a local meet-up for businesses to hear about how SEO can help them succeed. You can either go formal and have a panel talking local SEO, or you could have material they can take with them. These local mixers can help attract qualified leads and build your reputation as a local SEO expert. How do you get people to come? Give away free consultations, or pick up the bar tab for an hour. Never underestimate the power of an open bar.

SEOmoz's Meetup in Sofia, Bulgaria
The SEOmoz meetup in Sofia, where we made tons of great new friends

5. Create free tools
I can’t take the credit for this idea, but I had to get it up on the list. Lots of great consultants and agencies have been doing this for years.  If you have free tools that people will love, offer them up as a way to drive traffic to your site. By offering SEO-related tools, you attract a relevant audience, collect information you can use to follow-up with, and leave people with a positive sentiment. People love free stuff! It’s a great way to get people both comfortable, and acquainted with your personal brand.

 Virante's Free SEO Tools
Virante’s collection of free SEO tools brings them highly relevant traffic and industry credibility

4. Email blast
Much like #9 you would think this approach would be obvious, but oftentimes us SEOs forget about some marketing basics. When you are looking to add to your client base why not email friends, family, past colleagues, etc. and let them know you are taking on new clients. Make sure you list out what you specialize in so they can easily pass the email onto people that might be interested. If you are really looking to get leads, add in a free consult or audit, and make the deal impossible to ignore. Personal referrals are incredibly powerful.

Email Blast
Take note of that email address – it’s a handy one to have :-)

3. Publish case studies
I know you all just collectively rolled your eyes when you read this one, because you are right, case studies involve a lot of work. You have to nail down a thesis, put together a test, collect data, and then report the results in a digestible manner. Yuck. But you know what? Case studies are compelling for just that reason. They are a thorough example of just how effective your services can be for the person reading the case study. Potential clients want to read about a similar company and the success SEO brought them. If you couple that case study with a contact form they can fill out for more information, you are sitting pretty. Trust me.

Location 3 Media Local SEO PDF
Location 3 Media’s excellent Local SEO Guide is a great example

2. Learn a niche
This may seem counterintuitive, because how can you open up the flood gates for more clients if you limit yourself to one niche, but people considering SEO want to see a consultant with relevant experience. Remember, SEO is still a bit confusing to most companies. They don’t understand best practices, they still believe that this SEO-stuff is a bit magical. If you have a few past clients in one industry, why not build out that portfolio and market yourself as such. What is your niche? Sometimes by taking on any client, you actually cannibalize your chances of owning a type of client.

1. Get active in new forums
Did I just use the word "forum?" Yeah I did. I don’t necessarily mean the forums of yesteryear (although a lot of those are still great places to network) instead I mean the new age forums. There are so many sites out there to help you establish yourself as an expert in a certain field. I mean sites like Quora, LinkedIn Answers, FormSpring and Facebook Questions.There are dozens of niche Q&A sites popping up. Don’t underestimate the power of marketing yourself an SEO authority to these growing audiences.

Sharing your knowledge across the web can result in positive client karma

So there you have it. Hopefully I’ve given you some great ideas to get started with. The key with all of this is to remember that you need to be marketing your services not just to people that get SEO, but go beyond that circle. Wander into the less Internet-savvy group, and help them understand the value of SEO. In doing so, you will help them see the value in you, and more importantly, in hiring you.

I’d love to hear your suggestions for things I may have forgotten. How have you all grown your client base?

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SEOmoz Daily SEO Blog

Posted by Aaron Wheeler

Social media is becoming more and more important as the days go by; how else would I get my tri-weekly fix of XKCD delivered to me? Many people know about the marketing benefits from social media profiles, but sites like Facebook and Twitter can make a significant difference in your SEO campaign, too! This week, Rand shows us five great ideas for using these sites to help with your SEO strategy.

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Video Transcription

Hi, everyone. Welcome to another edition of Whiteboard Friday. This week we’re talking about social media profiles. A lot of marketers, a lot of people in the SEO field know and realize that social media profiles can be valuable for their marketing efforts on the Web. But they don’t know exactly how to use them or where to use them. That’s what I am going to try to help you with today. So, what we have are five great ideas around how to leverage your social profiles to help with SEO and then some specific tactics and recommendations on each one that I think even some of the advanced folks will find pretty valuable.

So, let’s start here with direct links. You can see that, basically, I can take my profile on a LinkedIn, a Twitter, a Facebook, a MySpace, a Digg, a Reddit, a Hacker News. There are tons of these, hundreds of these. In fact, I’ll link you over. We’ve got sort of a list going on SEOmoz somewhere. You can take these, create profiles on here, and these profile pages oftentimes will have a followed link, sometimes will have a no followed link, but even that’s okay, and point that link over to your website. So, essentially, MySite.com is now getting some credit. And this pen is getting thrown in the trash. Oh, I missed. Sadly missed.

When you do this, you do a couple of things. Number one is, when they are followed links, obviously you are getting direct link credit. When they are no followed links, sometimes people are picking these up and scraping them and you get credit from elsewhere. Sometimes you are just seeing the fact that, oh, someone finds you on those places. You’ve commented somewhere. They’re checking out your profile. They can follow that link over to your website. So, having these profiles exist and having the links point back to the right kinds of places on your website is critically important, very valuable.

Number two, SERPs domination. Now, when you are doing SERPs domination, what you are essentially trying to achieve is to fill up the top results with results that are let’s say positive or at least that you control what goes into those results. Places like Twitter.com, LinkedIn, Facebook, and even places that are a little mor
e random in the social media sphere, like a deviantART or a Drawer.com, those types of places will all help you to potentially fill up these results. There are a few critical things that you are going to need to do if you want to get these ranking well though. You can’t just create them. Tons and tons of people just create them. Lots of spammers just create them.

