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Posted by Aaron Wheeler

Social media is becoming more and more important as the days go by; how else would I get my tri-weekly fix of XKCD delivered to me? Many people know about the marketing benefits from social media profiles, but sites like Facebook and Twitter can make a significant difference in your SEO campaign, too! This week, Rand shows us five great ideas for using these sites to help with your SEO strategy.

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Hi, everyone. Welcome to another edition of Whiteboard Friday. This week we’re talking about social media profiles. A lot of marketers, a lot of people in the SEO field know and realize that social media profiles can be valuable for their marketing efforts on the Web. But they don’t know exactly how to use them or where to use them. That’s what I am going to try to help you with today. So, what we have are five great ideas around how to leverage your social profiles to help with SEO and then some specific tactics and recommendations on each one that I think even some of the advanced folks will find pretty valuable.

So, let’s start here with direct links. You can see that, basically, I can take my profile on a LinkedIn, a Twitter, a Facebook, a MySpace, a Digg, a Reddit, a Hacker News. There are tons of these, hundreds of these. In fact, I’ll link you over. We’ve got sort of a list going on SEOmoz somewhere. You can take these, create profiles on here, and these profile pages oftentimes will have a followed link, sometimes will have a no followed link, but even that’s okay, and point that link over to your website. So, essentially, MySite.com is now getting some credit. And this pen is getting thrown in the trash. Oh, I missed. Sadly missed.

When you do this, you do a couple of things. Number one is, when they are followed links, obviously you are getting direct link credit. When they are no followed links, sometimes people are picking these up and scraping them and you get credit from elsewhere. Sometimes you are just seeing the fact that, oh, someone finds you on those places. You’ve commented somewhere. They’re checking out your profile. They can follow that link over to your website. So, having these profiles exist and having the links point back to the right kinds of places on your website is critically important, very valuable.

Number two, SERPs domination. Now, when you are doing SERPs domination, what you are essentially trying to achieve is to fill up the top results with results that are let’s say positive or at least that you control what goes into those results. Places like Twitter.com, LinkedIn, Facebook, and even places that are a little mor
e random in the social media sphere, like a deviantART or a Drawer.com, those types of places will all help you to potentially fill up these results. There are a few critical things that you are going to need to do if you want to get these ranking well though. You can’t just create them. Tons and tons of people just create them. Lots of spammers just create them.

You need to fill up the profile with good information. You also need to participate relatively heavily in the site, at least initially. What you want to get going, if this is LinkedIn, you want to participate in LinkedIn Q&A. You want to actually import your email address book so that you form all of those connections. If this is Twitter, you want to start following people and topics. You want to start getting listed into the Twitter lists. You want to start having people following you and tweet at you. If this is Facebook, you’re going to need those same sorts of connections. Whatever the community is, you need to build up a robust profile with actual content. Fill out all the minimum requirements. Maybe even go overboard and start adding lots of content yourself to your profile. Also, you want to contribute heavily so that this gets indexed by the search engines. It becomes popular on the social site and it gets you into the SERPs.

It is also very valuable to link to these. This is one of my sort of pro expert tips. What I personally love to do is everywhere I speak, everywhere I am asked to give a talk, everywhere that features a quote from me or features my profile for a webinar or something like this, I always ask them to use the same biography. That bio quote includes, it will say, "Rand Fishkin is the CEO and cofounder of SEOmoz." That links to our website. And, "He wrote ‘The Art of SEO’." That will link to the O’Reilly site. Then, you know, "You can follow him on Twitter at RandFish," and that will link back to this Twitter profile site. Every time I give a speech, give a webinar, or participate in something offline, those links add up and help to make my profile rank better. It is a great, great way to go in terms of building links to those individual profiles. A really smart way to leverage offline and online marketing together.

