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Post image for Thanks to This Month’s Sponsors Nov 2010

I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here.

Text Link Ads – New customers can get 0 in free text links.

BOTW.org – Get a premier listing in the internet’s oldest directory.

Ezilon.com Regional Directory – Check to see if your website is listed!

Content Customs – Unique and high quality SEO writing services, providing webmasters with hundreds of SEO articles per week

Majestic SEO – To analyze back-links, MajesticSEO’s data offers competitive link intelligence from the largest open link map in the world. The award winning technology gives you more information about back-links than you ever thought possible. Take a test drive now.

Interested in seeing your message here? There are banner and RSS advertising options available find out more information. Be sure to check out our new Sponsored post option.

Here’s a list of some other programs and products I reccomend

Thesis Theme for WordPress – Hands down the best theme on the market right now, read my Thesis Theme for WordPress Review.

Scribe SEO – Improve your blog posts with this easy to use built in tool, read my Scribe SEO Review.

KnowEm – Protect your brand, product or company name with a continually growing list of social media sites, read an Interview with Michael Streko.

TigerTech – Great Web Hosting service at a great price, read my Tiger Tech Review.

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Creative Commons License photo credit: Danila Medvedev

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  2. Thanks to This Month’s Sponsors – March 2010 I’d like to say thanks to the people who sponsored…
  3. Thanks to This Month’s Sponsors April 2010 I’d like to say thanks to the people who sponsored…
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  5. Thanks to This Month’s Sponsors May 2010 I’d like to say thanks to the people who sponsored…

Advertisers:

  1. Text Link Ads – New customers can get 0 in free text links.
  2. BOTW.org – Get a premier listing in the internet’s oldest directory.
  3. Ezilon.com Regional Directory – Check to see if your website is listed!
  4. Directory Journal – List your website in our growing web directory today.
  5. Glass Whiteboards – For a professional durable white board with no ghosting, streaking or marker stains, see my Glass Whiteboard Review
  6. Need an SEO Audit for your website, look at my SEO Consulting Services
  7. KnowEm – Protect your brand, product or company name with a continually growing list of social media sites.
  8. Scribe SEO Review find out how to better optimize your wordpress posts.
  9. TigerTech – Great Web Hosting service at a great price.

This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis WordPress Theme review.

Thanks to This Month’s Sponsors Nov 2010


Michael Gray – Graywolf’s SEO Blog

Posted by jennita

It’s November! Which here at the mozPlex means a few things: It’s sunny and beautiful in Seattle [wait.. uhm what??], we’re all getting ready for Thanksgiving and most importantly… PubCon is next week! As usual we’re sending a big crew down to Vegas to speak, learn, network and of course party.

Both Rand and Joanna will be speaking on several panels, plus you’ll find Jamie, Aaron, Miranda, Adam and Gillian on-hand as well. You’ll know who they are as they’ll be wearing a lovely SEOmoz t-shirt. I really urge you to seek them out and say hi. Really, stalk them… they’ll all enjoy it! ;-)

Oh right… you don’t care about all that now do you? You care about the party info! Ok fine… Here’s the goods:

Happy Hour Details

When: Wednesday, November 10th, 6:00 – 7:30pm

Where: Wynn Hotel in the Alsace 2 room

Who: All PubCon attendees!

Why: We’ll have some cool giveaways [including 3 Kindles!] and free drinks of course. It’s a party for goodness sake, why wouldn’t you come?!

Still not convinced? Check out some of the pictures from last years party (you can see them all here).

Kristy Bolsinger, Kate Morris, Matt Cutts at SEOmoz PubCon party 2009
Kristy Bolsinger, Kate Morris and Matt Cutts

Chris Winfield, Shirly Tan, Brent Csutoras, Dana Lookadoo, Tim Ash
Chris Winfield, Shirley Tan, Brent Csutoras, Dana Lookadoo, Tim Ash

So be sure to head on over to the Wynn right after Matt Cutt’s Super Session on Wednesday evening. We’ll be tweeting reminders and any updates. We look forward to seeing everyone there!

<3 – The mozzers

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SEOmoz Daily SEO Blog

Posted by randfish

Earlier this year we asked the community to take our SEO Industry Survey. We had originally hoped to get at least 3,000 responses and were completely blown away when over 10,000 people ended up taking the survey! Of course, it never hurts to have an iPad as the grand prize, but I’m still very excited about the extent of this report. As a comparison, another excellent survey in our industry earlier this year from eConsultancy and SEMPO generated ~1,500 responses (results are detailed in this SELand article).

