PR Public Relations is the backbone of any strong marketing campaign. Traditional media doesn’t reach the public like it once did, today’s audience is everywhere: from search engines like Google, Yahoo and Bing; to social media like Facebook and Twitter; to innumerable blogs, websites, and emerging devices and media sources. Public relations with the Peer Marketing Group is about identifying your target “public” and creating the best strategies to build solid relationships.
Media has become split with the rise of the Blogger and Social Media. There is currently traditional media and new media, and both have to be approached with different ideas in individual ways.
With traditional media (TV, Newspaper, Magazines) we build a story and “pitch” the concept of a story to the individual editors. We find that traditional media is less interested in the new buzz and more interested in a well researched story with strong ties to the community it serves.
With new media (Blogs, Social Media, News Aggregators) a completely different approach is necessary. We take the approach of breaking a leak or a secret where they will get exclusive coverage of the story first. With the Internet, it’s the first one to break a story that receives all the traffic.
Our overnight online press releases can be spread to thousands of websites while you sleep. Well-written press releases can build a positive image, boost company exposure, and broadcast the awareness of your brand. Online press releases are picked up by mainstream media, industry websites, online publications, social media and blogs. Another benefit includes a boost in the search engine optimization linking to your website.
In today’s fast new media online reviews and critical bloggers can sink a business faster than traditional media ever could. Our search engine experts monitor the online forums, blogs and social media sites for your business to stay ahead of any positive or negative comments by adding other comments, submitting a press release or drowning the website in other positive media we create.
It’s important for a company dealing with the public to keep an eye on it’s “temperature”. We bridge the gap and monitor your customer’s feelings and comments by taking action instantly and reporting any actions. With the world becoming more connected, the competition and processes for building online relations to increase business are more diverse and difficult than ever. Peer Marketing Group provides PR online in a way your audience will receive and embrace it.