Number three, so, brand awareness. On a lot of these sites when you are participating, when you are doing good things to get those direct links and doing good things for SERPs domination, you are also getting a lot of brand awareness. This is really important from the perspective of you don’t want to contribute to social media sites, particularly if you are a brand representative or a representative of your company or a representative of your personal brand in a way that would be contrary to how you would like your brand to be perceived. I know this is more sort of a marketing communication discussion, a little bit less SEO. But it is critical for SEO as well, because people who find a divergence between who you are on Twitter and Facebook versus who you are on your blog are going to be put off a little bit. There is that emotional disconnect that happens when you see that a brand or a person isn’t being authentic to itself. That is why it is critical to maintain those.

The other thing is you do want to make sure that you are leveraging these in smart ways. If you have a Facebook profile that you’re trying to build up, you are definitely going to want to link to it from your own website. I want this site over here pointing to Facebook and referencing it and making this sort of a conversion focused action that will drive people to participate. Remember that you can get network effects out of these. When you are updating your statuses, when you are providing information on these, you want these to be followed by people but you want to make sure that they are the kinds of things that people want to see, that they want to share. You can’t just be adding junk content.

It has to be updates not only that are sort of interesting and valuable, but updates that will make other people look good when they share them. We’ve talked about this principle a few times at SEOmoz. The idea in the social media world is even bigger. When you look at what gets re-tweeted, what gets re-shared on Facebook, what gets re-blogged on a platform like Tumblr, it’s the stuff that makes the person who is sharing it look good. Right? So, when I tweet out something about SEO, if it is just self- promotional, not a lot of folks are going to tweet that. But if I tweet out something that is interesting research about the field, a lot of other SEOs are going to tweet that because it is going to make them look good to their followers. That is what you are trying to achieve.

Number four, drive traffic and second order links. Right? So, with a lot of these social pages you have the opportunity when you produce content on them — when I tweet, when I do a Facebook status update, when I blog on Tumblr, when I contribute a LinkedIn status update, even when I contribute a post on a social news site like a Reddit or Hacker News or Digg or Delicious or something like that — to potentially promote a link. Those links will drive direct traffic, usually in proportion to the number of people that are following me.

But there are lots of other principles at work here, too. That’s I why I recommend you check out something like "The Science of ReTweets" by Dan Zarrella over at HubSpot. It will tell you things like there are certain times of day that are more optimal. There are certain words that are more optimal and less optimal to use. There is certain phrasing and formatting. In particular, this is a pro tip for Twitter stuff. Make sure that you don’t start the tweet with the link. Start the tweet with some copy. And you actually want to make sure that you have some extra content at the end of it. Potentially, one of the things that we’ve seen is that having either a hyphen or a colon before the link, announcing it, is really good, and that having hash tags, if you put a hash tag here right after the link, it will sometimes make the link stand out less. So the optimal way to go is text introducing the link, link, some additional text, and then if you want a hash tag or a reference or a via or those kinds of things.

Remember that if you do a direct re-tweet, it won’t show as coming from you. So if you can make those tweets unique when you are sharing a URL, you are likely to get paid more attention as well. The great part about this is you don’t just drive traffic with these, you also drive these sort of second order effects. I’ll show you an example. My friend Kang here from up above has found this link. I’ve tweeted it out. Then he goes to MySite.com. He visits whatever page I’ve tweeted there. Then he thinks, "Oh, well, that’s actually pretty interesting." So, Kang’s blog now links directly to it. This is why it is so important to be building that type of content that is share worthy, which we talked about a second ago, and to be tweeting, sharing, linking to, and Facebook status updating and LinkedIn status updating with those types of things. They are the kinds of things that will drive those second order effect of links and that will help you do SEO in the long run.

All right, final one here. Number five is that social media profiles can be a source of content for your site, both direct and inspirational. This means that social profiles can help you build the content that you need to have on your site in order to perform well in the engines, in order to target the long tail in a lot of cases. I’ll show you what I am talking about. And even to do some exciting link based stuff.