You need to fill up the profile with good information. You also need to participate relatively heavily in the site, at least initially. What you want to get going, if this is LinkedIn, you want to participate in LinkedIn Q&A. You want to actually import your email address book so that you form all of those connections. If this is Twitter, you want to start following people and topics. You want to start getting listed into the Twitter lists. You want to start having people following you and tweet at you. If this is Facebook, you’re going to need those same sorts of connections. Whatever the community is, you need to build up a robust profile with actual content. Fill out all the minimum requirements. Maybe even go overboard and start adding lots of content yourself to your profile. Also, you want to contribute heavily so that this gets indexed by the search engines. It becomes popular on the social site and it gets you into the SERPs.

It is also very valuable to link to these. This is one of my sort of pro expert tips. What I personally love to do is everywhere I speak, everywhere I am asked to give a talk, everywhere that features a quote from me or features my profile for a webinar or something like this, I always ask them to use the same biography. That bio quote includes, it will say, "Rand Fishkin is the CEO and cofounder of SEOmoz." That links to our website. And, "He wrote ‘The Art of SEO’." That will link to the O’Reilly site. Then, you know, "You can follow him on Twitter at RandFish," and that will link back to this Twitter profile site. Every time I give a speech, give a webinar, or participate in something offline, those links add up and help to make my profile rank better. It is a great, great way to go in terms of building links to those individual profiles. A really smart way to leverage offline and online marketing together.

Number three, so, brand awareness. On a lot of these sites when you are participating, when you are doing good things to get those direct links and doing good things for SERPs domination, you are also getting a lot of brand awareness. This is really important from the perspective of you don’t want to contribute to social media sites, particularly if you are a brand representative or a representative of your company or a representative of your personal brand in a way that would be contrary to how you would like your brand to be perceived. I know this is more sort of a marketing communication discussion, a little bit less SEO. But it is critical for SEO as well, because people who find a divergence between who you are on Twitter and Facebook versus who you are on your blog are going to be put off a little bit. There is that emotional disconnect that happens when you see that a brand or a person isn’t being authentic to itself. That is why it is critical to maintain those.

The other thing is you do want to make sure that you are leveraging these in smart ways. If you have a Facebook profile that you’re trying to build up, you are definitely going to want to link to it from your own website. I want this site over here pointing to Facebook and referencing it and making this sort of a conversion focused action that will drive people to participate. Remember that you can get network effects out of these. When you are updating your statuses, when you are providing information on these, you want these to be followed by people but you want to make sure that they are the kinds of things that people want to see, that they want to share. You can’t just be adding junk content.

It has to be updates not only that are sort of interesting and valuable, but updates that will make other people look good when they share them. We’ve talked about this principle a few times at SEOmoz. The idea in the social media world is even bigger. When you look at what gets re-tweeted, what gets re-shared on Facebook, what gets re-blogged on a platform like Tumblr, it’s the stuff that makes the person who is sharing it look good. Right? So, when I tweet out something about SEO, if it is just self- promotional, not a lot of folks are going to tweet that. But if I tweet out something that is interesting research about the field, a lot of other SEOs are going to tweet that because it is going to make them look good to their followers. That is what you are trying to achieve.

Number four, drive traffic and second order links. Right? So, with a lot of these social pages you have the opportunity when you produce content on them — when I tweet, when I do a Facebook status update, when I blog on Tumblr, when I contribute a LinkedIn status update, even when I contribute a post on a social news site like a Reddit or Hacker News or Digg or Delicious or something like that — to potentially promote a link. Those links will drive direct traffic, usually in proportion to the number of people that are following me.

But there are lots of other principles at work here, too. That’s I why I recommend you check out something like "The Science of ReTweets" by Dan Zarrella over at HubSpot. It will tell you things like there are certain times of day that are more optimal. There are certain words that are more optimal and less optimal to use. There is certain phrasing and formatting. In particular, this is a pro tip for Twitter stuff. Make sure that you don’t start the tweet with the link. Start the tweet with some copy. And you actually want to make sure that you have some extra content at the end of it. Potentially, one of the things that we’ve seen is that having either a hyphen or a colon before the link, announcing it, is really good, and that having hash tags, if you put a hash tag here right after the link, it will sometimes make the link stand out less. So the optimal way to go is text introducing the link, link, some additional text, and then if you want a hash tag or a reference or a via or those kinds of things.

Remember that if you do a direct re-tweet, it won’t show as coming from you. So if you can make those tweets unique when you are sharing a URL, you are likely to get paid more attention as well. The great part about this is you don’t just drive traffic with these, you also drive these sort of second order effects. I’ll show you an example. My friend Kang here from up above has found this link. I’ve tweeted it out. Then he goes to MySite.com. He visits whatever page I’ve tweeted there. Then he thinks, "Oh, well, that’s actually pretty interesting." So, Kang’s blog now links directly to it. This is why it is so important to be building that type of content that is share worthy, which we talked about a second ago, and to be tweeting, sharing, linking to, and Facebook status updating and LinkedIn status updating with those types of things. They are the kinds of things that will drive those second order effect of links and that will help you do SEO in the long run.

All right, final one here. Number five is that social media profiles can be a source of content for your site, both direct and inspirational. This means that social profiles can help you build the content that you need to have on your site in order to perform well in the engines, in order to target the long tail in a lot of cases. I’ll show you what I am talking about. And even to do some exciting link based stuff.

One of the tactics that I really liked is a specific one, and I’ll talk about a couple, is to use YouTube. YouTube sometimes will have very popular videos. When they are reference videos, or they are longer videos, or they have sort of tougher to understand content or the kind of content were someone might actually want to pa
rse it in text form, you can personally transcribe. Add some value, right? Break out the things that are important. Bold them. Highlight some quotes. That kind of thing. Build, essentially, your own version of that video. You can embed the video from YouTube on your site, have a commentary and transcript. Do an SEO friendly title. Now you’ve created great content using, leveraging someone else’s YouTube video. This kind of thing is just a phenomenal way to build content in a scalable way. You know that this is interesting stuff. You know this is stuff people care about because it has lots of views. It has become popular. Lots of people are tweeting it and sharing it. So you can follow up and capitalize on that.

