Your content management system (CMS) is as important as your Web site and the content itself. Publishing engaging, sticky content that persuades users to explore your offerings will drive online conversions. Content owners and contributors must have an intuitive, responsive system to keep the Web site’s content fresh and relevant.
Content management systems have matured over the last few years. In the past, we built our own from the ground up. Now, we use an extensively customized and extended version of WordPress that has automatically updating back end software to keep up with the Internets ever changing languages.