Our survey’s goal was to gather information about SEO in 2010 and share it publicly. We asked questions around:

  • Who are the people in the SEO community?
  • How do they learn about SEO and sharpen their skills?
  • How are companies embracing search marketing?
  • Which tools and tactics do people in the industry use to support their SEO and social media efforts?

After some detailed number crunching by our good friend Will Critchlow from Distilled, we’re happy to present to you the results from the data.

Get the 2010 Industry Results Here

Some of the cool things you’ll see include:

  • What percent of SEOs say they buy links, report spam and how many overlap?
  • Salary ranges across countries, experience levels and job descriptions
  • Demographics of SEO – we might need to work on our male/female ratio
  • and lots more – just go read it!

We’ve also created a spiffy infographic to help visualize the survey results:

SEO Industry Survey

 

For those who’d like to delve into the data more deeply, and extract new views on the information from the 10K+ respones, we’ve made the full data dump available in CSV form: download here. We’d love to see any interesting/unique analyses on this information, and we hope it’s useful to those organizations and companies seeking to learn more about the SEO market.

Winners!

We can’t forget to mention the people who won gifts for participating in the survey. The winners were notified back in June and they’ve all received their prizes. Here are the winners:

Grand Prize: 32GB Wi-Fi iPad:
Sam Ilowitz

First Prize: 120min Flip Mino HD Camera with custom SEOmoz artwork:
Jared Reed
Jay Estis
J. Smeekens

Second Prize: gift certificates to the SEOmoz Zazzle Store:
Gareth Allen
Jody Lonergan
Anton Korzhuk
Jason Tan
Robert Palmer
Sebastien Mégraud
Lindsay Copeland
Joakim Eriksson
Nicholas Foo
Brian Hutchison

It’s been a tremendous pleasure and honor to be part of such a powerful and growing industry, and this survey highlights the depth, breadth and uniqueness of those who do SEO professionally. Thanks so much for participating – we hope to make this a biennial (or possibly even annual) tradition.

p.s. We’ve also got the questions in individual results format on this detail page. Feel free to use any of the images and data in your reports, presentations, analyses, slide decks, etc. but if you use them online, we’d appreciate a link (nofollow is fine, but remember it leaks PageRank) ;-)

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SEOmoz Daily SEO Blog

Posted by randfish

This week, Distilled’s Will Critchlow and I held our 4th "presentation-off" battle against one another as the final session of the London PRO SEO Training Seminar. We both put plenty of blood, sweat and tears into our decks and I think it shows. Enjoy:

A few notes from Rand’s Talk:

SEO Analysis Bar ChartSEO Analysis Bar Chart

  • The full slide deck from my talk can be found online at Slideshare here.
  • While this process isn’t foolproof, it allows any SEO to form their own opinions about the metrics and components that matter, then apply math to get a "best fit" based on that data. This methodology isn’t foolproof, but for experienced SEOs who are deep in the analysis field and need to provide a roadmap of how to "beat the competition" and "earn top rankings" for particular keyphrases, it should be very effective.
  • Yes – we are looking into building a tool inside the PRO Web App to do this for you (though it’s likely a few months off at best)
  • In my talk, I referenced Hubspot‘s growth. Dharmesh Shah wrote a blog post about it here, and you can find their Inbound Marketing Book here.

I hope you enjoy the talks and the Q+A. Feel free to cast your own votes in the comments, though, technically, I’ve already lost to Will by a fair margin in audience voting. I’ll have to work harder next time!

Notes from Will

Firstly, I am never again going to try anything as crazy as auto-advancing slides for a 20-minute talk. It nearly killed me. I got the idea from the O‘Reilly Ignite talks which I think are awesome – theirs are 5 minutes long with 15s slides – I went for 25s slides because I had some pretty complex stuff to get across.

Secondly, huge thanks to everyone who came, everyone who voted for me (those who voted for Rand; I saw who you were…), Rand for repeatedly being a great opponent and everyone who had a hand in the organisation (especially Lynsey – our superb events manager at Distilled). It’d probably also be remiss of me not to mention the awesome (and mildly NSFW) exclusive discount code from Christmas gifts site prezzybox.

Here are a couple of quick notes from my talk and the slides on our slideboom account:

Finally, we are going to be running more events including 1 day linkbuilding training sessions in London and the US. We’ll have more information coming soon, but if you’d like to make sure you are the first to hear about these and our web training sessions, just drop your email address here:

Make Sure you Hear about Future Events
* indicates required field

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SEOmoz Daily SEO Blog

PCG Digital Marketing selects TK Carsites to receive a 2010 Pinnacle Automotive Website Award in the Search Marketing category at the AWA breakfast ceremony in Las Vegas.

