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Posted by randfish

It’s that wonderful time of the month again! Linkscape, SEOmoz’s web index powering our mozbar, API, Open Site Explorer, the classic Linkscape tool and many features in Labs and elsewhere pushed out new data (over the weekend) from a web crawl that ended earlier this month. There’s lots of fresh info to explore on your sites, including new links and metrics, but I wanted to show off some spiffy new features, too.

First up, by popular request, we’ve got a calendar of Linkscape updates available on the API Wiki:

Linkscape Calendar

This should be updated regularly with ETAs for new Linkscape updates and as promised, we’re sticking to our schedule of new data every 4 weeks.

Next is a picture of how the web looked in our latest crawl. For those of you who, like me, geek out on data about the web, this stuff is pretty cool:

Pie Chart of Linkscape's July Crawl

I also grabbed some information about the use of internal vs. external links and usage of nofollows & rel=canonical tags:

  • Percent of Pages with Rel=Canonical: 4.63%
  • Percent of Links that are External vs. Internal: 15.2% External vs. 84.8% Internal
  • Percent of Links that use Rel=Nofollow: 2.08%
  • Percent of Internal Links w/ Rel=Nofollow: 1.44%
  • Percent of External Links w/ Rel=Nofollow: 5.67%

Last, but certainly not least, we’ve got some great new calls in the API to request data. You can see a visualization of just a few of these below:

Interesting Linkscape Counts via the SEOmoz API

In speaking to lots of users of our Linkscape data, I hear the following requests, all of which are on our roadmap:

  • Historical data – show the links I’ve gained/lost since the last index
  • Historical data – show my link counts and metrics from the last 6-12 months of index updates (this is challenging, as what we crawl changes month to month, but we believe we’ve got a workable solution coming by Q4)
  • IP Address / Origin Country – show the country and IP address of the link source
  • Fresher & Faster Updates – this should be arriving by Q3 of this year, as we move to a more recursive model with fresh data updating possibly as quickly as every 1-2 weeks, while the larger, less-change prone portion of the index updates only 1X per month or two
  • Deeper Crawls on Large Domains – also on its way for Q3
  • Text Surrounding the Anchor – another project in the works; we’re first testing to see if it has correlation/impact on rankings (this should be exciting research)

If you have a feature or request that’s not listed, please let us know! We want to make sure you’re getting all the link information you need with the highest possible freshness and quality.

A big thanks to Kate, Chas & Phil from SEOmoz’s engineering team, who put effort into this month’s update.

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SEOmoz Daily SEO Blog

Posted by jennita

Yabba Dabba Doooo! Ok, I have no idea what the Flintstones has to do with SEO training, but the point is… I’m excited. It’s that time of year again when we open up registration for the PRO Training Series: Tips, Tricks and Tactics. See! Now do you get why I’m so giddy? As with every year, we have a killer lineup of speakers including Tim Ash, Dan Zarella, Laura Lippay, Wil Reynolds, Marshall Simmonds, Will Critchlow. Plus we’ve brought back the highly acclaimed "Ice Cream Break" – you wouldn’t want to miss that.


Rand and Dharmesh Shah having an ice cream treat.

Here’s the deal, last year we sold out quickly and, sadly, had to actually turn away a lot of requests. With a limit of only 310 attendees, the networking alone is going to be amazing. But that also means tickets will go quickly. The sooner you register, the better your chances of learning from top-notch speakers and networking with a unique group of advanced SEOs (Oh… and you get to hang out with JLo. heh.)

So, let’s just jump right into the details… or you can just go register. :D

Details!

Where: Westin Hotel, Seattle (This is where we had it last year as well, and it rocked!)

When: August 30 – 31, Plus an optional ½ day tools training on September 1 (65 person limit)

Price: 49 for general attendees
           9 for PRO Members (that’s 0 off the regular price!)
           Plus 5 for the optional tools training

Register Today

Speakers!

Remember that killer lineup I mentioned above, well here’s the full list. As you can see the speakers cover a huge spectrum of knowledge an expertise. Plus don’t forget, the tickets are limited, so it’s a lot easier to get one-on-one time with them in this setting.

