Web content management (WCM) is a bundled or stand-alone application used to create, manage, store, and deploy content on Web pages. Web content includes text, graphics and photos, video, audio, and code (e.g., for applications) that renders other content or interacts with the user.
WCM may also catalog or index content, select or assemble content at runtime, or deliver content to specific visitors in a personalized way, such as in different languages.
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