Irvine, CA (October 13, 2010) PCG Digital Marketing today announced that TK Carsites was chosen to receive a Pinnacle 2010 Automotive Website Award (AWA) for search marketing. The awards were presented to the leading automotive website companies at the AWA breakfast ceremony in Las Vegas. The awards ceremony preceded the official start of the 9th Annual Digital Dealer Conference and Exposition. TK Carsites was chosen to receive the Pinnacle award for search marketing.

The Pinnacle award is the highest recognition the AWA provides in the AWA Search Marketing category. The companies receiving this award have designed and delivered search-compliant websites that stood above their peers. Pinnacle Platform winners deliver outstanding digital marketing platforms for car dealers and show an unprecedented attention to detail in live production. These automotive platforms reached the pinnacle for scoring in our AWA benchmarks and live testing, which demonstrates that these companies practice what they preach.

TK Carsites is one of only two companies that received dual awards in 2009 and again in 2010. TK Carsites has won the 2010 AWA Pinnacle Platform Award for Search Marketing and also an AWA for Website Technology – Best Search Marketing Strategy. TK Carsites continues to “wow” the AWA review committee with their impressive organic search results, fueled by their Power of 5 Technology. With Google Page One results under attack from so many different parties, it is clear that TK Carsites has a unique answer for car dealers.

The 3rd annual Automotive Website Awards (AWA) were created by PCG Digital Marketing, recognized leaders in automotive digital marketing strategies. For 2010, PCG Digital Marketing recognized the industry’s best website platforms across three different categories: design, technology and search marketing.

The Automotive Website Awards seek to provide car dealers with an unbiased evaluation of automotive website platforms and integrated search marketing tools. The 2010 AWA study included a review of over 50 automotive website providers.

This year’s published study includes 160 pages of valuable information regarding automotive website platform choices, search marketing performance, design and technology. The report is the industry’s reference guide for the best in automotive website technology and design.

To download a full PDF version of the Automotive Website Awards study, please go to www.automotivewebsiteawards.com/2010-AWA-whitepaper.pdf .

About TK Carsites, Inc.
TK Carsites, Inc. is an Internet marketing company located in Irvine, CA. TK Carsites specializes in website design, automotive Search Engine Optimization (SEO) and social media for auto dealers in the United States and Canada. TK Carsites’ key Power Series products include the award-winning Power of 5 Websites, in addition to Power SEO and Power Social, both launched in 2010. For more information, call (800) 899-7791, or visit www.tkcarsites.com.

About Brian Pasch and PCG Digital Marketing
Brian Pasch, CEO, is a veteran marketing expert and a noted expert in the field of Automotive SEO and Automotive Digital Marketing. His career has spanned both management and technology roles. He continues to lead research into digital marketing platforms.

PCG continually tests new digital marketing strategies that can provide cost-effective channels for business advertising and lead generation. PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts. For more information, visit www.automotivewebsiteawards.com.

Contact PCG Digital Marketing
Carrie Hemphill
Media Contact
Carrie.hemphill@pcgdigitalmarketing.com
732-450-8200
www.pcgdigitalmarketing.com


Soshable | Social Media Blog

I just found the State of the Blogosphere in 2010 report over at BlogHerald. It’s chock full of lots of data about blogs and the bloggers who blog them, taken from the BlogPulse survey that includes over 150,000,000 blogs.

In the infographic below, you’ll discover the following:

  • Top 10 blogs by traffic
  • The spread of pro, part-time, hobbyist and self-employed bloggers
  • Breakdown of their age and demographic data
  • How often they post
  • What languages are most prominent (hint: English is now ranked #2 as the most prominent language of blogs. See if you can guess what #1 is.)
  • Revenue earned by bloggers
  • Geographic distribution of blogs within the U.S.

Typically, this is a function that was handled by Technorati. It would seem that their report is still a few weeks away. You can check out the archived posts for the State of the Blogsophere in 2009, 2008, 2007 and earlier. But it leads to the question: whatever happened to the prominence of Technorati? It’s a question that’s been asked before.

In the meantime, enjoy the eye candy. Other great infographics are available from BlogHerald here. If you have any observations or insights, I’d be glad to hear about them below.

Image credit: InfoGraphicsLab.com 

The Social Media Marketing Blog
Post image for Thanks to This Month’s Sponsors August 2010

I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here.