The Goods!

Check out the agenda for the full two days. We’re covering topics ranging from the Science of Twitter & Google’s Algorithm to Conversion Rate Optimization and Reverse Engineering your Competitors’ Rankings. 

Agenda – Day 1

  • 9:00am – 9:45am
    It’s a Mad, Mad, Mad, Mad SERP
    Speaker: Rand Fishkin

  • 9:45am – 10:30am
    How to Win Rankings in Competitive Local/Maps Results
    Speaker: David Mihm

  • 10:30am – 10:45am: Morning Break

  • 10:45am – 11:45am
    The Science of Twitter Success
    Speaker: Dan Zarrella

  • 11:45am – 12:30pm
    Presentation Off: How to Pitch SEO
    Speaker: Will Critchlow vs. Rand Fishkin

  • 12:30pm – 1:30pm: Lunch

  • 1:30pm – 2:00pm
    Earning Direct ROI on Social Media
    Speaker: Jen Lopez

  • 2:00pm – 2:45pm
    Site Architecture + Technical Best Practices for Big Site SEO
    Speaker: Marshall Simmonds

  • 2:45pm – 3:00pm: Afternoon Break

  • 3:00pm – 4:00pm
    The Science of Google’s Algorithm
    Speaker: Ben Hendrickson + Rand Fishkin

  • 4:00pm – 4:30pm
    Constructing Effective SEO Audits
    Speaker: Lindsay Wassell

  • 4:30pm – 5:30pm
    No More Secrets: SEO Veterans Spill the Goods on Tactics that Work
    Speakers: Ian Lurie, Will Critchlow, Tom Critchlow, Laura Lippay, Wil Reynolds, Marshall Simmonds (moderated by Rand Fishkin)

Agenda – Day 2

  • 9:00am – 9:45am
    10 Sites the Earned Amazing Links: How they Did It & What we Can Learn
    Speaker: Rand Fishkin

  • 9:45am – 10:30am
    Reverse Engineering Your Competitors’ Rankings
    Speaker: Wil Reynolds

  • 10:30am – 10:45am: Morning Break

  • 10:45am – 11:30am
    Manual Link Building: That’s Right; It Still Works
    Speaker: Rob Ousbey

     
  • 11:50am – 12:10pm
    Top 10 Tips for Blogging
    Speaker: Ian Lurie

  • 12:10pm – 12:30pm
    Top 10 Tips for Paid Search Optimization
    Speaker: Joanna Lord

  • 12:30pm – 1:15pm: Lunch

  • 1:15pm – 2:00pm
    Designing Your SEO Strategy
    Speaker: Laura Lippay

  • 2:00pm – 2:45pm
    Advanced Keyword Selection + Targeting
    Speaker: Tom Critchlow

  • 2:45pm – 3:30pm
    Analytics & Tracking
    Speaker: Joanna Lord

  • 3:30pm – 3:45pm: Ice Cream Break

  • 3:45pm – 4:30pm
    How to Make SEO Data Reporting Sexy
    Speaker: Will Critchlow

  • 4:30pm – 5:30pm
    Conversion Rate Optimization
    Speaker: Tim Ash
 

 

Networking!

If you don’t believe me about the amazing networking that happens at the seminar, read How to Network at an SEOmoz Seminar After-Party from audiore. She wrote this after the seminar last year, and it’s a great guide to networking. Plus, where else can you geek out at the computer at a party? (see below)


A group geeking out at the after party

DVDs

If you can’t attend the seminar, or even if you do and just want to relive it forever, you’ll be able to purchase the training on DVD. We’ll have more information about that coming soon. :)

London Seminar – October 25-26

Don’t worry! If you’re wondering about the London Seminar, sign up below to get on the email list to learn more as soon as details are announced.


 

What Past Attendees Have Said

Here are a couple great posts from attendees last year, which were submitted to YOUmoz. Go Community!

10 Valuable, Actionable, Take-Aways From the SEOmoz Pro from Whitespark YOUmoz Immersion at the SEOmoz Day Spa from erikellsworth

Register Today

 

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SEOmoz Daily SEO Blog
Post image for Thanks to This Month’s Sponsors June 2010

I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here.

