Tags Archives

You are currently viewing all posts tagged with Facebook.

Many businesses make the dreaded mistake when setting up their Facebook page of allowing any employee to create the page under their profile – not knowing if that employee will be a long-term one could cost you a dent in your online reputation.

Prior to venturing onto a Social Media platform, you must strategize how you plan to go forth with your business and to run your social networks with a business mind. The Internet is never a place to get sloppy or lazy, since this is a medium that is unforgiving when it comes to forgetting – and in the wrong hands could be detrimental for your business.

Facebook is one of or arguably THE best place to build your brand online. With a Facebook Page, you could have it up and running within minutes and it can quickly become a secondary home for your business. However, to create a Facebook page you must attach it to a profile, which helps Facebook stay authentic, but can add a little stress to a new-comer. Often, the employee who set up the page has upped and left and has taken your business’s page with them.

First, prior to creating a page you need to choose an employee that has been with the company for a long time. Even if they don’t use Facebook all that often or at all, it is imperative to ensure you have a loyal employee when entrusting them with your company’s name. If not, the unfortunate price might be that all of your hard work, brand building, networking and SEO ranking for your business’s Facebook page could go to the waste side.

Unfortunately, many businesses are currently in this predicament and have a hard time figuring out what to do. It is not the ideal way to retrieve your business’s Facebook page, but it is important. The only way to not get into this messy situation is to prevent it from happening in the first place; however, now that you are armed with the knowledge, you may do things differently.

If you are in this situation here is what you can do to get your rightful Facebook page back instead of having to start again.

Try these 3 steps to regain your Facebook Page:

1. DMCA Notice of Copyright Infringement

If someone else owns your Facebook page and is not willing to give it back or allow you to have access to it, you may be able to gain it back with this Facebook form. Only, fill this out if you are willing to give an electronic signature and able to prove that you own the name of the business.

2. Notice of Intellectual Property Infringement (Non-Copyright Claim)
Signing and proving that you own the business could help you retrieve your business’s Facebook page.

3. Username Infringement
This final step may ultimately be your best bet in gaining access to your Facebook page and successfully regaining ownership once again over your online reputation.

With any of these three steps be sure to read them and answer the questions carefully and honestly. An electronic signature is just as valuable as a written one. You will also need to show proof, so be sure to fill out all of the questions asked of you, and provide information that identifies you as the owner of the name and business.

Try all three to increase awareness of wanting your business’s Facebook page back and hopefully it will do the trick. Nothing is more important than protecting your brand, so be persistent – and with some initiative and luck you might just find victory.

Has this happened at your workplace?

***

Read more Soshable Social Media stories on our blog.


Soshable | Social Media Blog

There has been a misconception of the new messages feature Facebook is in the process of rolling out with invites. This misconception is that it’s email, when in fact it’s not, it’s bigger.

Instead of us having to worry about the various sources of technological communications and the preferences that our friends and family members have, Facebook is willing to do the work for us. This way we can stay connected and social in a simplistic and less spammy way.

Watch the video for an easy explanation of Facebook Messaging:

Do you think Facebook Messages will play a key impact in futuristic communications?

***


Soshable | Social Media Blog

There is little doubt that having a strong, professionally-designed and active Facebook page is important for businesses, particularly in the retail and service segments on a local level.

For high-end, long-term sales such as automotive, insurance, and real estate, is it also prudent to establish a relationship profile to profile as a “friend” of customers?

Most would say that an individual’s Facebook profile is personal and isn’t the right venue to connect with customers. A few (myself included) believe that it is a good idea to establish a business Facebook profile as a stand-alone unit for marketing, sales, and customer service purposes. Here’s why:

Large Investments Are Best Secured Long-Term

When people go to a grocery store, they may be buying meat from the butcher or checking out with the clerk. The idea of becoming friends with these people either in real life or on Facebook is not common. We are friendly, but we rarely become a “friend” who shares thoughts, pictures of the family, etc.

Large purchases as well as long-term service relationships (your favorite barber, for example) are often people that we become friends in real life. It is common to go to the same nail tech for years to the point that they know your husband and kids’ names. In such instances, creating a friendship is not uncommon. It should follow that becoming friends on Facebook may be natural.

