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The implosion of Digg is happening. It is an unstoppable conclusion to events that have been in motion since last week and will continue until the full implosion event similar to to the final shrinking of the universe.

Then, today, it changed. Digg’s front page algorithm started resembling the old promotion algorithm. Familiar sources absent from the Digg front page for a week came back.

Everything went better than expected.

As promised, time-stamps have returned to stories, including how long a story has been in Top News and when a story was actually submitter.

The axles seem to be breaking less and less.

Users are almost frolicking, submitting content to Digg rather than Reddit, Mixx, and anywhere else that would have them.

Today, things almost seem normal for Digg.

We’ll monitor the situation. There’s still a certain level of trepidation. Could it be real? Only time will tell.

Soshable | Social Media Blog

A new CEO. Kevin Rose making promises of upcoming changes. A brand new ox-related error page. Things are looking up for Digg.

Then again, they couldn’t look any worse than they have been for the last few days.

Several things have happened today.

While all of this may be humorous and somewhat sad, the first quote by the new Digg CEO is possibly telling as it’s the first time anyone at Digg acknowledged “content curation” as a need at Digg.

“The launch of version 4 was a big moment for Digg and I believe in the potential of this new platform. There is so much innovation yet to come — being the best in the world at curating news means solving the information overload we all experience every day. The Digg team has already made great strides in this direction and there is much more ahead. I’m excited to join such a talented team and such a vibrant Digg community.”

Is this double-speak for “our publisher-driven algorithm is going to be force-fed to you as the content curator,” or is he really listening to MrBabyMan’s plea?

Only time will tell.

Soshable | Social Media Blog

After getting 20 stories to the front page of Digg through their publisher’s account (often with less than 30 Diggs prior to promotion), Mashable finally seems to have struck out. There’s a story that has nearly 200 Diggs at the 11 hour mark. Does this mean that Digg is finally being fair with its algorithm, or is there a certain level of mysterious timing with this particular story not hitting:

Wait, NOW you’re going to make Mashable get more than 20 Diggs before hitting the front page? Come on, Digg. The only thing you have going for you right now is consistency.

C:UsersJD RuckerPicturesBlog PicsMashable_Didn’t_Hit.png

Soshable | Social Media Blog

6 publishers and 1 “celebrity” have controlled the Digg Top News section for the past 3 days. This story over at Media Caffeine called Digg: The Broken Covenant (aka Selling Out to “The Man”) gives a clear indication that the shortcomings of Digg v4 go well beyond the bugs, beyond the fake positive press, and beyond the end of content curation.

It’s uglier than we thought.

Soshable | Social Media Blog

In lieu of getting into a debate about political analogies, I will make one clear statement: Digg has never been a true democracy and the new Digg does not change this.

What “The New Digg” does do is redistribute the power that is currently in the hands of hundreds of users and a couple dozen websites and divides that power to more websites and much, much fewer users.

“But wait! I thought the new Digg would make it to where everyone’s Digg is counted equally? I thought every user will have the power that was unlawfully taken from them by power users.”

On the contrary, the new Digg will make many current “power users” impotent while opening the doors for 2 new breeds of power users. I will detail them below by breaking them into the 3 branches of Digg government.

The Publishers Branch

Bigger is better in the new Digg. The old days of “build a website, put up viral content, find a Digg power user, and profit” are gone (for the most part). CNN, NYTimes, Mashable, HuffingtonPost — the giant news sources and blogs that currently do so well on Digg already will be exponentially empowered based upon sheer size and natural following.

The Old Power Users Branch

To the dismay of many, the old-school power users will retain much of the same power they had before, again based upon a carryover of following. Those who follow MrBabyMan today will still be following him when the new Digg rolls out. Rather than following his submissions, they will be presented with his Diggs. This is a key shift in that the power users will (should) no longer be digging 200 stories a day and submitting 1-3. Instead, they will (should) be Digging only the stories that they want their followers to see.

Their submissions will still be necessary for many sites, but it’s in how they curate their Diggs that the real juice pops in. Rather than have a ton of power over 1-3 stories, they will have a good amount of power over a couple dozen stories. They are the old-school tastemakers.

The New Digg Power Users Branch

When Twitter was an infant, the biggest users were names that most had never heard of before. It wasn’t until it attained mainstream attention that the celebrities and websites started taking over and shooting past the early adopters. The same will happen on Digg.

Tony Hawk. Leo Laporte. Pete Cashmore. These people will not only have power through their own content, but will now be able to guide content from others’ sites to be viewed by their followers. It’s a strange thing, but if Pete Cashmore Diggs a Techcrunch story, it will have exponentially more impact than it does today.

Who Gets Hurt?

  1. Large websites who don’t do it right: if you are a large publisher and haven’t developed a Digg plan, you really should soon.
  2. Small websites who don’t do it right: just because you’re not CNN doesn’t mean you’ll be left out in the cold.
  3. Current Power Users who don’t get it: if you are still Digging 200+ stories a day when the new Digg rolls out, you won’t maintain much of a following for long.
  4. Digg.com: in the long run, Digg is going to look back at this and think it was either the absolute best or absolute worst thing they’ve ever done. There is no in-between.

One thing and one thing only is certain about the new Digg: many will hate it and many will love it, but the company must go “all in” for them to make it through to 2011 and beyond. I’m very impressed with the guts they’ve demonstrated if nothing else. WTG Digg!

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Read more about the New Digg on this blog.

Soshable | Social Media Blog

Social news site Digg was just “having a little fun” when they decided to put Mario in many of their Diggbar links.

Nintendo disagreed and sent a cease and desist letter to Digg asking them to remove their trademarked character from use on their site.

The letter below, leaked to us by a trusted source, indicates that Nintendo is concerned about “the marketing or sale of your products & services.” Other than generating traffic for the purpose of increase advertising revenue and the sale of Digg “swag”, Digg does not actually sell a product.

This story is developing. We will update as more information is made available

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Read more on this social media blog.

Soshable | Social Media Blog