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Posted by randfish

It’s that wonderful time of the month again! Linkscape, SEOmoz’s web index powering our mozbar, API, Open Site Explorer, the classic Linkscape tool and many features in Labs and elsewhere pushed out new data (over the weekend) from a web crawl that ended earlier this month. There’s lots of fresh info to explore on your sites, including new links and metrics, but I wanted to show off some spiffy new features, too.

First up, by popular request, we’ve got a calendar of Linkscape updates available on the API Wiki:

Linkscape Calendar

This should be updated regularly with ETAs for new Linkscape updates and as promised, we’re sticking to our schedule of new data every 4 weeks.

Next is a picture of how the web looked in our latest crawl. For those of you who, like me, geek out on data about the web, this stuff is pretty cool:

Pie Chart of Linkscape's July Crawl

I also grabbed some information about the use of internal vs. external links and usage of nofollows & rel=canonical tags:

  • Percent of Pages with Rel=Canonical: 4.63%
  • Percent of Links that are External vs. Internal: 15.2% External vs. 84.8% Internal
  • Percent of Links that use Rel=Nofollow: 2.08%
  • Percent of Internal Links w/ Rel=Nofollow: 1.44%
  • Percent of External Links w/ Rel=Nofollow: 5.67%

Last, but certainly not least, we’ve got some great new calls in the API to request data. You can see a visualization of just a few of these below:

Interesting Linkscape Counts via the SEOmoz API

In speaking to lots of users of our Linkscape data, I hear the following requests, all of which are on our roadmap:

  • Historical data – show the links I’ve gained/lost since the last index
  • Historical data – show my link counts and metrics from the last 6-12 months of index updates (this is challenging, as what we crawl changes month to month, but we believe we’ve got a workable solution coming by Q4)
  • IP Address / Origin Country – show the country and IP address of the link source
  • Fresher & Faster Updates – this should be arriving by Q3 of this year, as we move to a more recursive model with fresh data updating possibly as quickly as every 1-2 weeks, while the larger, less-change prone portion of the index updates only 1X per month or two
  • Deeper Crawls on Large Domains – also on its way for Q3
  • Text Surrounding the Anchor – another project in the works; we’re first testing to see if it has correlation/impact on rankings (this should be exciting research)

If you have a feature or request that’s not listed, please let us know! We want to make sure you’re getting all the link information you need with the highest possible freshness and quality.

A big thanks to Kate, Chas & Phil from SEOmoz’s engineering team, who put effort into this month’s update.

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SEOmoz Daily SEO Blog

Posted by great scott!

We’ve got a very special bonus video for you today. Our buddy-and the Googliest spam cop to ever walk the webz-Matt Cutts stopped by to do a quick interview in front of ye olde whiteboard.  Watch in wonder and amazement as Rand and Matt discuss headers, status codes, how much of the web is worth indexing, porn, redirect chains, URL structures, geo targeting, leaking link juice, and amateur beekeeping!

Before you get all cynical on me and assume all you’ll hear in this interview is, "design content for users, not for engines," give it a chance.  Matt only brings up his trademark catchphrase once in the whole ~20 minute interview, and he is exceedingly candid and forthcoming throughout. I promise you’re gonna walk away from this knowing some things about Google you didn’t know before. If you don’t, I’ll stand on my head. Maybe. Not really. BUT I won’t have to because you’re going to be all super-smart and educated by the end of the video. So put on your learning pants and hit play, you uppity whipper-snapper, or, if you’re like Steve Jobs and are incompatible with Flash video, read the recap below…



If you need a refresher or you’re scared of moving images and prefer the company of fluffy, harmless typing, here’s a little recap of what Matt and Rand discussed.

Should Webmasters Use the ‘If Modified Since’ Header?

The ‘If Modified Since’ header can be used to manually indicate to Google whether or not you’ve made changes to content on the page. According to Matt, they started supporting it in 2003 when bandwidth was a big issue, but nowadays, it’s not very important. That said, he still advises it as a good standard practice, but also notes that it won’t necessarily help you get crawled faster.

Should Webmasters Use 503 Status Codes for Downtime?