Text Link Ads – New customers can get 0 in free text links.

CrazyEgg.com – Supplement your analytics with action information from click tracking heat maps.

BOTW.org – Get a premier listing in the internet’s oldest directory.

Ezilon.com Regional Directory – Check to see if your website is listed!

Content Customs – Unique and high quality SEO writing services, providing webmasters with hundreds of SEO articles per week

Interested in seeing your message here? There are banner and RSS advertising options available find out more information. Be sure to check out our new Sponsored post option.

Here’s a list of some other programs and products I reccomend

Thesis Theme for WordPress – Hands down the best theme on the market right now, read my Thesis Theme for WordPress Review.

Scribe SEO – Improve your blog posts with this easy to use built in tool, read my Scribe SEO Review.

KnowEm – Protect your brand, product or company name with a continually growing list of social media sites, read an Interview with Michael Streko.

TigerTech – Great Web Hosting service at a great price, read my Tiger Tech Review.
Creative Commons License photo credit: levork

This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis WordPress Theme review.

Thanks to This Month’s Sponsors August 2010

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Advertisers:

  1. Text Link Ads – New customers can get 0 in free text links.
  2. CrazyEgg.com – Supplement your analytics with action information from click tracking heat maps.
  3. BOTW.org – Get a premier listing in the internet’s oldest directory.
  4. Ezilon.com Regional Directory – Check to see if your website is listed!
  5. Page1Hosting – Class C IP Hosting starting at .99.
  6. Directory Journal – List your website in our growing web directory today.
  7. Content Customs – Unique and high quality SEO writing services, providing webmasters with hundreds of SEO articles per week
  8. Glass Whiteboards – For a professional durable white board with no ghosting, streaking or marker stains, see my Glass Whiteboard Review
  9. Need an SEO Audit for your website, look at my SEO Consulting Services
  10. KnowEm – Protect your brand, product or company name with a continually growing list of social media sites.
  11. Scribe SEO Review find out how to better optimize your wordpress posts.
  12. TigerTech – Great Web Hosting service at a great price.

Michael Gray – Graywolf’s SEO Blog

Posted by jennita

Last week I covered SES San Francisco for SEOmoz. Every time I attend a conference, I try to go to sessions that will have information I can bring back to the community. Sometimes I look for sessions that aim to answer questions we see a lot in Q & A or that I notice popping up in comments on the blog. Either way, my focus is usually to find information that will be helpful to the community.

Now and then I get a little greedy though, and attend sessions that will benefit me in my job. Luckily I hit the sweet spot at SES and found a little of both. Rather than straight up regurgitate what speakers presented, I thought I’d take their insights and show some examples specific to SEOmoz.

1. Who are the specific people sending you traffic?

At SES I was reminded about my problem with A.F. (analytics forgetfulness) and a few things that I personally should be doing to not only be better at my job, but to help the company and community. Marty Weintraub from aimClear was the one that initially got me thinking in the “Deep Dive Into Analytics” panel on the first day.

How often do we look at traffic sources and focus on which sites are sending traffic… ok always. But what about looking at the actual people from those sites that are sending traffic. Let’s take Twitter for example. When most people are tweeting they’re usually either in an app or they’re on the web looking from their own page, which shows up as “/” for most referrers.

But sometimes, people are viewing a specific person’s twitter page and THEN click your link. In those instances, Google Analytics will show the actual twitter user page as the referrer. This is a quick and easy way to find out WHO is sending you traffic. This person is also probably someone who is an influencer in your community. Finding who the top referrers are is the first step, next you’ll want to use Klout (or another service) to see what their actual reach is. This doesn’t only work for Twitter though, check out the example below that I found looking at delicious referrers.

This is a list of referrers from delicious.com. Let’s see what Chris Brogan, an influencer in the Social Media space bookmarked.

 

Aha! Makes perfect sense, he bookmarked the Facebook Marketing Guide. It didn’t send a TON of traffic, but just think of the possibilites if we actually contacted him and worked together with Chris.

These are people who are individually sending traffic to your page, you probably should think about how you can use that information. As the Community Manager for SEOmoz I know that I will use it to reach out to them. Perhaps retweet them or ask them to write a YOUmoz post. Every organization is different, and this is just one idea. But take the concept of finding the users sending you traffic and run with it!

2. Don’t forget about mobile

My good friend Cindy Krum would probably strangle me for having forgotten all about mobile. This was another area Marty mentioned and I bet many people don’t focus on it. As an example, I thought I’d jump into our analytics and see how mobile users converted.