You can do this as well with things like Twitter. If people are tweeting links or tweeting a conversation back and forth — you’ll see TechCrunch do this all the time, where they’ll take an interesting conversation or Media Gazer, those kinds of sites — they’ll take an interesting conversation back and forth and they’ll republish it with sort of screenshots of the tweets back and forth between people. They’ll do a little bit of analysis. That will become a blog post. A permanent piece of content that other people will reference and link to and comment on and add content to. That means you can potentially earn rankings and traffic for those in the engines as opposed to tweets, which dissolve. I really liked a quote that was tweeted today that was for Brett Tabke. He said that the instant a blog post is created that content starts living forever and producing SEO forever. The instant a tweet is created it starts dying. Right? It starts going away. It becomes temporal. It fades in the background.

You can also use this for more direct kinds of content generation. That is to say, particularly on sites like Twitter, which essentially are very temporal in nature. As we’ve discussed, you can take this content that you produce, I tweet a few times a day, some of them are very interesting links, some of them are interesting content, and I can reproduce them in sort of a daily digest on my site. A blog post if I’d like. An archiving system. That content is priceless, right? I’ve carefully crafted those 140 words, but what are they doing for my SEO? Nothing. That is why it is so valuable to potentially releverage the content that you are creating in a walled garden environment, like Facebook, something like LinkedIn, particularly something like Twitter that is temporal, into this format on your own site and have the opportunity to rank for it.

All right, everyone. I hope you’ve enjoyed this edition of Whiteboard Friday. We look forward to seeing you again next week. Take care.

Video transcription by SpeechPad.com

Follow SEOmoz on Twitter! You should also follow me, Aaron!

If you have any tips or advice that you’ve learned along the way, or have a question, we’d love to hear about it in the comments below. Post your comment and be heard!

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SEOmoz Daily SEO Blog

Posted by randfish

Today, Yahoo! formally announced that it’s fully transitioning its search engine backend to Microsoft’s Bing. While this is good news on many fronts for marketers (simplification of advertising platforms, a bigger competitor for Google, etc), it’s a big loss to webmasters who relied on some advanced link data available from Yahoo! Search that’s now unavailable.

While Yahoo! is maintaining their Site Explorer service, the use of advanced query parameters on searches using the link: and linkdomain: operators will no longer return results.

Yahoo!'s Linkdomain Command No Longer Returns Results

For the query above, Yahoo! previously showed pages that pointed to any page on SEOmoz.org from sites with the .edu TLD extension (these now return no results)

Webmasters and marketers will no longer be able to use advanced parameters on link: and linkdomain: searches such as inurl, intitle, site, etc. breaking many data sources for software tools and limiting link research abilities. However, there are several worthwhile solutions/replacements, including tools from SEOmoz (though I’ll also cover a few others).

#1 – Linkscape Advanced Reports

SEOmoz PRO members now have unlimited access to Linkscape advanced reports, which can apply filters through the UI in much the same way one could with Yahoo! link searches.

Linkscape Advanced Report Filtering on EDU sites

Using the filters and search capabilities, I can add nearly all of the filters previously possible through Yahoo!, and many others unique to Linkscape.

This tool is available at www.seomoz.org/linkscape

#2 – OpenSiteExplorer CSV Exports

Another methodology without quite as many bells and whistles, is to use Open Site Explorer. While Linkscape offers filtering right inside the interface, Open Site Explorer is built for speed, meaning you can see lots of links, but only in the views directly ported from our API. To get into the deep filtering, you’ll need to use the CSV export + Excel (or your favorite spreadsheet program).

Filter on OpenSiteExplorer

The filters in OSE are more limited than Linkscape, but most reports take <10 seconds to generate

When I export the results to CSV and open in Microsoft Excel, I can easily filter for the .edu links (or any other modifier I’m interested in). OSE also shows up to 10,000 links per report vs. Linkscape’s 3,000.

CSV Export Filter on EDU Links from Open Site Explorer

Using the "find" command in Excel is the simplest methodology, but you can do all sorts of awesome filtering using more advanced techniques

This tool is available at www.opensiteexplorer.org

#3 – Majestic SEO

A UK-based search engine built using distributed crawlers, MJ-12, offers an SEO tool for backlink research. The index varies slightly to how major search engines and Linkscape build – instead of new indices built from regular crawls, MJ-12 adds new links and pages as they’re discovered to an ongoing index. This means a much larger dataset, but not always the same level of freshness and limited de-duplication/canonicalization. However, many SEOs like this project a lot, and MJ-12 enables the same filtering available in Linkscape:

Majestic SEO Filter for EDU links

Many cool filters and ordering are available via MJ’s tool and reports typically return fairly quickly

This tool is available at www.majesticseo.com

#4 – Yahoo! Site Explorer CSV Exports

Just as CSV exports from Open Site Explorer can enable link searching, so too can exports from Yahoo! ‘s Site Explorer. The big limitation is the 1,000 link limit (1/3rd that of Linkscape and 1/10th that of Open Site Explorer). Previously, SEOs would use modified queries to make requests and get more link data from Yahoo!, but with this switch, the only remaining option is to request links for many pages on a single domain to help get a better sense of sites with greater than 1,000 external links.

Yahoo Site Explorer

The "Export first 1000 results to TSV" button + Excel filtering option enables marketers to do research, but is limited in quantity

This tool is available at search.siteexplorer.yahoo.com

#5 – The SEOmoz API

For those with some programming skills, SEOmoz offers a free API for link data with up to 1 million calls per month, as well as a larger, full featured link data API starting at 0/month. This is the same API that powers both the Linkscape tool and Open Site Explorer, as well as integrations with Conductor, Hubspot, Flippa, Brightedge and many others.