One of the tactics that I really liked is a specific one, and I’ll talk about a couple, is to use YouTube. YouTube sometimes will have very popular videos. When they are reference videos, or they are longer videos, or they have sort of tougher to understand content or the kind of content were someone might actually want to pa
rse it in text form, you can personally transcribe. Add some value, right? Break out the things that are important. Bold them. Highlight some quotes. That kind of thing. Build, essentially, your own version of that video. You can embed the video from YouTube on your site, have a commentary and transcript. Do an SEO friendly title. Now you’ve created great content using, leveraging someone else’s YouTube video. This kind of thing is just a phenomenal way to build content in a scalable way. You know that this is interesting stuff. You know this is stuff people care about because it has lots of views. It has become popular. Lots of people are tweeting it and sharing it. So you can follow up and capitalize on that.

You can do this as well with things like Twitter. If people are tweeting links or tweeting a conversation back and forth — you’ll see TechCrunch do this all the time, where they’ll take an interesting conversation or Media Gazer, those kinds of sites — they’ll take an interesting conversation back and forth and they’ll republish it with sort of screenshots of the tweets back and forth between people. They’ll do a little bit of analysis. That will become a blog post. A permanent piece of content that other people will reference and link to and comment on and add content to. That means you can potentially earn rankings and traffic for those in the engines as opposed to tweets, which dissolve. I really liked a quote that was tweeted today that was for Brett Tabke. He said that the instant a blog post is created that content starts living forever and producing SEO forever. The instant a tweet is created it starts dying. Right? It starts going away. It becomes temporal. It fades in the background.

You can also use this for more direct kinds of content generation. That is to say, particularly on sites like Twitter, which essentially are very temporal in nature. As we’ve discussed, you can take this content that you produce, I tweet a few times a day, some of them are very interesting links, some of them are interesting content, and I can reproduce them in sort of a daily digest on my site. A blog post if I’d like. An archiving system. That content is priceless, right? I’ve carefully crafted those 140 words, but what are they doing for my SEO? Nothing. That is why it is so valuable to potentially releverage the content that you are creating in a walled garden environment, like Facebook, something like LinkedIn, particularly something like Twitter that is temporal, into this format on your own site and have the opportunity to rank for it.

All right, everyone. I hope you’ve enjoyed this edition of Whiteboard Friday. We look forward to seeing you again next week. Take care.

Video transcription by SpeechPad.com



Follow SEOmoz on Twitter! You should also follow me, Aaron!

If you have any tips or advice that you’ve learned along the way, or have a question, we’d love to hear about it in the comments below. Post your comment and be heard!

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SEOmoz Daily SEO Blog

Social Media: Two small words for such a gigantic Industry, yet these small words have powerful meaning for your business.

Social Media can be a rough road to travel down and it can be frustrating and difficult to take the time to immerse your business within the assortments of social networks that are willingly available to us. The availability is very useful but our time is still precious and as business owners will say, “They want to sell” more so than to be social.

With that said encompassing social selling is the vital key to your businesses victory and finding the time is as equally important to continually maintaining your social accounts. So how can you do both?

Postling is a site where you can amalgamate your various networks to be able to refrain from having to login to separate accounts. In two simple steps you can post a blog post to various blogs, update Facebook and Twitter with status updates and/or links and various other accounts such as; WordPress, Blogger, TypePad, Squarespace, Tumblr, Twitter, Facebook, and Flickr.

Now that you have a brief summary of what Postling can do for you, which goes beyond Tweetdeck and Seesmic. Postling has come up with an easier way for all users to now be able to see their Facebook, Twitter, and Tumblr streams in one place, with Postling Streams.

  1. Register and/or Login
  2. Select which social streams you want to view, deselect the ones you don’t want to see, this way you stay in control. (You can choose personal or business, profiles or pages.)

3. Share and Retweet to all of your Social Networks.

4.The best part is you’re not restricted by platform, you like something on Twitter; share it on        Tumblr or Facebook etc.

It truly is simple to not only register, but to get started right away. There is no lag time in connecting accounts and it’s easy to create a blog post from the dashboard to your blog. In addition, you are able to schedule posts if you know you will be busy during a certain time on a certain day, yet still stay present on your social networks as well; they have added the “like” link so you can stay interactive. Postling also allow you to add other people to assist you in staying social. This web-based service seems to be the perfect way to balance social time with saving time, which will leave you time with selling more.