For long-term retail purchases such as buying a home, we often have relationships and stay in contact with our Realtor beyond the sale. Realtors, car salespeople, lawyers, insurance agents, and the like often attribute a large part of their business to return and referral business. Facebook would seem to be the perfect place to stay in touch and share without having to pick up the phone every month or go to little Pat’s Bar Mitzvah.

Success Through Tagging

Particularly in real estate and automotive sales where purchases of tangible, long-lasting items occur, the ability to take pictures and tag them with on Facebook to the buyer can be a very powerful tool.

On Facebook, what you say on your business Facebook page is important, but what is said about you on real people’s Facebook profiles is much more important. Word of mouth is a powerful way to build a reputation, expand branding, and increase exposure. “Word of Sharing” on Facebook is similar but can be even more potent.

Imagine taking a picture of John and Sally Smith after they just purchased their first home. If they are active on Facebook they will probably share this information on there, but it doesn’t hurt to help that process along and include your own congratulatory message. On your Facebook page, you can post this image but there is no way to attach it to them if you aren’t friends with them on your profile.

Creating a business profile either separate from your personal profile or instead of it will give you the opportunity to become friends with your happy customers. As a friend, you will be able to tag them in the image of them standing in front of their new home. Once tagged, it appears on their wall as well as emerging into the feed of all of their friends. This can generate conversation, buzz, and an all-important link to your business page.

This video below, a training video for clients of TK Power Social, explains the process as it pertains to the automotive industry, but this process can be duplicated in any industry.

Don’t Be Creepy

One thing that must be said about the practice of having a professional Facebook profile – you can’t spam with it. When people become your friend on Facebook, there is a trust that is established that you will not be Mr. Marketer constantly filling their wall with promotional links.

Your business page is perfect for promotions and establishing engagement. Your business profile should be for engagement only. Congratulations to those who buy, reactions to local or brand-related news, and the occasional “can’t wait for Stan’s BBQ at this weekend’s big sale” are the only things you should be posting to this profile.

On the other hand, you should definitely be active with your friends. On Facebook, it’s okay to be a narcissist. Let them be. Respond to them. Answer their questions that they pose to the world. Comment when they post something interesting. Just don’t overdue it. Some may wonder, “What’s my car salesperson doing commenting about how adorable out baby is? We bought the car last year.”

In other words, be active and engaging, but not creepy.

Be Genuine or Don’t Do it

Some people are made for social networking. Others don’t even like people. If you are not a social person in real life, there is a good chance that you won’t be good at social networking even for business. This isn’t 100% the case – in fact, some of the best at social media that I’ve met are extremely shy or cynical in person.

You either care about establishing and maintaining long-term relationships with others or you don’t. Some of the best at sales don’t like to ever talk to a customer again until it’s time for them to buy something else. Others establish relationships that transcend beyond the sale into the bonds of true friendship. Most of us are somewhere in between.

If it doesn’t feel right, don’t do it. If you aren’t being genuine, don’t even try. If you are good with people beyond the sale, this may be a way to dramatically increase your business.

You’re Facebook Profile is Portable

This is the ugly advantage of building a business profile, but it should be stated. You are you. Your business Facebook profile is yours. If you quit or get fired and you stay in the same industry but with a different company, you’ll be glad that you made friends and connections through a Facebook profile. Enough said about that.

Arguments?

I’m open. This is a topic that can be polarizing. Many would say that it’s technically against Facebook TOS to have a second profile. Some would say that it should be a Facebook page that you build for yourself to help with your company’s page. Some would say that the ROI is minimal and it would be a waste of time.

If you agree, let me know and give me other pieces of similar advice that I can pass on. If you disagree, let’s hear your arguments. I’m not one who is unwilling to change my mind in the face of strong evidence…

… but it better be compelling.

* * *

Read more about Facebook Marketing here or check out some of our Automotive Social Media packages.


Soshable | Social Media Blog


Facebook is a notable location for businesses as they persist to make improvements in becoming a fundamental platform for the evolving companies servicing social media.

Recently, Facebook has added an automatic spam filter to pages to make certain that page owners and admins have more control on the quality of the content that is being posted too their pages.

What are the criteria’s that Facebook will use to auto filter spam?