SEOmoz's API Wiki

The APIWiki offers lots of information and examples on how to make calls to the service and integrate with your own softare or practices.

This API is available at www.seomoz.org/api

#6 – Other possibilities

In addition to these sources, there are a few other options, albeit with less fully functional or open systems. These include:

Other sources may yet emerge, and certainly players like Majestic and SEOmoz are working hard to improve their coverage, quality and functionality. It will be interesting to see how this change affects the link research landscape – hopefully Bing is working on something valuable to help replace this functionality and to serve up data when Yahoo! Site Explorer is also retired (currently scheduled for 2012).


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SEOmoz Daily SEO Blog

Posted by jennita

This week I pretty much have two things on my mind: beta launch and conferences. Since Rand will be covering the beta launch later today (wheeeeee) I thought I’d focus on the conferences. Along with preparing for our own PRO Seminar later this month, we’ve been discussing the various conferences we’ll be attending and speaking at over the next few months. Personally I’m getting excited for SES San Francisco next week. With the change of venue and being a part of Connected Marketing Week it’s going to be a great event. It also got me thinking about how attendees and speakers can use going to the conference as a link building exercise.

Anyone can easily acquire a few links by sponsoring the event, but I wanted to come up with some creative ways to gain links without actually paying anything. Ok, well without paying for anything more than the cost of attending the event. Let’s get started!

1. Speak at the event

Speaking on a panel is one of the easiest ways to get a link directly from a conference. Unfortunately it’s also probably the most difficult for most people. Not everyone gets excited about standing up in front of a room full of fellow internet marketers and speaking. But if you’re the type who loves what you do, has great advice, experience and/or examples on a specific topic and doesn’t mind speaking in public, then it’s time to get rolling! There are tons of conferences (seminars, trainings, etc.) from big to small, international to local that you could speak at. Find the one that’s right for you and reap the rewards from the links.

Ok, so where do the links come from? First, you’ll normally get a link from the actual conference itself where they list their speakers. You’ll also get links from people who write about the session you speak on. For example, Lisa Barone always links to the speaker’s website in her liveblogging coverage. Here’s one of many examples.

Pubcon Speaker List

Simply by speaking at the event puts your name and company out there to the masses and gives them a reason to write about you. But perhaps speaking isn’t your calling, let’s see where else you can gain a link or two.

2. Liveblog or Livetweet

There are a number of benefits of live blogging, such as adding great content to your site and hopefully increasing your SEO value. But don’t forget that many conferences will link to liveblog coverage of their event. Booyah! Now… don’t get me wrong, live blogging is NOT easy. It can be a gruesome task where you spend the entire day typing, making sure you catch as much of the sessions as absolutely possible and still find time to eat and use the restroom. I personally attempted it once, but we can all see how well that went over (hint: I haven’t done it again). Hats off to all those amazing livebloggers out there who do it time and time again at all the major conferences!

 Richard Baxter and Barry SchwartzRichard Baxter and Barry Schwartz
Some of the amazing livebloggers you’ll see at conferences: Lisa Barone, Richard Baxter, Barry Schwartz, Virginia Nussey

If you’re new to liveblogging or tweeting you might want to start small like with a local meetup. With a smaller venue, liveblogging isn’t such a daunting task if you only have one or two sessions and speakers to cover. Plus not as many people are covering the small events, so the competition isn’t fierce.

Another alternative to liveblogging is livetweeting. While you’ll probably only get links to your Twitter account via retweets and Twitter roundup posts, you will probably get more followers who could in turn link to you at some point. Ok, so this may not be a direct link, but the idea of a future link is good enough for me.
In both liveblogging and tweeting, you have to be able to type and type quickly. If that isn’t your thing, and you just like to attend the conference, take notes and learn in your own way, there’s another tip that will earn you a few links. Bring bloggers food, drinks, a power cord, whatever! If you see that a liveblogger tweets about being thirsty, bring him/her a bottle of water. How much do you want to bet that you’ll get a link in that post (or maybe from Twitter) from that blogger? I’d say that’s a high likelihood.

In general if you bring someone of the Linkerati something nice, you might get a link out of it. Last year I roomed with Keri Morgret at SES San Jose and she brought triple chocolate muffins to the room!! Now if that doesn’t deserve a link from SEOmoz, I don’t know what does. Just sayin.

3. Take Photos and/or Video

This is a super fun way to not only get some sweet links but think about how many people you’ll meet. It’s the easiest way to network at a conference because pretty much all SEOs want their photo taken. :) But the key is, after you take the photos, be sure to publish them! Write a post and link to the people in the pictures or post them on your Facebook page and get more "likes" to your page.

Dana Lookadoo is probably THE BEST at taking great photos throughout the conference and then publishing them right away. She’s received several links from the SEOmoz blog for taking photos we used and then linked back to her. In fact, all the photos of the livebloggers from above Dana, took at various conferences (thanks for the great photos again!). 

4. Get involved!

Whether the conference is large like an SMX or just a small meetup, everyone loves volunteers to help. This is also a great tip to getting a free pass to an event. Sure you have to put in a little work and help out, but in the end you’ll learn a lot and will probably get a link or a thank you on Twitter. Earlier this year I helped Michelle Robbins at SMX West and got a great thank you from her after the fact via Twitter.

Tweet from Michelle Robbins

Just think of the possibilities here. If you can donate a little of your time, you can easily get a link or two out of it.

5. Do something crazy

Seriously, not even kidding here. If you do something out there, something a little different than the norm that people can get excited about, then they’re going to write about it! Off the top of my head I can think of three different instances at conferences where people did things just a bit crazy, and the story went completely viral! I’m talking sha
ving your head
, winning a pony and bigwatah. I won’t go into all the details about these events but let’s quickly look at a few Google searches.