P.S. I posted this blog post from Postling! Oh and before you ask, I, nor did anyone at Soshable get paid to write this. We’re just always scouting new ways to improve your social qualities!

Do you use Postling? Or a third-party app or web base service to manage your social accounts, Tweetdeck, Seesmic or others?

***


Soshable | Social Media Blog

Social Media for businesses can be a competitive place as you decide to integrate your business in amongst the herds of already established competing communities that may be strong within your competitors, and can seem overwhelming as you take that leap into the possibilities of Social Media.

Don’t Be Discouraged

As scary as it may seem to take a step forward in perhaps a world that is unknown to you, yet the pressure and the logic of becoming involved may plunge you into taking part, without truly understanding what exactly you’re suppose to do within the gigantic Social Media Universe. You my friend are not alone.

First, you need to separate your business with its own identity and look to other businesses that stand out from the crowd with success. You need to lead by example, but need examples to learn how to lead.

Be a Leader

The size of your business will not play a role in how successful you can be within Social Media; it all has to do with how big your team thinks, and the risks you take along the way to build strong connections with people within your communities.

Your Example

A leader within the Automotive Industry is in Lebanon, Ohio where they have hired a Social Media team that packs a punch amongst the top forward thinking Dealerships out there. Not only do they have an interactive Facebook Page, Twitter Page, and YouTube channel but they’ve also decided to create a social logo to represent them and community based blogs.Their Social Media Team Leader, Jeff Cryder Jr. has made purchasing cars a social activity. Since, buying a vehicle is one of our biggest decisions; it is smart for a Dealership to create genuine relationships with their customers and potential customers. This means you need to represent your business on a personal level, just as Cryder is doing at Lebanon Ford Lincoln Mercury (LFLM).

As they have progressed within Social Media it has caught the attention of the high-profiled Social Media brilliance of Scott Monty who works for Ford. Since, Lebanon Ford Lincoln Mercury pays attention to its community they noticed that Monty was noticing them.

“I saw he had been on our For[d] Life and Ford Project blogs, looked up his email address and sent him a nice note letting him know we were planning a road trip to Dearborn, MI and asked if he’d be available for a 10-15min interview.” Cryder says.

After taking the initiative to first create and communicate with their community and staying informed of whom was taking part in their community. Lebanon Ford Lincoln Mercury stepped up their game and connected with Ford’s Scott Monty and was able to meet with him in Michigan. Capitalizing on their visit they took a lot of great pictures at Ford and with Monty, and then shared it with their online communities. They were even asked to visit again in the future.

With excitement Cryder says, “We got invited to come back up to Dearborn next week to drive the newest Ford products around the Race Track!”

Connections with those who like or follow your business on your social networks are exceedingly important but just as important you need to unite with others within your Industry, as Lebanon Ford Lincoln Mercury decided to do.

“It truly is amazing what can result through Social Media coupled with a little initiative. It would have been easy to say, “how neat Scott was on our blog today”, but in order to be successful (especially in Social Media) you need to be able to drive deeper into the conversation and explore new opportunities.” Cryder says.

He continues with, ” We came away from our meeting completely impressed, with wealth of knowledge to apply to our work at Lebanon Ford. Not only that, it also shows our growing community we are something more than just a dealership. We’re not just going through the motions; we legitimately care about providing them with quality automotive insight, conversation, and content.”

It is about the quality of service you want to provide your community which needs to be exemplified in everything you do. Personalizing your business and gaining success will be dependent on how much initiative your business is willing to take. Social Media is not difficult; it is only how difficult you make it. Educating yourself on this personable medium and pushing your business forward will be a rewarding experience for you and your community, so think big, capitalize on experiences and find something or someone who inspires you, so you can gain initiative and fight for your rightful spot in Social Media success.


Soshable | Social Media Blog

Posted by RobOusbey

Today, I want to share two pieces of advice that are particularly useful to certain types of business – and will be exceptionally quick to implement. I’ve also created a free download that might help some people implement one of these ideas even more quickly.

