Post image for How To Silo Your Website: The Footer

This post is part of a series on How to Silo Your Website. The other parts in the series are: How to Silo Your Website: The Masthead, How to Silo Your Website, The Breadcrumb , How to Silo Your Website: The Content, and How to Silo Your Website: The Sidebar. For this last part, we’ll be looking at the footer.

Another strategy I’ve seen used that often has good results is the dynamic footer …

Ah…the website footer. Aside from meta keywords and descriptions, it’s hard to think of an area that’s been more abused. A common spot for selling run of site links, turning into a link brothel (looks in the direction of you Lendingtree), or for stuffing content below the copyright information that you can’t even argue is for bots not humans (looks at you Match.com).

It’s hard to resist the temptation to abuse the footer, which IMHO is why links in the footer possess so little value compared to links in the sidebar, masthead, and content sections. So how can a site owner use the footer to their advantage?

First, let’s look at usability. All of those service links that I said you should remove from the masthead and sidebar: this is where they should go. Over the years, people have learned to look here if they need information. However, sometimes the amount of links can make the area look … well … excessively linky. If that’s a problem, I suggest checking out this post on beautiful footers to get some ideas about how to keep it looking good and easy to use.

Another strategy I’ve seen used that often has good results is the dynamic footer, first popularized by Weblogs Inc (the company Jason Calacanis sold to AOL for 25 million). The basic concept is to keep the links in the footer changing and pointing to new or updated content (for Weblogs Inc it was used to show links to new posts all from multiple sites across the network. See divester for an example). While this tactic isn’t as effective as it once was, keeping the footer dynamic is still a good idea worth trying (see How to Make Your Homepage More Dynamic for tips on how and what to include).

So what are the takeaways from this post:

  • Put all of the service links you removed from other sections here.
  • Look for ways to keep it usable and visually appealing.
  • Try to include as much dynamic content as possible.

While there are still some subtleties to siloing a website, hopefully this series has pointed you in the right direction. If you have any questions or followup posts you would like to see, drop me a tweet and let me know @Graywolf.
Creative Commons License photo credit: twicepix

This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis WordPress Theme review.

How To Silo Your Website: The Footer

tla starter kit

Related posts:

  1. How To Silo Your Website:The Sidebar The following post is part of a series on How…
  2. How To Silo Your Website: The Masthead One of the more powerful tools an SEO can use…
  3. How To Silo Your Website: The Breadcrumb Trail In Part 1 we looked at How To Silo Your…
  4. How to Silo Your Website: The Content The following is part of the series How To Silo…
  5. Tip for the Keyword & Link Footer Stuffers If you’re going to stuff your footer with #EEFFFF (very…

Advertisers:

  1. Text Link Ads – New customers can get 0 in free text links.
  2. CrazyEgg.com – Supplement your analytics with action information from click tracking heat maps.
  3. BOTW.org – Get a premier listing in the internet’s oldest directory.
  4. Ezilon.com Regional Directory – Check to see if your website is listed!
  5. Page1Hosting – Class C IP Hosting starting at .99.
  6. Directory Journal – List your website in our growing web directory today.
  7. Content Customs – Unique and high quality SEO writing services, providing webmasters with hundreds of SEO articles per week
  8. Majestic SEO – Competitive back link intellegence for SEO Analysis
  9. Glass Whiteboards – For a professional durable white board with no ghosting, streaking or marker stains, see my Glass Whiteboard Review
  10. Need an SEO Audit for your website, look at my SEO Consulting Services
  11. KnowEm – Protect your brand, product or company name with a continually growing list of social media sites.
  12. Scribe SEO Review find out how to better optimize your wordpress posts.
  13. TigerTech – Great Web Hosting service at a great price.

Michael Gray – Graywolf’s SEO Blog

0 Comments to "How To Silo Your Website: The Footer"

Would you like to share your thoughts?