503s can help avoid getting a page that’s under construction or experiencing problems crawled and indexed, which can be a big problem especially for large, popular sites (watch the video for Rand’s example of Disney running into this issue). Matt advocates using 503s in this case. You can’t specify when you’d like Google to re-crawl, but they will come back and won’t index the maintenance content of the page.

Does the Number of Outbound Links from a Page Affect PageRank?

For instance, to conserve "link juice" and/or funnel it more discretely, does it matter whether I have three outbound links versus two? In the original PageRank formula, yes, juice flowed out in a simple formula of Passable PR divided by number of outbound links. But nowadays, Matt says it is a much more cyclical, iterative analysis and, "it really doesn’t make as much difference as people suspect." There’s no need to hoarde all of your link juice on your page and, in fact, there may be benefit to generously linking out (not the least of which is the link-building power of good will).

If Google’s seen a Trillion URLs, How Many Do They Pay Attention To?

Since Google crawls in PageRank order, they see the "best" stuff first and avoid a lot of the serious crap.  The biggest issue is discovering duplicate or previously banned content. Matt said that about 28% of what they see is duplicate.  He also made the careful distinction between "quality" content and "popular" content, further illustrating that traffic isn’t a significant ranking factor: "PR does not reflect popularity in the sense that porn is very popular, but nobody links to porn…(those sites) don’t have the PageRank you’d expect if you went by usage."

Is a Trailing / Important in URL Structure?

Seems like a minor thing right? Do you use url.com/folder of url.com/folder/ in your URL structure?  Matt says he would slightly advocate for using a trailing slash simply because it clearly indicates that a URL is a folder and not a document. That said, Google is quite good at differentiating so it’s not a huge deal.

Does Google Crawl from Multiple Geopgraphic Locations?

 Should I be displaying geo-specific content based on user IP? It’s a very popular question among SEOs dealing with international sites and users; but how does it affect what Google sees and what shows up in the SERPs?

Matt confirmed that, "Google basically crawls from one IP address range worldwide because (they) have one index worldwide. (They) don’t build different indices, one for each country." 

This means it’s very important to avoid showing significantly different content to users from different countries. As Matt says, "The problem is if you’re showing different content-like French content to French IPs-Googlebot may not see that."

Thus, you want to be sure to send everyone to the same content initially and allow them to navigate to geo-specific areas of your site. While Google has gotten better at submitting dropdowns, working with JavaScript, etc., it is still strongly advised that you provide this geo-targeted navigation via static links.

Is It a Bad Idea to Chain Redirects (e.g. 301–>301–>301)?

"It is, yeah."

Matt was very clear that Google can and usually will deal with one or two redirects in a series, but three is pushing it and anything beyond that probably won’t be followed.  He also reiterated that 302s should only be used for temporary redirects…but you already knew that, right?

What’s with the Bees?

It’s true, there are bees in Mountain view. A rash of amateur apiculture has sprung up on the Google campus and a few members of the Web Spam Team have caught stinger fever (though not Matt, he prefers cats). Apparently they’ve ven gone so far as to color all of the hives in the apiary in Google’s traditional primary colors…what a bunch of geeks :P

Well, that was a whole pile of great stuff we were able to get out of Mr. Cutts (and we didn’t even have to ply him with booze)! Now, go venture forth and use your new nuggets of searchy goodness to clobber your competitors.

Another huge thanks to Matt for taking the time to answer our questions so thoughtfully!

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SEOmoz Daily SEO Blog

A new report from eMarketer shows how combining the strengths of email and social media can lead to better results.

You’ll recall around these parts the discussion of “Silent E.” Now this report teases that out a little more. It’s about how two complementary marketing practices can be used more wisely to engage customers in less of a disjointed way. This makes complete sense, as consumers need consistency in their interactions with brands and programs need to jump from one platform to the next almost seamlessly, while offering different benefits or levels of engagement on each.

Here are a few statistics on how social media and email will be integrated by marketers and why they think it’s important.


Business Executives Worldwide Who Plan to Integrate Social Media into Their E-Mail Marketing Campaigns in 2010 (% of respondents)   Social Media


You can find the full report, Maximizing the Email/Social Media Connection, on eMarketer’s site.