A search for "bigwatah" shows 4 posts talking about the event that happened at SMX East in 2008 plus tons of photos. Then a search for "evan fishkin shave head" (tee hee hee) shows at least 10 posts and 3 videos of Matt Cutts shaving Evan Fishkins head at Pubcon 2009.

That’s just the tip of the iceburg. I’m pretty sure much crazier things have and could happen. As long as you don’t hurt anyone in the process, I say get a little crazy!

Whew! That’s a lot of linkbuilding that can happen in just a couple days time. As you head out to a conference this summer or fall, think about ways to not only gain knowledge but also to create a few backlinks. Remember that many of the people who will link to you who are at a conference are probably SEOs themselves. Which means they probably (not always, but probably) have a fairly decent authority site to send you some juicy links (dang. did I just say "juicy links" I hate when people say that). I’d love to hear some of your ideas or ways you’ve been able to build a link or two while attending a conference.

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SEOmoz Daily SEO Blog

Posted by RobOusbey

Let’s start with a sneaky tactic.

I know that SEOmoz blog readers are an internet-savvy crowd, so many of you are probably familiar with the ‘browser history sniffing’ techniques that exist. (Bear with me, we’ll get to internet marketing advice in a moment.)

In case you’ve not come across the concept before, it’s probably best exemplified by the site Start Panic – just hit the ‘Let’s start!’ button to watch it trawl through your browser history, and start listing sites that even you forgot you’d visited.
StartPanic uses Javascript to do the dirty work, but it’s also possible to do this completely using CSS, and without Javascript. (There’s advice about implementing the technical side of this in a popular post by Niall Kennedy.)
I wanted to show how you can use this to help your website perform better – let’s begin with the least controversial, and work on from there

1 – Customize the User Experience

Niall’s post – linked above – suggests one very sensible use of this technique: offering your users links to the social sites they use, and hiding the ones they don’t. In this bottom of this live example page, you’ll see a ‘Digg It’ button if you’ve been to Digg, a ‘Share on Facebook’ button if you’ve been there, etc. By limiting the set of sharing buttons, you can remove that ‘social clutter’ that is prevalent on some sites – this doesn’t just give a cleaner page to the user, but may have a much higher ‘sharing’ rate for your page.
Customization can also be made is to the content of your site: use the browser history sniffing technique to see the kinds of blogs and news sites your visitors are reading, and then adjust your content based on the results. For example: I might consider writing a weekly post about PPC for the Distilled blog. We could check to see how many of the Distilled visitors had looked at PPC Hero, the AdWords blog, and the AdWords support pages. If the number was high enough, we might consider adding content to satisfy that niche.
Likewise, if you find that a high proportion of your readers visit KittenWar, then you might consider adding a little more ‘cute’ to your posts.

2 – Retarget Your Publicity

Traditional ad-network retargeting works in the following way:
  • a visitor comes to your site, and leaves without making a purchase
  • your advertising network drops a cookie onto that user’s computer
  • the user visits a different site which displays ads from that network
  • the network recognizes the user, and shows them an ad for your product
  • hopefully they’re reminded of you, and come back to the site to make a purchase.
However, this retargeting only works when you can cookie people once they’ve visited your site. I’d propose using this technique to alter the copy on your site, based on what the user has already seen about you elsewhere.
For example: check for new posts about your brand each morning (or can I assume you do this already?) If your company had three product reviews on blogs and news sites today, then record these URLs, and check to see if each visitor to your site has already read one of them. You could then display a prominent content box on the front page with information about the exact product they saw reviewed, and a link to your page for that product. You might even acknowledge they’d seen the review: "Initech wants to offer you a 10% discount, as a reader of The Daily Bugle"
You could use the same technique for Reputation Management. If a site has published a negative article about you, there’s a potential that people will come to your site to find out more. However, you may not want to simply have a message on your front page that reads "The Bluth Company has NOT committed treason – read more" – but you could choose display this headline only to people who’ve read about the story already.

3 – Find Your Competitors’ Customers

This is where you could really up-the-ante with your CRO efforts.
I recently saw a bank who offered 0 to people who closed their account at a competitor’s bank and switched over. This would be a perfect opportunity to sniff each visitor’s browser history, to see if you should promote this offer to them on your site. You can even avoid showing it to people who have been shopping around (and looking at every bank’s website homepage) by checking to see if they’ve visited the URLs for logging in and out of the competitor’s online banking to see if they’re actually a customer of that company.
For e-commerce sites, you could check to see if your visitor has visited your competitor’s site, but could also check if they’ve looked at the competitor’s product on Amazon or other retailers. Your product page could then include a comparison between the two products. That could increase conversions, but you’d avoid comparing your product to a competitor’s for anyone who’d never seen the competing product.

To Conclude

So, the practice of checking to see if a visitor has already been to particular pages might seem a little shady at first – but this part of the way that the web and web browsers are designed, and people can block their browser history if they’d prefer.
Executed in the right way, it could be a very powerful technique for creating high performing, high converting websites. Use it wisely.

(Thanks for reading; you can follow me on Twitter: @RobOusbey, and I’m pleased to be speaking alongside some of the best SEO practitioners around at this year’s Pro Training Seminar – tickets are still available.)

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SEOmoz Daily SEO Blog

Posted by randfish

One of the most common questions we receive here at SEOmoz is "What’s the best way to learn SEO?" There are many ways to answer, but in this post, I’m going to cover the responses I give most often and those I’ve seen have the most success. But, before I describe each of these, it pays to understand that not all learning methodologies are the same in style, substance or where they can take you. If you’re completely new to SEO, some of these won’t be appropriate and if you’re already a veteran, others won’t teach you much you don’t already know.

Thus, let’s start with a chart of relative knowledge/experience levels (similar to this old/outdated post on levels of knowledge):

Levels of SEO Knowledge

Now that we have some context, let’s dive in to the ways I recommend learning SEO. For each, I’ve provided a description of the process, the ideal starting level(s) (and where you can expect to reach via that methodology) and a list of resources with my notes.