Facebook is enforcing that your page’s control is by you and those you and by those you have chosen to have admin access the page. Since, you do want to allow your customers to post to your page you do not want to turn off the wall settings that would disable the people who have “liked” your page to interact. Therefore, Facebook has decided to amplify their filtering by auto spam filtering:

a. low quality content
b. content that solicits spam

This criterion is resolute by Facebook, page owners and admins that have marked a post as spam.

What happens if something is marked as spam but isn’t?

You will still be able to unmark something that you request is not spam and it can be added back to your pages’ wall.

Here are the step’s to unmark spam.

1. Situate your cursor over the post you wish to unmark as Spam
2. Click on the X that appears in the upper right corner of the post
3. Click on the “Unmark as spam” option

This new Facebook feature will assist you in dominating your social media authority and resist the corruption of your reputation.

Part II of “A Quick Lesson in Improving your Facebook Pages: Marketing your Brand Part II” will be available in the coming days to support you in improving your success while using Facebook Pages.

***


Soshable | Social Media Blog

So the conversation in tech media of late is that Facebook is set to become a bigger cash cow than Google.

Why?

People spend more time on Facebook. Facebook has users locked-in (kinda). Facebook “owns” the social map. Facebook is popular. Facebook is everywhere. Facebook is big.

Uh-huh.

Facebook may be all those things, but when it comes to translating “viewers” into revenue, Google currently wins hands down.

Google wins because Google’s advertising is closely aligned with the users primary activity, which is to seek topics and click links. The primary activity of a user on Facebook is to socialize. Translating this activity to a commercial imperative, in a way advertisers find profitable, is the challenge Facebook faces.

The primary user activity on Facebook isn’t yet as conducive to effective advertising as the topic-matching system used by Google. This shows up in the revenue data.

Google’s revenue, with supposedly fewer users than Facebook, is .531 billion – and rising. Facebook, with more users, who reportedly spend more time on the site, has estimated revenues around b. Admittedly a bit of an apples-and-oranges comparison, but useful to get the two entities in perspective. Facebook is nowhere near Google in terms of advertiser revenue.

In short, being popular doesn’t necessarily translate into revenue, or marketing value. Ask any popular blogger who is blogging on a non-commercial topic. It can be difficult to convert some audiences, and some activities, into revenue and advertiser value.

As a commenter, Chris Norstrom, on the TechCrunch page I linked to above pointed out:

500 Millions users does not mean those users want to accomplish EVERYTHING on your site. Facebook already tried their own version of “yahoo.Answers” and it failed. People come to facebook to lol with friends and waste time, nothing more. Not to check inboxes, not to ask questions, not to participate in groups, not to rate stores or check into places, not to send or receive money, not to edit documents.

Is he right, do you think?

Like Button Replacing The Link

Some commentators have suggested that the “like” button on Facebook will replace the link

Enter the Like button, the social solution to search, and the replacement of the link as a voting mechanism. The people as a whole are more effective at determining what content is relevant and most of those people are unfortunately not effective at creating links

A “thumbs up” system doesn’t say much. It may help people find out what is most popular amongst the heard on any given day, but as anyone can see from Digg, exploding pancakes doesn’t mean much, popular as the topic may be. I suspect Facebook users will use the Like button even less when they come to realise it’s a form of permission marketing.

Google, on the other hand, is oriented around topical queries. Relevance is decided by alorithms that measure over a hundred different factors. It’s fair to say that if a simple “Like” button worked as a means to determine relevance, Google would have implemented it years ago. They pretty much have one, but who really uses it?

In short, user voting is fraught with problems. It won’t replace sophisticated algorithms. The link, the basis of the web, isn’t going away.

Fit The Message To The Medium

Which, in a rather long-winded way, brings me around to my point.

The Google vs Facebook contest doesn’t really matter as far as marketing is concerned. Both environments are valuable to marketers. Both need to be approached in different ways.

As we discussed in Google Keyword Research Tool: Not Popular, search is suited to concepts and services of which the searcher is already aware. Facebook is better suited to distraction media, viral campaigns, and marketing targeted at specific demographic groups.