Text Link Ads – New customers can get 0 in free text links.

CrazyEgg.com – Supplement your analytics with action information from click tracking heat maps.

BOTW.org – Get a premier listing in the internet’s oldest directory.

Ezilon.com Regional Directory – Check to see if your website is listed!

SEO Automatic Plugin – Get custom white labeled SEO reports within minutes saving you time and money, see SEO Automatic Review.

Interested in seeing your message here? There are banner and RSS advertising options available find out more information. Be sure to check out our new Sponsored post option.

Here’s a list of some other programs and products I reccomend

Thesis Theme for WordPress – Hands down the best theme on the market right now, read my Thesis Theme for WordPress Review.

Scribe SEO – Improve your blog posts with this easy to use built in tool, read my Scribe SEO Review.

KnowEm – Protect your brand, product or company name with a continually growing list of social media sites, read an Interview with Michael Streko.

TigerTech – Great Web Hosting service at a great price, read my Tiger Tech Review.
Creative Commons License photo credit: tropicaLiving

This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis WordPress Theme review.

Thanks to This Month’s Sponsors June 2010


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Advertisers:

  1. Text Link Ads – New customers can get 0 in free text links.
  2. CrazyEgg.com – Supplement your analytics with action information from click tracking heat maps.
  3. BOTW.org – Get a premier listing in the internet’s oldest directory.
  4. Ezilon.com Regional Directory – Check to see if your website is listed!
  5. Page1Hosting – Class C IP Hosting starting at .99.
  6. Directory Journal – List your website in our growing web directory today.
  7. Need an SEO Audit for your website, look at my SEO Consulting Services
  8. KnowEm – Protect your brand, product or company name with a continually growing list of social media sites.
  9. Scribe SEO Review find out how to better optimize your wordpress posts.
  10. TigerTech – Great Web Hosting service at a great price.

Michael Gray – Graywolf’s SEO Blog
I’m sure you’ve seen your fair share of social media predictions for 2010 by now. And while my posting is a little late, I hope I’m note treading too fine a line by waiting until 2010 hits before I make my predictions.

Before I get into what I think will be worth watching this year, let’s see how well I fared with the results from the predictions I made for 2009. Those included:

  1. Twitter will continue to achieve legitimacy. Check. There’s no question that Twitter became mainstream in 2009. I won’t rehash all of the examples, but suffice it to say that when your local news outlets are suggesting you follow them on Twitter, it’s mainstream.
  2. Online video will come into its own. Check. YouTube has started to show some signs of revenue generation, and Hulu was advertised during the Super Bowl. Video became more and more important in 2009.
  3. Customers insist on custoMEr service. Check. More interaction on Facebook pages, Twitter, Get Satisfaction and similar sites has customers looking for solutions wherever they can find it, not just via 800 numbers.

Okay, so where does that leave us for 2010? What new trends or changes from last year can we expect?

There’s Power in (Smaller) Numbers

Although this new technology has allowed us to connect more quickly and more transparently across the globe, the collective cacophony is simply too much. It’s impossible to actively see what all of your followers are saying on Twitter after you’ve topped 300 or so.
In 2010, I believe we’ll begin to see a contraction of networked relationships. We saw a forced version of this last year with Burger King’s Whopper Sacrifice, but the proliferation of “friends” on various platforms will have people rethinking the true reason they’re involved in these places to begin with. So as users reassess who and why they’re connecting, what will hold the most interest for them?
People still trust people like themselves; but the ones they know best are the ones they’re most likely to trust. Therefore, it will be the people in their close networks – particularly from a geographic perspective – that will remain the closest. Brands will also realize that they can’t be all things to all people, and will focus on those influencers who are the best fit for them.
Note I didn’t say “those influencers with the most followers or the highest readership.” Long ago, I noted the difference between the theories of Malcolm Gladwell and Duncan Watts, the latter of whom notes that it’s the network, not the individual influencer, that makes a difference in how ideas are spread. Expect to see a focus on fewer and stronger relationships in our own networks and in influencer/media relations.