About two years ago, I made a recommendation to a client in the UK, and I’ve just seen it used by a hotel in the USA. If your business offers public computers with internet access – such as those in hotel lobbies, libraries, etc – this is for you:

Tip 1: Put up a sign, next to your public computers, with a call to action; typically this could be something like ‘Find us on Facebook’ or ‘Follow us on Twitter’.

Here’s such a poster in use, at the Ledgestone Hotel in Yakima. (Click the image to embiggen.)

Sadly, it doesn’t look like the Ledgestone is doing much with their Twitter account; this probably disappoints people who go to their page, and so they don’t end up with as many followers as they could do. Remember – getting people to your Twitter page (or Facebook, or whatever else you’re asking them to do) is only the first stage – there has to be something there for them when they arrive.

The second tip is more for people who offer wi-fi – this could be all manner of hotels, conference venues, airports, aeroplanes, train stations, coffee shops, etc. For places that offer free wi-fi, this can work even better:

Tip 2: You control the first page visitors see after logging on to your wi-fi. Don’t waste this with a dull message; make the page interesting, and put some calls to action on there.

People have probably logged on to do something – but many will welcome a distraction – particularly if you keep the request brief. Create a nicely styled, but simple page, and add a couple of message on there. Some examples could include:

  • Follow us on Twitter / Like us on Facebook: you could incentivize this, for example: if you’re a coffee shop, then offer a free latte to new followers
  • Sign up to our email newsletter: this will only take them a second if you make sure the form is right there on the page, and again this can be incentivized
  • Don’t forget to check in on foursquare: ideal for almost any location, and this is as good a time as any to remind them to check in
  • If you’re enjoying your stay, please review us: particularly useful for hotels, where online reviews can increase visibility; I’ll go into a little more detail about this below.

There can be some issues with sites noticing that a lot of people from the same IP are visiting, particularly when it comes to review services. Local search expert David Mihm advised me that he’s heard Yelp in particular does try to filter our multiple reviews from the same IP, and that TripAdvisor’s fraud rules do include clauses that might get you into trouble (such as offering incentives for people to write reviews is not permitted.)

I’d recommend that there are two steps around this type of issue:

  1. Try to appeal for reviews only from people who already have accounts on those sites (e.g.: "If you’re a Yelp member, please review us here…." or "If you have a Google account, please leave a review here…"
  2. Make this ‘post-wifi-login’ page available on the public internet; review sites should be able to recognize that lots of people are being referred to your page from the same URL – if it’s public then they’ll be able to visit that page, and should figure out what is going on.

I’ve built a quick free template for you to to download as a starting point. You can visit the file, or download it, by clicking this link: free wifi login CTA page.

(That was created based on a template from LayoutGala; I’m not going to add any licence to it, other than use it however you want. You should change the image that are in it to be local files at the very least.)

Honestly, it doesn’t take long to print off a couple of small posters (or even to publish a nice wifi login page) so I’ll hope to see social-media CTAs cropping up all over the place soon. :)

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SEOmoz Daily SEO Blog

At the risk of giving away too much of what we do (not really – everything we do in social media is in the public, so you just need to pay attention or search around to find out), I’d like to share with you a little bit about Ford Motor Company’s approach to social media.

Here’s a great video that WebPro News did when we were at Blog World Expo last October. It captures a lot of what Ford is doing in the space.

I keep a clipsheet of coverage of our social media efforts (using Profilactic), which is helpful when speaking to reporters or digital media and they’re looking for examples of how our work has resonated. I simply refer them to our links and they can sort through the filters to find what they’re looking for.

On his blog, Jeff Bullas gave away The 7 Secrets to Ford’s Social Media Marketing Success last month. There are some great takeaways there for any company that’s interested in social media and some that are specific to Ford and our efforts. And Slate.com’s The Big Money covered the success we’ve seen from the first wave of the Fiesta Movement.

We’re working on a lot more – notably Chapter 2 of the Fiesta Movement, in which there are 20 teams of two in 16 cities across the country, creating mini marketing campaigns through social media as well as offline events and media. And our social media strategy is global, reflecting the growing interest from many areas around the company and around the world.