Facebook may be useful at introducing people to new concepts – especially if those concepts fit into an existing social activity, as defined by members of a specific demographic i.e. the group “Porsche Owners Club” may be interested in new Porsche merchandise, whether they’re actively seeking it or not.

Keep in mind the core function of Facebook. The Facebook user isn’t likely to be actively hunting for something. They are killing time, or socializing. As a result, Facebook is less suited to direct sales, as it is difficult to determine which phase the buyer is at in the sales funnel. Facebook is more suited to brand building and awareness campaigns. It is suited to relationship building. Adjust your marketing approach accordingly.

For further reading on the specifics of Facebook marketing, SEOMoz offers a great overview of marketing approaches on Facebook.

SEO Book.com – Learn. Rank. Dominate.

The most anticipated movie of the year has finally arrived in Theatres today and it will be no surprise if it makes millions and becomes #1 in the box office. It will only mirror its plot line real life story of the #1 of social networks, Facebook.

“The Social Network” may or may not reveal the truth about Zuckerberg and how he turned himself into a billionaire, but that will not stop us from going and seeing this movie. It supposedly will have more drama in its written word than action in this film – a bit of a change from today’s movies, we look for buildings to crumble, guns to fire and cars to explode, apparently the only explosions here will occur in its dialogue  – sounds refreshing, almost like a status update.

Prior to watching “The Social Network” movie, here are some interesting facts to get you into the social experience of Facebook:

Although Zuckerberg is a billionaire, he still rents a house with his girlfriend.

The actor, Jesse Eisenberg who played Mark Zuckerberg in “The Social Network” movie has a cousin who works for Facebook.

The average age of a Facebook employee is 31.

The co-founder of the music sharing site, Napster, Sean Parker, was an informal adviser to the creators of “The Facebook” in 2004. He was the one who also advised to drop “The” and just go with calling it Facebook. He was forced to leave Facebook after he was arrested for cocaine possession.

There are approximately 900 Facebook employees.

Facebook’s Engineer, Chris Putnam was hired in 2006 after he hacked into Facebook and changed all the profiles to look like MySpace. He is also an Easter egg (an unofficial piece of fun code) as an emoticon in Facebook Chat with the code being – :putnam (the colon symbol and his last name), once entered Putnam’s face will appear.

Zuckerberg is anti-social, ironic huh?

In its first hour, “The Facebook” had 22,000 hits.

Steve Chen worked at Facebook for only a few weeks in his early days prior to creating YouTube.

Zuckerberg has binders filled with ideas. He writes them all down.

Well over 100 billion images are added to Facebook in a one week period.

21% of us check Facebook in the middle of the night.

The people who sued Zuckerberg are twins.

23 hours a month are used on Facebook.

Zuckerberg had a Star Wars themed Bar Mitzvah.

The sport Zuckerberg played in highschool was – fencing.

Zuckerberg was 20 when Facebook was created.

Movie and Facebook fanatics unite and immerse yourselves in what is being called “The Movie of the Year” – Let’s wait until Monday to hear the estimated worth and worthy of this Oscar buzzed film. More importantly, let’s wait to see just how many of our friends will clutter our Facebook newsfeeds with their thoughts on this movie.

Find out more about the “The Social Network” movie

Use other Facebook emoticons

Do you think Facebook has changed the way we communicate for the better?


Soshable | Social Media Blog

The most anticipated movie of the year has finally arrived in Theatres today and it will be no surprise if it makes millions and becomes #1 in the box office. It will only mirror its plot line real life story of the #1 of social networks, Facebook.

“The Social Network” may or may not reveal the truth about Zuckerberg and how he turned himself into a billionaire, but that will not stop us from going and seeing this movie. It supposedly will have more drama in its written word than action in this film – a bit of a change from today’s movies, we look for buildings to crumble, guns to fire and cars to explode, apparently the only explosions here will occur in its dialogue  – sounds refreshing, almost like a status update.

Prior to watching “The Social Network” movie, here are some interesting facts to get you into the social experience of Facebook:

Although Zuckerberg is a billionaire, he still rents a house with his girlfriend.

The actor, Jesse Eisenberg who played Mark Zuckerberg in “The Social Network” movie has a cousin who works for Facebook.

The average age of a Facebook employee is 31.