All Social Media is Local
This next trend is one that is relative to the above. The former Speaker of the House Tip O’Neill once famously said “All politics is local,” meaning that ultimately, people care most about what’s going on in communities around them. Social media is no different.

When you follow the recent rise of location-based services like Foursquare or Tripit, it’s clear that people want to connect with others by location, as well as share experiences and seek recommendations by those who are well informed. And whether that means connecting in the communities in which they live or those to which they travel, people will begin to use more of these kinds of services. As an adjunct to location-based social networks, expect location-based search to blossom as well.

Related: see Matt Singley’s post on Why Foursquare is the next Social Network.

Silent E
If you’re of a certain generation in America, you may recall The Adventures of Letterman, a varsity-sweater wearing superhero who rescued victims of alphabet assault-and-battery by the Spellbinder. As Letterman appeared, the voice-over noted that he was “Stronger that a silent E…”

In this case, the E is for email. Yes, email, that seemingly forgotten poor stepchild of social media, that gateway to the online space, that workhorse of digital media. Email is alive and well and living in everyone’s inbox. According to ShareThis, 46% of people share content by email – larger than any other social platform. And StrongMail’s Social Influence Benchmark Report shows nearly 37% share by email, with 21% sharing by embedded badges.

When you add to this the fact that many in the mainstream still don’t know what an RSS feed is or how to use an RSS reader (or that they simply don’t use one), it’s clear that email subscriptions still rule the roost. Not to mention that email is ubiquitous. It’s just generally accepted that everyone has an email address. Despite the hype of social media and social networks as the latest way to connect, every single platform has a common denominator: you need an email address to register.

Expect to see a renewed effort on email marketing, with a nod toward integrating with social media applications and campaigns. With a good content strategy, email is simply the vehicle best suited to share the content.

Related: Users Still Sharing by E-Mail (eMarketer)

Other Trends
While I won’t go into as much detail in these, keep your eyes on the mobile space, on fuller integration of PR and marketing, and more focus on quality content in 2010. Overall, the space will begin to show some signs of maturation, and will begin a future trend of being integrated as a part of day-to-day business in many organizations.

Oh, last year I also predicted that social media gurus would continue to self-promote. I see no need to change that this year. ;-)
How about you – any predictions or trends that you’d care to share? Drop a comment in below.

You might want to check out these related posts as well:
Brian Solis says that Mobile is the Next Frontier for Brand Engagement.
Pete Cashmore predicts 10 Web trends to watch in 2010.

eMarketer Weighs in on 2010 Trends and compiles a 2010 Roundup of Predictions
Chris Brogan looks notes that 2010 Will See Consolidations and Fold-ups
Forrester predicts 2010: The Year Marketing Dies
Read Write Web tell us about 10 Ways Social Media Will Change in 2010
MediaPost says that 2010 Is the Year Social Media Gets Serious

Photo credit: Stefan

The Social Media Marketing Blog

The Society of Digital Agencies – a group that serves as a worldwide voice of digital marketing professionals with a mission to advance the industry through best practices, education, and advocacy – recently sent me the results of a large survey they conducted. SoDA solicited feedback from over 1,000 digital marketing executives from agency and client-side worldwide and captured some solid insights worth sharing here.

There is no question that digital marketing continues its upward trend. Certainly, when a company like Ford – from the historically lethargic automotive industry – spends 25% of our marketing budget on digital and social media, you know there’s a significant movement afoot. And across all industries in 2009, budgets were impacted by the economy, forcing marketers to be more ruthless about seeking efficient results. It should be no surprise to anyone that the rise of digital is a sure thing.

The 2010 Digital Marketing Outlook contains some 70 pages of particularly poignant facts for the U.S. and abroad (Russia, South America and Mexico), emerging trends, changing platforms, social media and more. Here are some key takeaways worth calling out:

Online Marketing Spending
  • In 2010, two-thirds expect to spend the same or more than in 2009.
  • Approximately 70% plan to increase (1-30%) or significantly increase (30%+) their unpaid/earned/proprietary media.
  • The top priorities in 2010 will be social networks/applications and digital infrastructure.

