Email Marketing is defined as a form of direct marketing and uses electronic mail to enhance a merchant’s relationship with customers thru brand loyalty and incentive programs. The goal of email marketing is to promote repeat business or engagement from the merchant’s existing customer base. Email marketing management is an essential online marketing tactic for all e-commerce, lead generation, and informational websites.
Peer Marketing Group offers a variety of email marketing solutions and services to help support your business including the following:
The number of marketing emails sent by U.S. retailers and wholesalers this year will hit 158 billion and grow 63% to 258 billion in 2013. – Forrester’s US Email Marketing Volume Forecast (2008)
44% of email users said email inspired at least one online purchase and 41% said it prompted at least one offline purchase. ” Jupiter Research’s The Social and Portable Inbox (2008)
59% of online customers routinely block images from emails.” Marketing Sherpa (2007)