The co-founder of the music sharing site, Napster, Sean Parker, was an informal adviser to the creators of “The Facebook” in 2004. He was the one who also advised to drop “The” and just go with calling it Facebook. He was forced to leave Facebook after he was arrested for cocaine possession.

There are approximately 900 Facebook employees.

Facebook’s Engineer, Chris Putnam was hired in 2006 after he hacked into Facebook and changed all the profiles to look like MySpace. He is also an Easter egg (an unofficial piece of fun code) as an emoticon in Facebook Chat with the code being – :putnam (the colon symbol and his last name), once entered Putnam’s face will appear.

Zuckerberg is anti-social, ironic huh?

In its first hour, “The Facebook” had 22,000 hits.

Steve Chen worked at Facebook for only a few weeks in his early days prior to creating YouTube.

Zuckerberg has binders filled with ideas. He writes them all down.

Well over 100 billion images are added to Facebook in a one week period.

21% of us check Facebook in the middle of the night.

The people who sued Zuckerberg are twins.

23 hours a month are used on Facebook.

Zuckerberg had a Star Wars themed Bar Mitzvah.

The sport Zuckerberg played in highschool was – fencing.

Zuckerberg was 20 when Facebook was created.

Movie and Facebook fanatics unite and immerse yourselves in what is being called “The Movie of the Year” – Let’s wait until Monday to hear the estimated worth and worthy of this Oscar buzzed film. More importantly, let’s wait to see just how many of our friends will clutter our Facebook newsfeeds with their thoughts on this movie.

Find out more about the “The Social Network” movie

Use other Facebook emoticons

Do you think Facebook has changed the way we communicate for the better?


Soshable | Social Media Blog

The most anticipated movie of the year has finally arrived in Theatres today and it will be no surprise if it makes millions and becomes #1 in the box office. It will only mirror its plot line real life story of the #1 of social networks, Facebook.

“The Social Network” may or may not reveal the truth about Zuckerberg and how he turned himself into a billionaire, but that will not stop us from going and seeing this movie. It supposedly will have more drama in its written word than action in this film – a bit of a change from today’s movies, we look for buildings to crumble, guns to fire and cars to explode, apparently the only explosions here will occur in its dialogue  – sounds refreshing, almost like a status update.

Prior to watching “The Social Network” movie, here are some interesting facts to get you into the social experience of Facebook:

Although Zuckerberg is a billionaire, he still rents a house with his girlfriend.

 

The actor, Jesse Eisenberg who played Mark Zuckerberg in “The Social Network” movie has a cousin who works for Facebook.

 

The average age of a Facebook employee is 31.

The co-founder of the music sharing site, Napster, Sean Parker, was an informal adviser to the creators of “The Facebook” in 2004. He was the one who also advised to drop “The” and just go with calling it Facebook. He was forced to leave Facebook after he was arrested for cocaine possession.

There are approximately 900 Facebook employees.

Facebook’s Engineer, Chris Putnam was hired in 2006 after he hacked into Facebook and changed all the profiles to look like MySpace. He is also an Easter egg (an unofficial piece of fun code) as an emoticon in Facebook Chat with the code being – :putnam (the colon symbol and his last name), once entered Putnam’s face will appear.

Zuckerberg is anti-social, ironic huh?

In its first hour, “The Facebook” had 22,000 hits.

Steve Chen worked at Facebook for only a few weeks in his early days prior to creating YouTube.

Zuckerberg has binders filled with ideas. He writes them all down.

Well over 100 billion images are added to Facebook in a one week period.

21% of us check Facebook in the middle of the night.

The people who sued Zuckerberg are twins.

23 hours a month are used on Facebook.

Zuckerberg had a Star Wars themed Bar Mitzvah.

The sport Zuckerberg played in highschool was – fencing.

Zuckerberg was 20 when Facebook was created.

 

Movie and Facebook fanatics unite and immerse yourselves in what is being called “The Movie of the Year” – Let’s wait until Monday to hear the estimated worth and worthy of this Oscar buzzed film. More importantly, let’s wait to see just how many of our friends will clutter our Facebook newsfeeds with their thoughts on this movie.

 

Find out more about the “The Social Network” movie

Use other Facebook emoticons

 

Do you think Facebook has changed the way we communicate for the better?