As Reese’s used to say, “two great tastes that taste great together.”


Personally, I think it’s about time. ow about you? Any plans within your organization to integrate social media & email?


Posted via web from The Full Monty

The Social Media Marketing Blog

Last week, the Facebook F8 Conference took place; which is a conference intended for Facebook developers and for those who love to know what’s going on with this heart stopping social network. Even underneath all the geek talk, you could understand the brilliance that was about to be unleashed unto the book of all faces. However, with all good changes come some bad, some that you may not be aware of and if not, here’s what you need to know.

As of April 24th, Facebook has added a new Privacy feature under your accounts setting; this feature is called “Applications and Websites”. Since Facebook is looking to have your favorite websites connect to its platform, this also means that your information will be shared across the Internet. For those who don’t mind, this won’t matter, but for those of you who do care, you will need to check your Account Settings immediately and apply changes of any unwanted information sharing. Since this new feature was rolled out yesterday, Facebook made sure to leave the default setting to reveal your information.

  1. Sign into Facebook > Account Settings>Applications and Websites

  2. Start from the top click on all 6 settings and read the information provided by Facebook carefully to than make your decision.

  3. Uncheck all that you do not want shared and click save

  4. Choose “only friends” on the drop down to keep you information within the friends you have chosen to have on Facebook.

As Facebook expands it is crucial for you to keep up-to-date on your privacy settings, whether you use Facebook for Personal or Professional gain. Although spending time on the Internet does open up your privacy, it does not mean that you can’t still be knowledgeable to where your information is being sent, and further more, you should be entitled to make sound decisions on what information is being used as well as owning your online reputation. Always remember that being savvier won’t make you less social.

Did you know about this new feature and will you make any changes to your Privacy settings?

Erin Ryan has a passion for Social Media and is currently working within the industry as a Social Media Specialist. Contact Erin on Twitter @4u2wear2

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Read more on this social media blog.

Soshable | Social Media Blog

In a society that wants to be more social and asking for ways to make the world a smaller place, we haven’t taken much time to ensure our privacy.

We are indulging in social networks such as Twitter, Stumbleupon, YouTube, Facebook and many other social sites that have been provided to us for free.

Free? Maybe that is where the answer lies and we have mistaken that free is never really the case, like the old saying goes, “Nothing in Life is free”. With every action there is a reaction in the waiting and we are slowly starting to scratch our heads with curiosity of why our time spent on the web is not so private.

Sharing Personal Information Publicly IS No Longer Personal

In the days when the Internet first began, there was fear of it; fear of talking to people and putting any type of personal information – was something we were not willing to do. It was the case of common sense, however, with the Internet’s growth creating easy access from the comforts of home such as; online shopping, gaming, and especially social media. We seemed to have left our common sense to the waste side and now are furious that our personal information that we publicly share is no longer personal. With that said, today we should not fear, but instead make sure we continuously stay educated.

As the most popular social network continues to break down boundaries that is unforeseen to us. Facebook has challenged us with not providing information up front or as easily accessible as we would hope for them to do. With insurmountable discussion’s questioning its methods and scaring many who use the social network to consider leaving the site. Is it really Facebook’s fault?

But it’s FREE

Facebook has nearly 500 million active users on a free site where we have the ability to chat with friends, family and play games. Join pages, create pages, and enjoy a variety of applications. We can share videos, pictures, and links and the list goes on. All of this and more are available to us without paying so much as our internet bill every month.

Facebook is foremost a business and in order to keep it free for us, they must find a way to monetize. They use third-party sites to create advertising on Facebook. Those third party sites pull information from your profile and pages to make the ads you see more relevant to your location and interests.

Facebook has made a statement that they want to make the Internet’s default to be social, isn’t that what we want? As Facebook continues to step outside of its box they will continue to utilize your information to monetize the site. They are looking for ways to make the advertisements and websites to be more social by using developer’s to create what we as a society have asked for.