#1 – Free Online Guides

Beginner's Guide to SEO

A number of free guides, eBooks and downloadable PDFs exist on the web to help provide insight into SEO. Some are highly comprehensive while others touch only lightly on the topic. The key to being successful with this process is to identify guides that are both up-to-date and accurate in their recommendations. No council exists to regulate the dispersal of SEO information and thus, a few proprietors of free guides can lead you down incomplete or even dead wrong paths.

Recommended for: New to SEO, Aspirant, Journeyman

List of Resources:

Time Investment / Commitment Required: 1-3 hours should get you through any of the guides above

#2 – Published Literary Works

The Art of SEO

For those who like to curl up with a book, a number of authors/publishers have come out with solid resources in the past couple years. Books have a unique advantage over online guides in that they’re often better written, more carefully edited and can be more easily judged on the reputation of the authors/publishers. Conversely, they are hard to update (even in the book I wrote last year, a few links and references are already broken) and thus, don’t always contain the most up-to-date information.

Recommended for: New to SEO, Aspirant, Journeyman

List of Resources:

Time Investment / Commitment Required: The largest of these is ~450 pages, which might take between 4-8 hours depending on how fast you read

#3 – Blogs, Forums & Search Communities

Cre8asite Forums

In my opinion, everyone learning SEO can garner value from discovering 3-5 favorite sources of information online and keeping up to date with each on a daily or weekly basis. Forums and blogs pump out a tremendous quantity of content, but just by browsing the headlines and reading teh stories that stand out, you can get exposure to strategies, techniques, news and trends that would otherwise be difficulty to stumble on by yourself.

Many SEOs (myself included) first learned the practice almost entirely through contributions, questions and threads on industry blogs & forums. Today, I’d suggest starting with a base from a free guide or book, then diving into the communities to stay sharp and get individual questions answered. I’ve provided a few of my personal favorite resources below, but will be working on a more comprehensive list in the near future.

Recommended for: All

List of Resources:

Time Investment / Commitment Required: 30-45 minutes per day or 90 minutes per week (if you aggregate your time into a single slot)

#4 – Building Sites & Earning Rankings


Many in the SEO field will say that building your own sites and practicing SEO in the real world is the only way to learn. I disagree with that message, but I do concur that it’s possibly the most crucial step to advancing your career and abilities.

My view is that if, prior to building a site and attempting to earn some rankings, you have a great mental model of the field, you can build a truly defensible strategy for your site(s). If you simply register a domain that sounds nifty and start trying to rank for a keyword you think is popular, you can get a very warped sense for how to do SEO and what matters in the short, medium and long run. At the very least, read a free guide and engage a bit on some of the online communities.

Once you’ve got a base of knowledge, building a site is the next logical step. I strongly suggest starting small and preferrably with a topic that you’re personally passionate about rather than one that just has high AdSense payouts. I’ll recommend a number of options for building/hosting below, but if you have the technical know-how to configure your own server and write from scratch, that’s a perfectly reasonable alternative (just make sure it’s not too time consuming to leave room for some actual SEO).

Recommended for: Aspirant, Journeyman, Authority

List of Resources:

Time Investment / Commitment Required: A minimum of 4-5 hours for setup and creation of initial content, and more likely 40-50 hours to produce something high quality and robust and conduct initial off-site SEO/marketing efforts.

#5 – Conferences & Events

SEOmoz PRO Training Seminar

If you’re hungry to learn SEO in person, see real life examples and hear stories from the front lines (as well as meeting the practitioners and evangelists), getting out to events is an excellent next step. The last few years has seen an explosion in the quantity and variety of events in the field and many have different foci and target audiences, so be sure to choose the right one for accomplishing your goals. Many of the large conferences are focused on drawing out discussion around topics, advancing the discourse in the field and promoting networking while some smaller events are more specifically geared to pure education or intimate networking.

Recommended for: Journeyman and Above

List of Resources (in order of upcoming dates):

Time Investment / Commitment Required: Typically 2-4 days plus travel time

#6 – Online Classes

The online online learning series I’m familiar with in this category is Market Motive, but they’re impressive enough to warrant both a category of their own and a recommendation. Founded by Michael Stebbins and John Marshall (who previously founded & sold ClickTracks) along with Avinash Kaushik, Todd Malicoat, Bryan Eisenberg and more, the staff is a who’s who of Internet marketing. When this many great brains get together, the results are smashing. Market Motive combines webinars, phone calls, coursework and more into a comprehensive curriculum. They end the series with a dissertation defense given over the phone and only passing candidates earn certification.

I’ve personally been on a few calls with early entrants and master certification candidates and been seriously impressed. Since I’m recommending them so highly, I connected with the folks at Market Motive, and they’ve put together a discount  for moz readers. You can sign up for MarketMotive using the code "SMZ6TOOLSMC" and get 0 off their master certification course + 3 months of SEOmoz PRO membership FREE. But, make sure to do it in the next 5 days as the upcoming master certication course starts on July 19th.

Recommended for: New to SEO, Aspirant, Journeyman and Authorities/Gurus seeking formal, recognized certification

List of Resources:

Time Investment / Commitment Required: Over the course of 90 days, this is a 10-20 hour per week commitment, possibly more when cramming for the dissertation.

The field is certainly much richer with options than when I began, but as we know from the science of conversion, more choices don’t always indicate more actions. Hopefully, the recommendations above have helped to give you a starting point. I’d love to hear from you in the comments about where and how you learned SEO and what you’d recommend to others.

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SEOmoz Daily SEO Blog

Posted by Danny Dover

  Want happier website visitors and higher rankings? This week’s Whiteboard Friday is about how and why to speed up your website. It is more technical than previous videos so I tried to spice it up with an ode to one of my favorite canceled TV Shows, Pop-up Video. Can’t stand the content? At least the added commentary is entertaining. (It is the perfect plan ;-p)

7 Ways to Take Advantage of Google’s Site Speed Algorithm

The following are seven proven techniques well known websites use to boost their site speed.

