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Yesterday, David Chen live-tweeted the process of becoming an American citizen when he, along with 900 other individuals, participated in the Naturalization Oath Ceremony at the Lowell Memorial Auditorium in Lowell, Massachusetts.

Chen, the managing editor of /Film, is used to using his Twitter account to live-tweet film festivals or events like Comic Con, but this was something different.

“I didn’t anticipate being able to live-tweet the ceremony, because I had heard a rumor that they would confiscate my electronic devices. This ended up not being true, so after I checked in, I realized I had an opportunity to show people an aspect of citizenship that they might not usually be privy to. And I took it.”

In addition to sending out tweets about the ceremony, Chen also uploaded videos to YouTube, photos to Flickr and even took the time to do an audio interview with another new citizen.

After the ceremony, Chen wrote about the experience on his blog, sharing what it means to be an American to him. Born in Taiwan, Chen’s family came to America when he was two years old. Now more than 20 years later, he’s officially a U.S. citizen.

We’ve seen examples of people using social media to share love, report on breaking news and even on the birth of a child. It only makes sense that we now have one of the first instances of someone live-tweeting the naturalization process.

The mobile nature of something like Twitter — Chen was able to send out updates as he waited in line for his certificate, prepared to say the oath, etc. — makes it the perfect medium to capture some of these life events.

Congrats Dave! How do you use social media to share your stories with the world? Let us know!

Tags: citizenship, dave chen, Film, twitter

If you’re seeking a job in social media, we’d like to help out. For starters, Mashable’s Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on How to Leverage Social Media for Career Success and How to Find a Job on Twitter.

But we’d like to help in a more direct way, too. Mashable’s job boards are a place for socially-savvy companies to find people like you. This week and every week, Mashable features its coveted job board listings for a variety of positions in the web, social media space, and beyond. Have a look at what’s good and new on our job boards:

Mashable Job Board Listings

New Media Coordinator at Shedd Aquarium in Chicago, IL.

You’ll be responsible for New Media Content and Communication and contributing to and supporting Shedd’s online communication initiatives, with a 40% focus on Great Lakes conservation awareness and 60% on marketing.

Read more about this opportunity here.

Interactive Media Producer at Alliant Credit Union in Chicago, IL.

The successful candidate in this role manages the execution of Internet-related projects from concept through development and delivery.

Read more about this opportunity here.

Web Content Administrator at CareFirst BCBS in Owings Mills, MD.

The Web Content Administrator is responsible for directing the development of websites to support business areas, including making changes and enhancements using CareFirst’s content management system or other web development tools.

Read more about this opportunity here.

User Experience Architect at Hayneedle, Inc. in Omaha, NE.

The User Experience Architect will lead the conceptualization, planning and information architecture for retail ecommerce applications and design prototypes for usability testing.

Read more about this opportunity here.

Interactive Designer at Hayneedle, Inc. in Omaha, NE.

The Interactive Designer works closely with Creative, Product development, and IT to establish a branded interactive experience through the use of relevant program language.

Read more about this opportunity here.

Account Planner at Sigma Group in Oradell, NJ.

The Account Planner embraces clients and consumers as partners in the process of developing marketing communications, using their input to inform and inspire creative ideas, and guide and validate the resulting integrated marketing campaigns.

Read more about this opportunity here.

Online Marketing Associate at Ferrazzi Greenlight in New York, NY.

You will be the Big Kahuna of our online customer acquisition efforts (email, website, print, newsletters, SEO/SEM, social media, affiliate sales, and events to maximize online revenue), as well as manage initiatives that deepen relationships with existing customers.

Read more about this opportunity here.

Social Media/Marketing Unpaid Internship at Recessionwire in New York, NY.

Recessionwire, a website featuring news, advice, perspective and humor about the recession and recovery, is seeking a marketing/social media intern to help increase brand awareness, drive traffic, expand a loyal user base — and maintain the buzzy profile that Recessionwire has enjoyed in the media, the blogosphere, and with our readers.