Yes, Facebook could make it easier on us if every change they made that affected our privacy was announced to us and for some, given the ability to opt out if they chose to. However, how will it stay free, if we all opted out? It wouldn’t. The reality is, we need to use our own common sense when using any platform on the Internet and not share anything that you don’t want seen or used since it is not only a Facebook issue, it’s an Internet issue. If you want to leave Facebook, that is your choice, although, missing out on the one site that is most likely going to change the way we communicate on the Internet forever, may not be the best of decisions.

The responsibility is up to you to continue staying in the know of what is going on with whatever platform you use and to do your best to inform others. We cannot expect a free site to tell us what we can do to help demonetize them. This doesn’t mean that we have to agree with the workings of Facebook’s choices, nor do we have to like it. It is what it is, and we shouldn’t act so surprised or appalled that we cannot have our cake and eat it too, for the reality is, the more Social we get, the less private we’ll become.

With that said, here are some steps you can do to stay in the know about Facebook and your Privacy:

Do you think Facebook has crossed the line or are we overreacting?

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Read more News about Facebook on Soshable.

Soshable | Social Media Blog
Hey ladies and gents — who are probably all off, enjoying their summer fridaze and, consequently, not reading this right now — June is currently bustin’ out all over and so is this week’s selection of YouTube vids.

We’ve got everything: rats, manic drummers (is there any other kind?), music, crayons, a purloined Jesus, perfume and NPR. I would say take a break from the sun and check out these videos, but we’re all “indoor children” here, amirite?

This Drummer Is at the Wrong Gig

Matt Silverman: This drummer is awesome. The sad part is, I own the same bedazzled yellow sport coat these guys are wearing.

width="640" height="385">name="movie" value="http://www.youtube.com/v/ItZyaOlrb7E&hl=en_US&fs=1&">name="allowFullScreen" value="true">name="allowscriptaccess" value="always">wmode="opaque" src="http://www.youtube.com/v/ItZyaOlrb7E&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385">

Girlfriend Series – “Whatever You Like”

Stephanie Marcus: I love these girls!

width="640" height="385">name="movie" value="http://www.youtube.com/v/supBgC81hCo&hl=en_US&fs=1&">name="allowFullScreen" value="true">name="allowscriptaccess" value="always">wmode="opaque" src="http://www.youtube.com/v/supBgC81hCo&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385">

Sesame Street: Making Crayons

Tamar Weinberg: This is like my favorite Sesame Street skit of all time, and I want it in high res! Now that I have a little one of my own, even though he doesn’t know what crayons are yet, I want to make sure he actually knows how they were made!

width="640" height="385">name="movie" value="http://www.youtube.com/v/ZQ_MEFVx5jM&hl=en_US&fs=1&">name="allowFullScreen" value="true">name="allowscriptaccess" value="always">wmode="opaque" src="http://www.youtube.com/v/ZQ_MEFVx5jM&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385">

Jesus Statue Held Hostage

Vadim Lavrusik: Not much else to say, but it includes this highlight quote from the ransom note in this news story: “We are holding Jesus ransom until you cleanup your poopie from you wieners.” It’s hilarious that news stories like this can make it on the air and that the reporter was able to read that ransom note without laughing.

width="640" height="385">name="movie" value="http://www.youtube.com/v/kzfW7qiTwjA&hl=en_US&fs=1&">name="allowFullScreen" value="true">name="allowscriptaccess" value="always">wmode="opaque" src="http://www.youtube.com/v/kzfW7qiTwjA&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385">

NPR: All Things D

Brenna Ehrlich: NPR is doing some Onion-worthy stuff lately. I dig how they incorporated everything from auto-tune to Charoulette in this little parody vid.

width="640" height="385">name="movie" value="http://www.youtube.com/v/NYREnvJ9WsE&hl=en_US&fs=1&">name="allowFullScreen" value="true">name="allowscriptaccess" value="always">wmode="opaque" src="http://www.youtube.com/v/NYREnvJ9WsE&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385">

Rat Staring Contest with Background Music

Zachary Sniderman: Two rats, locked in battle or love. The video claims it’s a staring contest but there is something oddly mesmerizing about two rats perpetually caught in the age-old question: kiss or kill?