Yikes!! Before the recent update to our PRO landing page, we had just one PRO signup from a mobile device. That’s seriously pathetic. In the last month, we’ve had 7, which I’d imagine means that the changes we made, help mobile users sign up on our site. But it’s still ridiculously low!

I also thought about looking at what visits to the tools page looked like from mobile and non-mobile browsers. Ouch! This is our highest traffic page behind the home page. The iPhone, iPad and Android were the top 3 mobile devices (not surprisingly really). Perhaps we should make it a bit easier for these devices to access our site and tools. :)

That’s 482 uniques out of 61,102. Definitely something to work on.

3.    “UGC is content that rocks”

That is an exact quote from Michael DeHaven, the SEO Product Manager at Bazaarvoice. Here at SEOmoz we most definitely understand the power of UGC for SEO (waves over at YOUmoz… hi!). But how can you use user generated content to help boost your traffic? Michael gave examples of how UGC helped several companies to increase traffic by adding unique, relavant, keyword rich content.

Check out this particular example for Swanson Health Products. The first image shows the product content. Sure it does have some unique content and some of the keywords they’re going for but in general the content is fairly weak.

In the next image, you see all the great keywords that reviewers of the products have added all on their own. These aren’t SEOs creating content, but real people saying what they feel about the product. Hello! What a great way to increase content to your product pages.

Another example he gave was for Opentable. Their initial implementation had the UGC uncrawlable. After they made a change and opened it up to search engines and were indexed, they had a 17% lift in traffic. Just by allowing the ratings to be indexed. Whoa!

The last example that stuck out in my mind that he gave was that QVC started sending emails to people after they purchased a product asking for a review of the product. It seems like common sense to do something like this, but at the same time it’s absolute genius. I bet you can think of at least one way to get visitors to your site to add content. Whether that’s in a review, a comment, a suggestion, whatever! Ask them a question; people love to give their opinions. :)

The point is… as Michael said it best “UGC is content that rocks,” so don’t forget about it!

4.    Put “Hot Triggers” in the path of motivated people

This was the focus of the keynote by BJ Fogg the Director of Persuasive Technology Lab at Stanford University on the second day. Now, what does that mean exactly? The idea (and I hope I get this right) to make it easy for people who are ready to do something, to do it.

For example, one reason that Twitter did so well in the beginning is that they allowed people to use text message, to send tweets. Obviously they still do, but now many people use various mobile apps when they’re on their phone. When Twitter first took off though, people were
used to reading short messages with a certain cutoff length, so tweeting was simple via text. People who were motivated to tell the world what they ate for breakfast, had the ability to do it quickly and easily.

There are several ways we could employ this here on the SEOmoz site, and one way I thought we could do this is to make it easier to sign up for PRO when you want to use a PRO only tool. Check out the example below for our Keyword Difficulty tool.

Sure, you can click on "log in" and from that page you can sign up and create a free account, but there’s no way other than the "Go PRO" link at the top of the navigation to take someone to become a PRO member. If someone found their way to the Keyword Difficulty tool and is ready to use it, let’s motivate them to become a member. Or at the very least, check out a free version.

Ok, honestly we know this happens on our site, and we’re currently in the works of improving a lot of it (plus watch for a wicked awesome new site design next week!). But think about your site, and what you want people to do on your site. Are you hindering them in any way, or are you making it easy for them or difficult? BJ also discussed the idea that the "lightest touch works." Often times the motivation exists on the users side, but they just need to be facilitated through the action. Where can you make improvements on your site?

5.    Public Relations, the other PR

Also on the second day, I attended a great session “Search, PR and the Social Butterfly.” I loved that Lisa Buyer focused on ways to attract journalists to your information. She mentioned that 100% of journalists use Google as a tool when working on stories. Think about it. Your PR strategies (and we’re not talking the PageRank ones now) need to be online where the journalists are looking. So if they’re searching, you want to be there!