And we maintain profiles on a number of social networks, including profiles on Twitter: @Ford, @FordCustService, @FordFiesta, @FordAutoShows, @FordLatino, @FordEU, @FordAPA and more. In addition, we’ve got some employees on Twitter. You can find the full list at http://twitter.com/ScottMonty/ford.

We also have a number of Facebook pages, the most prominent of which are Ford and Mustang. All of our pages are favorited on the Ford page, so you can pick which ones you’d like to become a fan of.

In addition, we’re active on Flickr for photo sharing, YouTube for videos, Plancast and Upcoming for events, Delicious for public bookmarking, and Scribd for document sharing (where we’re the #5 most followed profile). And if you’re ever in doubt where to find us, you can see our profiles on the front of Ford.com or on The Ford Story.

Lots of stuff going on right now that’s keeping us really busy. Just thought you’d like a window into what some of it is and why we’re doing it.

Disclosure: http://cmp.ly/4

The Social Media Marketing Blog

The Automotive Industry has begun realizing more and more the importance to become a part of the Social Media Industry to ensure continued success and to collide with the times. You are able to see this with Toyota, Ford and others that have initialized a relationship with Social Media. But how do YOU do it?

Whether you are a big Dealership or a small one, Social Media needs to become integrated within your Marketing Strategy. With any promotion for your Dealership, you plan, assign a person, or team and you execute. It is much the same with Social Media. It is important that you first start with a plan.

The Plan

Think of how you want to be perceived on your Social Networks. Unlike other media forms – a sales pitch or Inventory is not going to cut it. – So you need to think of how to grab people’s attention without sounding as if you are trying to sell something.

Sounds like a waste of time, right?

Currently Facebook has reached 500 million active users. Twitter has over 600 thousand searches a day and the average person watches 15 minutes of YouTube every single day. These statistics astound many and are vital towards your campaign. Knowing the effect Social Media has on people you need to create a strategic plan that uses your Dealerships name as a fun, informative, helpful and yes, useful way. The easiest way to manage and maintain your Social Networks is to assign a person or a team to continuously update your Facebook, Twitter, and YouTube Accounts.

Whom Do I Assign for Social Media?

This answer is a lot easier than you think. Look around your Dealership; the same people you trust to sell, answer the phones, and run the Dealership are the same people you should entrust your Social Networks to, Trust your employees online as you currently do offline. Once you assemble an SM team, think of creative content that would be useful for your online community as well as, grabbing their attention to your efforts. The more outside the box you go, the more responses you will receive.

The Content

Have fun with the content you choose to post for your online community, think of quizzes, multiple choices, and interactive videos that will grab the attention of your viewers. Make sure to incorporate articles that are informative about the Automotive Industry by writing or simply searching for them online. Use the knowledge that you know with how-to videos or articles that will be helpful to your community and showcase your Dealership, as well as, those working in your Dealership.

Show personality! No one enjoys mundane reads or videos, so think up creative original content and that way you will not only receive great feedback but also increase your SMO and SEO amongst search engines.

The Interactions

When you start taking your Social Media seriously, people will notice. They will see your hard work and efforts and want to be a part of it. They will do so, by sharing your content and by interacting with your various Social Networks. This is a good sign, and exactly what you want to strive for since it will create a domino effect of their friends and followers seeing just how great of a Dealership you are.

You must remember with every interaction made by a member of your online community, you need to pay attention and respond, use their name and handle to keep the personable relationship flowing. Remember, not responding is like sending a letter and not getting one back. It just sucks! So, respond!

These few and easy steps will guide you on the right road to creating the proper Social Media success you are trying to ensue with your Dealership. It will take effort and time to continue the journey and see results. However, the more time spent within Social Media, the more you optimize your name, your vehicles and own your online reputation unlike ever before.

Nothing you do in Social Media is a waste of time. Everything you do, gains you possibility and recognition.

Are you currently happy with your Social Media plan?

Erin Ryan
Social Media Specialist
TK Carsites

http://tkcarsites.com

http://facebook.com/tkcarsites


Soshable | Social Media Blog

What Is Social Anxiety Disorder?