1. Enable Gzip

Gzip is a open source compression algorithm that can used to compress your website’s content before your server sends the data to a visitor’s browser. This makes your servers job easier and makes pages load faster for your users. You can learn how to enable Gzip here.

2. Minify Javascript/CSS

Minify is the process (and software) for removing unnecessary formatting characters from code. This makes your files smaller and your visitors happier. You can learn all about this process here.

3. Use a CDN (Content Distribution Network)

CDNs are systems of interconnected server resources that spread content and assets around the globe to shorten the distance between server and prospective user. They are commonly used by the Web’s most popular websites. You can find a list of free CDNs here.

4. Optimize Images

You can take advantage of the countless man hours that have been devoted to image compression and make your users happier by simply saving your images as the appropriate type. As a very general rule of thumb, I recommend saving photos as JPEGs and graphics as PNGs.

5. Use External Javascript/CSS

When a browser requests a website from a server it can only download a set number of files of the same type at any given point. While this isn’t true of all file types, it is a good enough reason to host applicable files on alternative subdomains. This is only recommended for sites where the pros of speed will outweigh the SEO cons of creating a new subdomain.

6. Avoid Using Excess Redirects

While redirects can be extremely useful, it is important to know that implementing them does force your servers to do slightly more work per applicable request. Always avoid redirect strings (301 -> 301 -> 200 or even worse 301 -> 302 -> 200) and use these tools sparingly.

7. Use Fewer Files

The most straightforward way to speed up your website is to simply use fewer files. Less files means less data. My favorite method of doing this is utilizing CSS sprites. You can read how popular websites are using this trick here.

Google’s Mission to Speed Up the Web

Fueled by the massive potential of the Internet, Googlers are working on many projects in their attempt to speed up the Web:

Follow me on Twitter, Fool!
Follow SEOmoz on Twitter (who is slightly less blunt)

If you have any other advice that you think is worth sharing, feel free to post it in the comments. This post is very much a work in progress. As always, feel free to e-mail me if you have any suggestions on how I can make my posts more useful. All of my contact information is available on my SEOmoz profile under Danny. Thanks!

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SEOmoz Daily SEO Blog

Posted by randfish

As many of you who read this blog know, I’m a terrible self-promoter. I actually feel guilty writing about, linking to and promoting the products and services that make payroll for the amazing SEOmoz staff and allow us to conduct cool research, produce awesome guides and build out spiffy office space. But, every few months, I manage to crawl out from under that shell. This time, it’s by request.

I’ve been hearing from a lot of our PRO members that they feel both overwhelmed and confused by all the offerings in PRO. I know it’s tough when there are 30+ pages on which unique types of PRO content exist and even the dashboard doesn’t link to all of them (that’s our fault for bad organization – I promise it’s getting better by the end of summer). Hence, this post is all about what to do in your first 15 minutes inside PRO to get lots of value that can actually move the needle on your SEO actions and search traffic.

Step 1: Find Your Big Missed Opportunities via Top Pages

 Top Pages for TripAdvisor in OSE

When you run a report in Open Site Explorer, click to the "top pages" tab and browse through the list of the most-linked-to pages on your domain. You’re looking for two things – any troubling codes (302, 40x, 50x) and pages that have lots of links, but aren’t targeting competitive keywords for relevant search traffic. In the former instance, you want to get those pages up and pointing to the right place. In the latter case, you need to run that page through OSE, determine who’s linking to it and with what anchor text (there’s a tab for that, too), then see if you can put together good content to match the links & ranking ability. You can do all that, later – for now, just export the list to CSV, or make a note to revisit.

Elapsed time: 3 minutes

Step 2: Crawl 3,000 Pages on Your Site and ID Potential Errors

 Custom Crawl Prototype

The new Custom Crawl Prototype will mimic a search engine spider and crawl up to 3,000 pages on any domain, then email you with a CSV of the results in 24 hours. It identifies duplicate content issues, HTTP headers, missing titles & meta descriptions, and many more potential SEO pitfalls. Get a report on a site or two and dig into the results tomorrow.

Elapsed time: 3 minutes 30 seconds

Step 3: Run Keyword Difficulty Reports for Your Top 5 Keyword Targets

Keyword Difficulty Tool

How tough, relatively speaking, are the keywords you’re chasing and where might easy opportunities exist? Keyword Difficulty can help answer this question and provides a terrific CSV export of the top 25 sites/pages ranking for any query with metrics for each. Often just a report or two can help you identify keyword targets where small quantities of links or optimization effort can take you a long way. They’re also ideal for showing management/clients exactly how far you have to go to catch up with the competition.

Elapsed time: 7 minutes

Step 4: Uncover Some Easy Link Targets with Link Intersect

Link Intersect Tool

Tom Critchlow and I call the Link Intersect Tool "cheating," because it’s just too easy to find good link opportunities. Plug in your site and at least 2 (up to 5) competing sites (or just sites that you think have relevant/acquirable links) and it spits back a list of sites, pages and metrics that link to 2+ of the competitors but don’t link to you. It’s like shooting links in a barrel! (that’s a thing, right?)

Elapsed time: 11 minutes

Step 5: Sign Up for a Webinar (or Download a Past Presentation)

PRO Webinars

I’ve personally run a dozen 60-90 minute webinars for our PRO members on topics ranging from "reverse engineering the SERPs" to "competitive link building" to "actionable analytics" and more. The feedback we get on these is overwhelming positive and we’re running two each month (one with a specific content focus and another reviewing members’ sites). The webinar archives contain video+audio downloads of the presentations plus a link to register for upcoming ones. If you like a more interactive/participatory learning environment, these are a great option. 