Emerging Trends

  • Customer experience will be more important than ever.
  • Storytelling will evolve – location will become a key component; the speed at which stories are developed is crucial; and above all, emotional connections matter.
  • The beginning of the end of the banner ad.
  • Branded content syndication will replace some paid media.
  • 40% of opportunity is mobile



Social Media

  • Social is becoming increasingly mobile.
  • Measurement will be more important than ever.
  • Real-time search is inextricably linked to the “statusphere.”
  • Forms of content consumption will continue to be fractured; the nimble marketer will need to be in as many places as possible.



If you’re a regular reader of this blog, I think you’ll recognize a number of the themes mentioned in the report. But there’s also much more – not to mention really smart – stuff in the entire report. Take a look for yourself.

Two Thousand and Ten Digital Marketing Outlook

Photo credit: Will Lion

The Social Media Marketing Blog

Posted by randfish

As some of you likely noticed, Linkscape’s index updated today with fresh data crawled over the past 30 days. Rather than simply provide the usual index update statistics, we thought it would be fun to do some whiteboard diagrams of how we make a Linkscape update happen here at the mozplex. We also felt guilty because our camera ate tonight’s WB Friday (but Scott’s working hard to get it up for tomorrow morning).

Rand Writing on the Whiteboard

Linkscape, like most of the major web indices, starts with a seed set of trusted sites from which we crawl outwards to build our index. Over time, we’ve developed more sophisticated methods around crawl selection, but we’re quite similar to Google, in that we crawl the web primarily in decending order of (in our case) mozRank importance.

Step 1 - We Crawl the Web

For those keeping track, this index’s raw data includes:

  • 41,404,250,804 unique URLs/pages
  • 86,691,236 unique root domains

After crawling, we need build indices on which we can process data, metrics and sort orders for our API to access.

Step 2: We Build an Index

When we started building Linkscape in late 2007, early 2008, we quickly realized that the quantity of data would overwhelm nearly every commercial database on the market. Something massive like Oracle may be able to handle the volume, but at an exorbitant price that a startup like SEOmoz couldn’t bear. Thus, we created some unique, internal systems around flat file storage that enable us to hold data, process it and serve it without the financial and engineering burdens of a full database application.

Our next step, once the index is in place, is to calculate our key metrics as well as tabulate the standard sort orders for the API

Step 3: We Conduct Processing

Algorithms like PageRank (and mozRank) are iterative and require a tremendous amount of processing power to compute. We’re able to do this in the cloud, scaling up our need for number-crunching, mozRank-calculating goodness for about a week out of every month, but we’re pretty convinced that in Google’s early days, this was likely a big barrier (and may even have been a big part of the reason the "GoogleDance" only happened once every 30 days).

After processing, we’re ready to push our data out into the SEOmoz API, where it can power our tools and those of our many partners, friends and community members.

Step 4: Push the Data to the API

The API currently serves more than 2 million requests for data each day (and an average request pulls ~10 metrics/pieces of data about a web page or site). That’s a lot, but our goal is to more than triple that quantity by 2011, at which point we’ll be closer to the request numbers going into a service like Yahoo! Site Explorer.

The SEOmoz API currently powers some very cool stuff:

  • Open Site Explorer – my personal favorite way to get link information
  • The mozBar – the SERPs overlay, analyze page feature and the link metrics displayed directly in the bar all come from the API
  • Classic Linkscape – we’re on our way to transitioning all of the features and functionality in Linkscape over to OSE, but in the meantime, PRO members can get access to many more granular metrics through these reports
  • Dozens of External Applications – things like Carter Cole’s Google Chrome toolbar, several tools from Virante’s suite, Website Grader and lots more (we have an application gallery coming soon)

Each month, we repeat this process, learning big and small lessons along the way. We’ve gotten tremendously more consistent, redundant and error/problem free in 2010 so far, and our next big goal is to dramatically increase the depth of our crawl into those dark crevices of the web as well as ramping up the value and accuracy of our metrics.

We look forward to your feedback around this latest index update and any of the tools powered by Linkscape. Have a great Memorial Day Weekend!