Social Anxiety Disorder can cause a person who suffers from it to feel an overwhelming sentiment of anxiety, a persistent and intense fear of being watched and judged by others and a trepidation of being around people to name a few. Social Anxiety, also known as a “Social Phobia” can be as debilitating to cause a person to retreat to being alone with the inability to work, go to school or being out in public.

There is a steady struggle between the people they “see” themselves as becoming and the “dark passenger” that rids them of anxiety and fear. This unrelenting fight usually occurs on a daily basis which can cause a person who endures SAD (Social Anxiety Disorder) unable to cope, yet fully aware of what is happening to them.

Social Anxiety Disorder invades more people than we are aware of, and although it is considered a Mental Health Disorder, the stigma usually wrapped in the “if we can’t see it, it doesn’t exist” mentality of our society, precedes to keep a perpetual cycle of silence.

Fortunately, there are ways of coping with this disorder. One of the most popular is cognitive behavioral therapy, which consists of the core, exposure therapy. This type of therapy helps the person to overcome what frightens them by exposing them to their fears through various stages. This is said to build confidence, coping techniques and to create constructive responses.

How Social Media May Help

Social Media is the interconnections of human beings from the comforts of their “safe zones”, whether it is work or home or where ever else we choose to interact online. Through this newest way of communication, people are in control unlike ever before.

Social Networks are birthed daily and those that have grown to see true popularity have surprised many people on how effective socializing online has become an important part of our culture. Social Media has even persuaded other mediums to take part in its expanding phenomenon.

Clearly, Social Media is no longer considered a fad and has intercepted the way we want to relate to other people and how we want to do it. Given that, we the people see how much we can manage the way we connect with other people while enabling us to feed our innate human behavior.

Since people who are diagnosed with Social Anxiety Disorder feel most comfortable alone, this does not imply that it is what they want. Rather, people who suffer from SAD, yearn to interact and to make friends.

Perhaps, Social Media can serve an even greater purpose by slowly integrating socializing online to a person with this type of unrest. We could even speculate that perhaps, one of the many reasons Social Media has become so popular is due to the massive amount of people plagued by this disorder. Besides its convenience and global reach, Social Media can also play an important role to help heal those who suffer from the silence of this all too common turmoil.

Ever since the beginning of time, people have gone in search of a sense of belonging and of other human interactions, it is abnormal for our species to want to be alone all of the time. We are social creatures after all.

Mixing Social Media and Social Anxiety Disorder could be a great start to begin a coping process that eases a person into forming connections with people; they would otherwise shy away from in offline situations. It could also help increase their feeling of hope, ease off the depression associated with SAD, and slowly build confidence by being in control of when they have the ability to socialize. Social Media could be the first step to lesson the feeling of loneliness and heighten their emotions of belonging or being “a part” of something. This could begin the demise of the “dark passenger” and contribute to gaining a sense of control over the person they deservingly see themselves to be.

Could Social Media play a role in helping those who suffer from Social Anxiety Disorder? Or do you think this is a recipe for disaster?

Here is an interesting Infograph with Facts and Stats about Social Anxiety Disorder
Soshable | Social Media Blog

As Facebook prepares to celebrate hitting 500 million members this week, we’re seeing more news of the controversial film The Social Network.** With the tagline “You don’t get to 500 million friends without making a few enemies,” the trailer for the film has been running on thesocialnetwork-movie.com or 500millionfriends.com. You can watch it below now:

Sony is advertising the movie on Twitter – but not on Facebook (go figure!). The founders of Facebook have already reacted to the trailer. Facebook CEO Mark Zuckerberg is going to be played by Jesse Eisenberg, probably most well known for his part in Adventureland. Pretty good casting, in my opinion.

Now, here comes the fun part.

If they were holding open casting calls for extras and you were going to be featured, what famous person, dead or alive, would play you in the movie? Leave a comment below or reply with a post on your own blog with a link back to this post.