She talked about today’s PR being a mix of being optimized, publicized and socialized. That means making sure you’ve optimized your content for not only your customers but for the media as well. Make sure you’re using keywords, relevant titles and don’t forget to add social links to your press releases. Lisa had a few great tips I wanted to share on publicizing and socializing to get the information out there. Don’t just sit around waiting for it to come to you. Here are just a few ways to get your content out there:

  • Use a social media newsroom like PRESSfeed
  • Find journalists on muckrack.com (a place to find journalists who are on Twitter)
  • Subscribe to HARO (help a reporter out) and submit pitches directly to journalists
  • Post your Press Releases to PRWeb and watch it get distributed (this is a paid service)
  • Use Social Media to find journalists you want to reach out to
  • Join #journchat Monday nights from 8-10pm EST on Twitter to chat with journalists, PR and bloggers
  • Look at LinkedIn and Facebook
Brett Tabke from WebmasterWorld also spoke on this panel and talked about "the PubCon story." His story about how last year PubCon didn’t spend a dime on marketing ads, and ONLY focused on twitter, made me absolutely giddy. I had heard rumors of this in the past, but to see the actual statistics was pretty cool. Oh, and not only did they not any money, they also saw an increase of 30% in attendance. What the… what?!

One of the things that jumped out at me the most was their use of Klout to find the influencers. This is somewhat similar to my first point above, but what they did was look up every person that registered for PubCon in Klout to see their influence and reach among Twitter. They then reached out to those with high Klout, like this guy, and thanked them for signing up, or retweeted them, etc. By contacting the people who can motivate and influence your followers (see how I just tied all my points together there?) while on their mobile phone (ok I’m stretching it), you end up gaining more reach.

This is actually something we try to do here at SEOmoz every day, how can you motivate your influencers?

Final Takeaways and Actions

  1. Don’t forget analytics. Use the information to find influencers sending you traffic.
  2. What about mobile? Do you have users who would love to use your site on their mobile device but can’t?
  3. UGC is content that rocks. How can you utilize UGC on your site?
  4. Put "Hot Triggers" in the path of motivated people.
  5. Public Relations is social now, so get on it.

This year SES had a ton to offer and I highly recommend you check out some of the live blogging from the event. Check out the recap of Liveblogging for day 1, day 2 and day 3.

Speaking of conferences, we have just a few tickets left for the SEOmoz Seminar next week. Grab them before we’re completely sold out!

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SEOmoz Daily SEO Blog

Posted by willcritchlow

I’d like to invite you to the London Pro SEO seminar we are running on the 25th and 26th October.

With a 98% satisfaction rating and 95% of attendees recommending it to others, we were blown away by the positive feedback we received last year. Seasoned pros like Rob from Easynet Connect called it the "highlight of the year" and we have plenty more where that came from (see for example: "a must attend event for any SEO professional" –PricewaterhouseCoopers). This year we are aiming to put together something even better.

Just like last year, we expect it to sell out, so if you are already sold on coming, I would recommend booking now.

Will and Rand


The Details:
Where: The Congress Centre in London’s West End
When: October 25th and 26th
Price: £699 +VAT
(plus optional super-exclusive breakfast with the speakers @ £149 <– this is very nearly sold out so be super-quick if you want to come to this)
Book: now!

If you are an SEOmoz PRO member, you can get access to special pricing by using the code in the discount store – making it a steal at £499 +VAT / person.

Get your ticket now!

Happy attendees


If you haven’t been before and don’t know anyone who has, then I figure I need to do a little more to convince you. Here are three big reasons to come:

#1: just look at this schedule

The full schedule (note: of course with two months to go, it’s possible some of the details of this could change) will look something like this:

  • Duelling laptops: live site review
    • Speakers: Rand Fishkin, Tom Critchlow and Stephen Pavlovich (of Conversion Factory)
    • Live and in-person, a simultaneous review of on- and off-site factors as well as conversion rate tips for members of the audience
  • Site architecture and faceted navigation
    • Speaker: Duncan Morris
    • With design patterns like “mega nav” and filtered searching becoming more popular, how can you offer all the options you want without descending into duplicate content madness?
  • Head to head: Reputation management in a real-time world
    • Speakers: Will Critchlow vs. Rand Fishkin
    • Although the big vote will be saved for the end of the second day (see below), we thought there might be a few bragging rights to be won on one of the trickier topics in the line-up. Reputation management is rapidly changing and difficult. Presenting about it is hard both because of those factors and because case studies tend to be highly secret. We’ll be egging each other on to share our best ideas here.
  • Advanced linkbuilding
    • Speaker: Wiep Knol
    • One of the world’s leading linkbuilders letting us inside real campaigns and showing us what actually works. ‘Nuff said.
  • Overcoming Twitter’s cannibalisation of the link graph
    • Speaker: Rand Fishkin
    • Rand has written about the problems introduced for SEOs by the changing user behaviour that has us all creating content and links on social media sites rather than on our own blogs. What should you do about it? Good question – let’s hope Rand has the answer.
  • How to hire SEOs
    • Speaker: Tom Critchlow
    • You might have noticed Distilled growing quite a bit recently. Tom and Duncan have been honing the interview process, whittling candidates down and learning where to advertise for the best results. Whether you are looking for a job or hiring, you will learn the tricks of the trade that have worked for us.
  • SEO vs. Google
    • Speaker: Dave Naylor of Bronco
    • With Google increasingly ranking their own features and properties within organic search, you might find the SERPs you care about so full of universal stuff, you can’t find the organic results. If you find yourself in that situation you need the kind of creativity that only Dave can bring.
  • Sexing up your reports
    • Speaker: Will Critchlow
    • Doesn’t sound that interesting, but if you have a boss or clients, I promise this will be one of the more actionable sessions of the two days.
  • Integrating development and SEO
    • Speaker: Alex Craven of Bloom Media
    • Bloom build and run websites for some of the largest online brands in the UK. Alex is going to cover the details of how they integrate SEO deep into that process, deal with customer sign-off and change requests without screwing things up and generally make us all better at our jobs.
  • Data journalism
    • Speaker: Russell Smith of The BBC(!)
    • This is what your pansy infographics would be like if they had the might of the BBC behind them. When you’re under that kind of scrutiny, you learn a load of lessons. The shortcut to learning those lessons is to get out of bed on the second day and come hear Russell speak.
  • Keyword research – the ultimate process
    • Speaker: Richard Baxter of SEOgadget
    • I think this is the session I am personally most excited about. Rich is truly a king of the keywords. He has never even told me the full details of his in-depth keyword research process, but he’s going to “give away the farm” (his words).
  • Understanding your competitors keyword, link and content strategies
    • Speaker: Sam Crocker of Distilled
    • Being surrounded by these kind of industry veterans could be pretty intimidating. If you saw Sam speak at SMX London, you know that he’s not scared. Backed by the insights of the full Distilled consulting crew, there’s going to be some great stuff in this one.
  • Top 10 tips
    • Email
      • Speaker: Tamara Gielen
      • We thought we should break up the SEO geekfest a little with some nuggets from related fields. The first of these comes f
        rom Tamara who brings email marketing insights from eBay and is going to share tips and tricks you can use in SEO.
    • CRO
      • Speaker: Stephen Pavlovich
      • Next up is Stephen whose definitive CRO guide on the SEOmoz blog was one of the most popular of the year so far.
    • Design (TBC)
  • The maths of SEO
    • Speaker: Ben Hendrickson of SEOmoz
    • I introduced him last year as the smartest guy in the room and I fully anticipate that being true again this year. Ben is the guy behind the moz-metrics and he is going to be walking us through Latent Dirichlet Allocation and (hopefully) how an understanding of it can make you better at your job.
  • Building the perfect analytics account
    • Speaker: Will Critchlow
    • I have given dozens of presentations on analytics, but it’s only at our own event that I get the freedom to pull everything together and present my views on the metrics that are important, and those that aren’t, the hacks you need and the ones you don’t.
  • How lessons from sales can make you a better SEO
    • Speaker: Caitlin Krumdieck of Distilled
    • Caitlin is Head of Sales at Distilled, but this session won’t have a single second of pitching in it (if I can keep her under control). Instead, Caitlin will be sharing her skills and insights into how sales skills can help you win budget, convince sceptical development teams and build links. I think I used to do OK running new business at Distilled. Caitlin is better than me. You’ll want to hear her speak.
  • SEO in competitive niches
    • Gaming
      • Speaker: Jane Copland of Ayima
      • If there is an industry that defines “competitive”, it’s the gaming industry and Jane knows it inside-out. She’s going to be giving us the low-down on what does and doesn’t work and what you can take into your campaigns in other industries.
    • Travel
      • Speaker: Richard Baxter
      • Alongside the keyword insights he’s going to be sharing, we thought it was only appropriate that Rich went back to his roots and shared some of his thoughts and experiences of the uber-competitive travel sector.
    • Two other sessions with exact details TBC but including insights from Patrick Altoft of Branded3 as well as Martin MacDonald from Seatwave (MOGmartin here on SEOmoz)
  • Big budget linkbuilding: head to head
    • Speakers: Will Critchlow vs. Rand Fishkin
    • What can you do to build links if you have lots of money? You can buy them, obviously… Is that going to be all we come up with? You have to come along to find out. You have to figure Rand’s going to bring his A game – he must really want to win one by now…

#2 See Rand get whupped (again)(*)

One of the things we do to get the quality as high as possible is to look at the list of subjects, pick the subject that we thought might be hard to make interesting but that we felt was important to cover and make it a presentation-off (hence the Reputation Management session). By making it competitive, we make sure we put in twice as much effort.