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SEOmoz Daily SEO Blog

Originally Link Diagnosis was a fairly well received free link analysis tool. But since its launch its role in the SEO game may have quietly changed.

While surfing around the SEO space I checked out the iAcquire white paper, which explained that they own LinkDiagnosis. iAcquire, which claims to be a corporate link building tool, apparently states that they use your research to service their clients. See the following image from their report!

John Andrews has warned against using tools for link builders by link builders, and highlights some of the related dangers

Now a well know link building service provider is offering a tool for managing link building. Part of the pitch is that only a professional link builder really knows how to build a good link building tool. I don’t disagree… but I do think the last person I want to share my link building activity data with is a professional link builder.

Just think of how valuable your link building activity data would be to someone in the link building business! That service will aggregate a vast database of places people get links from, people (webmasters) contacted for linking purposes, and perhaps even the costs of links negotiated. Wow… what a great resource for a professional link builder to data mine.

Is iAcquire Text Link Ads 2.0?

After selling Text Link Ads to MediaWhiz, it appears that iAcquire might be TLA 2.0.

Consider the following:

  • It is using anonymous domain name registration and the website doesn’t list any names, which is weird for a site which claims to be founded by an elite group of SEOs experienced in serving big brands (as big brands would probably want to know *who* they are working with)
  • It is recommended by Andy Hagans on his personal site, and Andy generally wouldn’t recommend anything without being paid to do so (after all, right after the link Andy wrote “I don’t plan to actively blog on this site or anything, but I want to use it to link to the existing projects in which I’m invested.”)
  • the angled blue design on ReviewMe & LinkDiagnosis look similar, indicating that perhaps the same designer may have been involved in both projects, or that at a minimum the later was inspired by the former
  • on CrunchBase it states that at least 1 former TLA employee is involved with the project, as referenced in the following image quote

The TextLinkAds brand and website were crushed by Google, and yet many of the people involved with it (who sold it off right before it got penalized) have gravitated to a new brand of link brokering, whilest the old site remains penalized.

How long before Google starts honing in on this segment of the web the same way they honed in on the Text Link Ads network? If you are using a free tool to hunt for linking opportunities and the company that owns the tool is using your labors to hunt for link opportunities as well, are you perhaps wasting some of your time? Are you competing against yourself by handing tons of data over to websites with strong domain authority which only need to replicate a few of the links you get to beat you? Might it make sense to pay a few pennies to use something more trustworthy which won’t harvest the fruits of your labors and use them against you?

Take a second look when looking at a lot of the free stuff online. Something that at first glance seems altruistic might have ulterior motives and hidden costs which only appear later, when a brand new competitor comes out of nowhere! And it is even worse when you are funding them with your market data and ad Dollars.

SEO Book.com – Learn. Rank. Dominate.
Post image for Thanks to This Month’s Sponsors May 2010

I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here.

Text Link Ads – New customers can get 0 in free text links.

CrazyEgg.com – Supplement your analytics with action information from click tracking heat maps.

BOTW.org – Get a premier listing in the internet’s oldest directory.

Ezilon.com Regional Directory – Check to see if your website is listed!

Directory Journal – Get permanent deep links in a search engine friendly directory

Authority Labs A new web based rank checker, learn more in my Interview with Chase Granberry of AuthorityLabs.com

Interested in seeing your message here? There are banner and RSS advertising options available find out more information. Be sure to check out our new Sponsored post option.

Here’s a list of some other programs and products I reccomend

Thesis Theme for WordPress – Hands down the best theme on the market right now, read my Thesis Theme for WordPress Review.

Scribe SEO – Improve your blog posts with this easy to use built in tool, read my Scribe SEO Review.

KnowEm – Protect your brand, product or company name with a continually growing list of social media sites, read an Interview with Michael Streko.

TigerTech – Great Web Hosting service at a great price, read my Tiger Tech Review.
Creative Commons License photo credit: y-its-mom

Advertisement: Find out how to get your bloggers talking about your products ViralConversations.com. #8

This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis WordPress Theme review.

Thanks to This Month’s Sponsors May 2010


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Michael Gray – Graywolf’s SEO Blog