Elapsed time: 12 minutes

Step 6: Track Rankings on a Few Dozen Key Terms/Phrases

Rank Tracker

My recommendation is to Track Rankings for 10-20 key terms you’re targeting, a handful of mid-range "nice-to-haves" and a healthy helping of long-tail keywords to help give a sense of how you’re performing across the keyword demand curve. When traffic fluctuates, it’s great to be able to see if rankings were the cause, or if other factors (demand, downtime, errors, analytics capture problems, etc.) could be the culprit. The best part about the current rank tracking system is the ability to choose between multiple engines on any TLD (and to select "entire subdomain" so it catches any page from your site in the top 50 results).

Elapsed time: 15 minutes

OK, your quarter-hour is up, but so are your chances for a lot more search traffic in the next few weeks and months. When you’re ready to devote some more time, you can install the mozbar, check if any deals in the Discount Store are relevant/useful, distribute some PRO Guides to your compatriots, give Trifecta a spin, watch some PRO Whiteboard Videos, ask a question in Q+A, review the hundreds of PRO Tips, leverage the Link Acquisition Assistant to find some sexy new link opportunities, dig around in Labs, well… you g
et the idea.

And, as a tease, here’s an early comp of what we’ve been busy with in 2010:

Summer SEOmoz PRO Comp 

ETA: Late this summer :-)

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SEOmoz Daily SEO Blog
If you are the lucky owner of an Android device, you might struggle from time to time with finding the perfect apps to fit your lifestyle and meet your needs. And often, the Internet at large can be less than helpful when you’re searching for Android-specific applications.

As we saw during Google I/O, the company was demonstrating a fuller-featured, web-based version of the Android Market. It’ll likely be seen by consumers soon, but it’s always good to have a few more wrenches in your tool belt when it comes to finding and judging apps.

Here are seven websites for your bookmarking pleasure. Each one acts as a directory, a review site, a screenshot gallery and a stats board for the wonderful world of Android mobile apps. Take a look around these sites, and let us know in the comments if we left out any good resources.

1. The Official Android Site

We first have the official Android Market website. However, rather than being an exhaustive guide to the Android app universe, the site is currently “a showcase for some of the featured and top ranked applications and games available,” according to its landing page. To get the full, official Android Market experience, you’ll have to check your mobile device. However, we expect this to change relatively soon, especially as more Android apps become available on devices other than our phones.

The site has a decent list of featured and top apps with brief descriptions and two screenshots each.

2. Androlib

This resource has a listing for just about every Android app known to humankind. It’s searchable, thoroughly categorized and contains relatively accurate stats for number of downloads and star rating on Android’s 5-star scale. It also contains frank user reviews, screenshots, QR codes for download, and, when available, video demonstrations.

One drawback is that the developer-supplied descriptions are often less than descriptive and, in the case of free trial and subscription apps, can be downright deceptive at times. When in doubt, check the user reviews. The UI is also a bit cluttered, and pages can be relatively slow to load.

The site also contains stats, forums and special sections for games and the top app of the day.

3. Cyrket

For data geeks, Cyrket is the holy grail of Android-related sites. This one-man project uses “advanced data analysis and extraction to help users find apps to buy and to allow developers to learn how their applications fit into the extended ecosystem of the mobile application marketplace,” or so says the homepage. There are also plans to include a blog with specific, interesting findings and better ways to discover new apps.

With all this advanced analysis comes a highly useful breakdown of apps’ ratings. For example, would you rather know that an app gets 4 stars in the Android Market, or that 80% of users gave the app 4 stars and 15% gave the app 5 stars?

You can also find QR codes, screenshots, descriptions and user comments for most apps. Apps can also be searched and sorted by popularity, rating, price and other factors. Finally, the interface is simple but clean and useful, with a bare minimum of advertising to interfere with your discovery process.

4. AndroidZoom

AndroidZoom is a straightforward, easy-to-use app directory. Its app pages contain descriptions, screenshots, rating and QR codes, but no user feedback such as reviews or comments. The site does, however, show similar or related apps from the same and other developers. You can also see the most viewed and most downloaded applications, and you can browse apps by category or search term. Apps can be sorted by popularity, rating, date submitted and whether they’re free or paid.

It’s a colorful site full of large-text links and friendly-looking icons; this is another site that’s simple and gets the app-finding job done.

5. App Store HQ

This site has the usual suspects in features: Search, browsing by category, screenshots, QR codes, etc. A unique factor of App Store HQ is that it aggregates Android app reviews from around the web, including sites such as this one. You can browse through apps that are generating a lot of buzz on the web or apps that are heating up in Twitter mentions.

Posts and tweets are aggregated onto an app’s page, so you can get a good idea of real-time activity around an app before you decide to download it. This, we like a lot.

6. AndBOT

AndBOT is probably one of the best-looking sites when it comes to researching Android apps. It’s also thoroughly outfitted with a blog and regular app reviews. You can check out the latest apps, browse featured apps or peruse applications and games in a wide variety of categories.

For each app’s page, the site pulls in comments from the Android Market proper and includes stats, screenshots and a QR code for instant download. You can also see developer info and app permissions.

7. AppBrain

Finally, we have AppBrain. This site has search, rankings, categories, screenshots, related apps and on-site commenting features. It’s also got a fairly simple layout. One of its unique factors is being able to see changelogs for new versions and dates for how quickly an app progresses through the number-of-downloads tiers.

Better yet, users can sign in with a Google account to enjoy site membership, which includes the ability to make lists of apps, install apps with a single click and write reviews. Logged-in users can also see “My Apps,” a collection of the apps they’ve installed already; they simply use the AppBrain free mobile application to sync their AppBrain account to their mobile devices.

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More Android resources from Mashable:

10 Free Android Apps to Boost Your Productivity
60+ Awesome Android Apps
8 Best Android Apps for Photo Editing
Twitter for Android: The Official/Unofficial App Smackdown
8 Best Android Apps for Health and Fitness

Tags: android, Android Market, App, app store, Mobile 2.0