Rand and I have now gone head to head twice. The first time I beat Rand, he helped me make the announcement to a packed lecture hall that my first child was on the way by giving me a present of a babygro saying "my dad beat Rand Fishkin":

Head to head prize

My daughter loves wearing it and wore it when she met Rand for the first time some months later:

My dad beat Rand Fishkin

(*) yeah, I’m 2-0, but only in London – the first US test comes in just over a week at the Seattle seminar. I’m nowhere near as confident about either of them as my bluster makes it sound.

#3 The focus on adding value for experts

If you feel like you know most of the stuff being said at most conferences (or could even give most of the presentations), then the Pro seminar is for you. I learnt loads last year and envisage learning even more this year. I encourage our speakers (none of whom are slouches when it comes to this stuff) to do new research, learn new things and come up with interesting stuff to say that no-one has heard before.

I’m pretty sure that people who came last year will back me up on this in the comments below.

Bonus #4 Networking and fun

Exclusive breakfast with the speakers (if you book early enough), a party for everyone at The Circus (no, not clowns on unicycles – seriously – check out their photo gallery), no expo hall, no multiple tracks, loads of chances to pick the brains of the top minds in SEO – both speakers and attendees.


Were you paying attention? Here’s the details again.

The Details:
Where: The Congress Centre in London’s West End
When: October 25th and 26th
Price: £699 +VAT
(plus optional super-exclusive breakfast with the speakers @ £149 <– this is very nearly sold out so be super-quick if you want to come to this)
Book: now!

If you are an SEOmoz PRO member, you can get access to special pricing by using the code in the discount store – making it a steal at £499 +VAT / person.

Get your ticket now!


A big part of the value of the event is the quality of the other attendees you get to meet, so if you’re coming, please do spread the word (why not start with Twitter!). I hope to see you there.

If you can’t make it out to London, I understand that there are still a handful of tickets available for the Seattle seminar where both Tom and I will be speaking in a little over a week. We’re in town for almost a week so hopefully we’ll see some of the rest of you there.

In the meantime, normal service will be resumed with some less promotional posts :)

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SEOmoz Daily SEO Blog
Post image for Thanks to This Month’s Sponsors July 2010

I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here.

Text Link Ads – New customers can get 0 in free text links.

CrazyEgg.com – Supplement your analytics with action information from click tracking heat maps.

BOTW.org – Get a premier listing in the internet’s oldest directory.

Ezilon.com Regional Directory – Check to see if your website is listed!

Content Customs – Unique and high quality SEO writing services, providing webmasters with hundreds of SEO articles per week

Interested in seeing your message here? There are banner and RSS advertising options available find out more information. Be sure to check out our new Sponsored post option.

Here’s a list of some other programs and products I reccomend

Thesis Theme for WordPress – Hands down the best theme on the market right now, read my Thesis Theme for WordPress Review.

Scribe SEO – Improve your blog posts with this easy to use built in tool, read my Scribe SEO Review.

KnowEm – Protect your brand, product or company name with a continually growing list of social media sites, read an Interview with Michael Streko.

TigerTech – Great Web Hosting service at a great price, read my Tiger Tech Review.
Creative Commons License photo credit: Seattle Miles (offline until Tuesday)

This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis WordPress Theme review.

Thanks to This Month’s Sponsors July 2010

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Advertisers:

  1. Text Link Ads – New customers can get 0 in free text links.
  2. CrazyEgg.com – Supplement your analytics with action information from click tracking heat maps.
  3. BOTW.org – Get a premier listing in the internet’s oldest directory.
  4. Ezilon.com Regional Directory – Check to see if your website is listed!
  5. Page1Hosting – Class C IP Hosting starting at .99.
  6. Directory Journal – List your website in our growing web directory today.
  7. Content Customs – Unique and high quality SEO writing services, providing webmasters with hundreds of SEO articles per week
  8. Glass Whiteboards – For a professional durable white board with no ghosting, streaking or marker stains, see my Glass Whiteboard Review
  9. Need an SEO Audit for your website, look at my SEO Consulting Services
  10. KnowEm – Protect your brand, product or company name with a continually growing list of social media sites.
  11. Scribe SEO Review find out how to better optimize your wordpress posts.
  12. TigerTech – Great Web Hosting service at a great price.

Michael Gray – Graywolf’s SEO Blog