 

 


Soshable | Social Media Blog

The most anticipated movie of the year has finally arrived in Theatres today and it will be no surprise if it makes millions and becomes #1 in the box office. It will only mirror its plot line real life story of the #1 of social networks, Facebook.

“The Social Network” may or may not reveal the truth about Zuckerberg and how he turned himself into a billionaire, but that will not stop us from going and seeing this movie. It supposedly will have more drama in its written word than action in this film – a bit of a change from today’s movies, we look for buildings to crumble, guns to fire and cars to explode, apparently the only explosions here will occur in its dialogue  – sounds refreshing, almost like a status update.

Prior to watching “The Social Network” movie, here are some interesting facts to get you into the social experience of Facebook:

Although Zuckerberg is a billionaire, he still rents a house with his girlfriend.

 

The actor, Jesse Eisenberg who played Mark Zuckerberg in “The Social Network” movie has a cousin who works for Facebook.

 

The average age of a Facebook employee is 31.

The co-founder of the music sharing site, Napster, Sean Parker, was an informal adviser to the creators of “The Facebook” in 2004. He was the one who also advised to drop “The” and just go with calling it Facebook. He was forced to leave Facebook after he was arrested for cocaine possession.

There are approximately 900 Facebook employees.

Facebook’s Engineer, Chris Putnam was hired in 2006 after he hacked into Facebook and changed all the profiles to look like MySpace. He is also an Easter egg (an unofficial piece of fun code) as an emoticon in Facebook Chat with the code being – :putnam (the colon symbol and his last name), once entered Putnam’s face will appear.

Zuckerberg is anti-social, ironic huh?

In its first hour, “The Facebook” had 22,000 hits.

Steve Chen worked at Facebook for only a few weeks in his early days prior to creating YouTube.

Zuckerberg has binders filled with ideas. He writes them all down.

Well over 100 billion images are added to Facebook in a one week period.

21% of us check Facebook in the middle of the night.

The people who sued Zuckerberg are twins.

23 hours a month are used on Facebook.

Zuckerberg had a Star Wars themed Bar Mitzvah.

The sport Zuckerberg played in highschool was – fencing.

Zuckerberg was 20 when Facebook was created.

 

Movie and Facebook fanatics unite and immerse yourselves in what is being called “The Movie of the Year” – Let’s wait until Monday to hear the estimated worth and worthy of this Oscar buzzed film. More importantly, let’s wait to see just how many of our friends will clutter our Facebook newsfeeds with their thoughts on this movie.

 

Find out more about the “The Social Network” movie

Use other Facebook emoticons

 

Do you think Facebook has changed the way we communicate for the better?

 

 


Soshable | Social Media Blog

At first it will be tedious and mundane to add people to lists you have made friends with on Facebook; however, it will be worth your wild going forward with all that you do on Facebook. You can create lists such as; “people I work with”, “online friends” or “friends and family”. These lists can become a great networking tool and help you target the exact people you want to share various content, events, or to even have a peek at what their up to without having to sort through your uncategorized newsfeed.

Here’s how you can create your Facebook Lists Today:

1. Once logged into Facebook you will want to go to the top left where it shows the shadow of a person (where it shows people who want to be friends with you) and click on it. A drop down will appear and you will want to click on the link “Find Your Friends”.

2. After clicking on “Find Your Friends” a new page will appear with a button close to the right-hand side that reads, “Create a list”.

3. Click the button “Create a List” and a popup of all of your friends and pages that you have liked will appear. At the top you can name your list and then click on the faces of your friends that you would like to add to the list – you are able to add the same people to a variety of lists if you choose. – When you have added the people to fit the list, click on the button “create list”.

4. Now that your Facebook lists have been created go to the left column on your newsfeed and click on “friends” to see the list of your lists. When you click on the name of your chosen list – the people you added to the list will be seen in your newsfeed. P.S. You can create Facebook Lists for your pages that you own or are admin to as well.

Facebook Lists can serve a great purpose when you want to see what is happening with your friends and family. It’s an easy way to target events, and will save you tons of time from clicking friends one by one. Make your Facebook lists today and take control over who you want to see in your newsfeed, when you want to.


Soshable | Social Media Blog