To get you started, here are ten individuals in the social media space and their Hollywood doppelgängers. Fair warning: these aren’t meant to insult anyone – I’m going for humor – and I purposefully didn’t use any women as subjects – I really didn’t want to get into trouble. ;-)

Author & NML President Chris Brogan / Jeff Bridges

Mashable CEO Pete Cashmore / Orlando Bloom

Boston media maven C.C. Chapman / Simon Cowell

Video savant Steve Garfield / Dirty Jobs’ Mike Rowe

Prolific author & speaker Seth Godin / Larry David

Ragan Communications CEO Mark Ragan / Bruce Davison

Web strategist & Altimeter Partner Jeremiah Owyang / Wayne Newton

Author & PR expert Brian Solis / Johnny Depp

Powered CMO Aaron Strout / Guy Fieri

WineLibrary.tv‘s Gary Vaynerchuck / Joe Pesci

Me? Oh, I almost forgot. Johnny Carson.

** No, this isn’t the a remake of the 1976 movie Network, famous for the line “I’m mad as hell and I’m not going to take this anymore!” But the results might be similar…

Bonus content:

The Social Media Marketing Blog

The use of Social Media has become so common that it has been integrated into our Social Norm. Even the way we speak has changed and the English language is conforming to words such as unfriending, retweeting, and a wide range of other terminology that may surprise the unknowing anti-cyber space spectator.

We have come to accept that our mom and dad’s are using the same form of entertainment as us; and have watched the evolution of spaces, cluttered in glitter and auto-played tunes such as MySpace – to days of blue and white with an array of accessibilities and faces with the “you have no reason to leave” Facebook look.

In this new aged society that is ever populating itself online, us friendly humans have made a declaration of saving each other’s cattle in Farmville, conforming to 140 characters of “What should I have for breakfast? I am thinking eggs and bacon or some jelly on toast…no maybe some cereal or perhaps an English muffin ..Help!” and watching videos of a cat playing a keyboard.

For us salivating socialite’s we yearn for two way conversations – a way to be acknowledged of our online identity. Gone are the days of hiding under an alias and asking “a/s/l?” We have opened ourselves up to the notion that sharing is caring and are even making our offline worlds collide with our online ones.

It is an amazing transformation of communication that has aligned the world just so, that we can tolerate our neighbor, friend a person based on their personality and not on a picture and allow the Internet to invade our personal stash of information. Social Media has shown that kindness can be shared amongst a stranger in a tweet, possibly the same one which whom we would never speak to on the street. Celebrities will now interact with us common folk and other Media’s rush to earn their dollar while information on Social Network’s are given away free.

No longer do we fret over a friend updating their status while we eat, or fear that connecting with another human online soul will make us out to be a creepy old man wearing boxers in his mother’s basement. We are from all walks of life and have birthed a nation of conversationalists, which has taken a global effort, perhaps the only global collaboration we may see in our lifetime.

So I raise my mouse to yours and celebrate our ever-growing project of human interaction, to erasing unheard messages, liking shared wisdom and answering what I should have for breakfast. This is an intertwined love affair with Social Media, for no matter where we roam; we will have access to our online home.

Cheers to all you social savvy inventors who contribute to social networks of the Webisphere, you have taken the me out of Social Media and turned it upside down; and have arisen what I like to call, Social WEdia.

Soshable | Social Media Blog

When any global company undertakes a social media strategy, there is an expectation that even company-wide initiatives will need to be customized for each region. Whether it’s local customs, language or even the device on which the networks are accessed, it’s vastly different all over the world. Facebook does not rule the world.

Not yet at least. ;-)

The growth of social networks globally is a sure thing. The question is, where are they growing and which networks are dominant in which markets? Last year, I shared some statistics. Naturally, things have changed.

Here are some interesting graphics, courtesy of Vinco’s Blog, that tell the story on social networks around the world.

Here’s a breakdown of top three social networks in the top 10 markets:

Is there anything you’d add? Are there social networks in your region that seem to be springing up? What’s the next big thing that will spread beyond borders? Drop a comment below and let us know what you’re thinking.

The Social Media Marketing Blog