width="640" height="385">name="movie" value="http://www.youtube.com/v/D2jEM5aHHJc&hl=en_US&fs=1&">name="allowFullScreen" value="true">name="allowscriptaccess" value="always">wmode="opaque" src="http://www.youtube.com/v/D2jEM5aHHJc&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385">

Star Wars iPad Briefing

Amy-Mae Elliott: This is true YouTube genius. The voice of his Jobness trying to persuade the Rebel Alliance to go iPad. I need not say more — watch and enjoy!

width="640" height="385">name="movie" value="http://www.youtube.com/v/jbHF63b7g50&hl=en_US&fs=1&">name="allowFullScreen" value="true">name="allowscriptaccess" value="always">wmode="opaque" src="http://www.youtube.com/v/jbHF63b7g50&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385">

Egoiste Chanel

Lauren Indvik: I love Chanel perfume ads from the ’90s. This one, for a men’s fragrance called “Egoiste,” was shot by filmmaker Jean-Paul Goude in Brazil. The 30-second commercial features dozens of glamorous women yelling from the balconies of a hotel at an anonymous man who has seduced them all (you only see his arm holding the fragrance bottle at the end). The hotel front was built just for the ad. Amazing.

width="640" height="385">name="movie" value="http://www.youtube.com/v/bZ5a2JH_BVE&hl=en_US&fs=1&">name="allowFullScreen" value="true">name="allowscriptaccess" value="always">wmode="opaque" src="http://www.youtube.com/v/bZ5a2JH_BVE&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385">

A Tiny Apartment Transforms into 24 Rooms

Stephanie Marcus: I’m obsessed with this video that shows a tiny apartment transform into 24 rooms.

width="640" height="385">name="movie" value="http://www.youtube.com/v/Lg9qnWg9kak&hl=en_US&fs=1&">name="allowFullScreen" value="true">name="allowscriptaccess" value="always">wmode="opaque" src="http://www.youtube.com/v/Lg9qnWg9kak&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385">

The Android Phone Is for Porn

Erica Swallow: As if the recent e-mail tangle between Steve Jobs and Ryan Tate (of Gawker), in which Jobs offered the world “freedom from porn,” wasn’t funny enough. This video is a fun parody of Avenue Q’s “The Internet is for Porn” sung by Jobs and the Android mascot, all in time for the iPhone 4.0 launch.

width="640" height="385">name="movie" value="http://www.youtube.com/v/IraQfhlMwi4&hl=en_US&fs=1&">name="allowFullScreen" value="true">name="allowscriptaccess" value="always">wmode="opaque" src="http://www.youtube.com/v/IraQfhlMwi4&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385">

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Reviews: Android, Facebook, Twitter, YouTube

Tags: humor, pop culture, viral video, youtube

After two years and multiple iterations, Bing Cashback is being shut down due to a lack of adoption.

Cashback first launched in May 2008 as Live Search CashBack. The program was simple: search for deals using Microsoft’s search engine. Buy products from search results with the coin icon and you received a bit of cash back from your purchase. It gained some traction after it launched, enough that Microsoft brought the program to Bing.

However, Cashback hasn’t picked up in popularity like Microsoft hoped. In a blog post earlier today, the company announced that it is nixing the program:

“In lots of ways, this was a great feature – we had over a thousand merchant partners delivering great offers to customers and seeing great ROI on their campaigns, and we were taking some of the advertising revenue and giving it back to customers. But after a couple of years of trying, we did not see the broad adoption that we had hoped for.

So we are taking all the learning from the effort and putting it into some new programs for you and our advertisers designed to provide amazing shopping experiences for consumers and great opportunities for advertisers. ”

Bing Cashback will remain operational until July 30th. After that, the program will be shut down, although Cashback users will have a full year to redeem their rewards.

The idea was solid one — offer incentives for searchers to buy through Bing’s partners — but it just never picked up steam. As some have pointed out, things could have been different if Microsoft had tried something like group buying, which has become a multi-billion-dollar trend.

We barely knew you, Bing Cashback.

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Reviews: Bing, Facebook, Twitter

Tags: bing, bing cashback, cashback, cashback rewards, microsoft, MSN Cashback