Read more about this opportunity here.

Social Marketing Expert at Action Marketing Group in Boulder, CO.

A Boulder, CO based experiential marketing agency is bolstering its digital capabilities and is seeking field experts to help lead the evolution of the agency into a stronger, more digitized culture

Read more about this opportunity here.

User Interface Developer at Discover Home Network in San Francisco, CA. (.NET shop) is looking for a talented and energetic front-end developer to lead the interface side of development for a new and innovative housing-related web based application.

Read more about this opportunity here.

Social Media Marketing Intern at Root Orange in Silver Spring, MD.

Root Orange is seeking someone to provide support with our in-house online marketing initiatives as well as to contribute creative thinking on how to virally spread the word.

Read more about this opportunity here.

Group Account Director at 360i in New York, NY.

360i is looking for a Group Account Director who will be responsible for representing the agency on multiple pieces of business while consistently championing 360’s digital offerings (SEM,SEO, Emerging Media, Customer Insights, Design & Development and more) among senior level clients, both existing and new.

Read more about this opportunity here.

Production Designer – Advertising at EdgeCore in Cedar Falls, IA.

EdgeCore is looking for a talented, motivated, and experienced individual in the production of printed materials for a National, Fortune 100 company.

Read more about this opportunity here.

Social Media Sales Consultant at Meltwater Buzz in London, UK.

The position offers complete account responsibility from first contact to end negotiations, and account management.

Read more about this opportunity here.

Vice President of Human Resources at Bazaarvoice in Austin, TX.

The ideal candidate will possess a background in business and be an innovative leader with functional knowledge and experience in Human Resources.

Read more about this opportunity here.

PHP Developer and Social Networking Guru at Giantnerd in Boulder, CO.

Ideal candidate is extremely hard working, extraordinarily talented, entrepreneurial, THINKS OUTSIDE THE BOX, has great problem solving skills excellent intuition for user interface, and is extremely passionate about open source applications, web 2.0, mobile applications, social networking and social commerce.

Read more about this opportunity here.

Social Media Specialist at Break Media in Beverly Hills, CA.

You will be responsible for writing public-facing blog posts, commenting on articles and videos in the community, and Facebook/Twitter updates, all with correct grammar and tone.

Read more about this opportunity here.

Director Social Media at Demand Media in Austin, TX.

In this position, you will play a pioneering role in the convergence of content and social media.

Read more about this opportunity here.

Account Executive at CUnet in Paramus, NJ.

The ideal candidate will coordinate and execute interactive media plans, lead generation and special projects in accordance with the client’s objectives and budget parameters.

Read more about this opportunity here.

National Sales Manager at CUnet in Paramus, NJ.

The National Sales Manager is responsible to lead CUnet’s efforts to sell our suite of interactive media products and services to higher education clients.

Read more about this opportunity here.

Senior Developer at Odopod in San Francisco, CA.

Senior Developers lead project development at Odopod. They are responsible for planning and implementing the code that drives our projects and collaborating with other developers and vendors to execute on larger projects.

Read more about this opportunity here.

Developer at Odopod in San Francisco.

Developers support Senior Developers on project development. They are able to independently research and complete development tasks assigned to them.

Read more about this opportunity here.

Associate Director of Interaction Design at Odopod in San Francisco, CA.

Odopod is organized into multidisciplinary teams of 5-8 designers and engineers. Each team is led by an Associate Creative Director and a Senior Producer. Your job is to lead your team to create great work.

Read more about this opportunity here.

Online Marketing Manager at Simon & Schuster in New York, NY.

The Online Marketing Manager position will be dedicated to title specific online marketing, servicing the imprints of Simon & Schuster.

Read more about this opportunity here.

E-Communications Assistant at Animal Humane Society in Minneapolis, MN.

You’ll provide support for developing e-marketing and fundraising program which seeks to build a base of annual supporters and service users for the Animal Humane Society (AHS) by using web-based technology.

Read more about this opportunity here.

Marketing Campaigns Manager at Bazaarvoice in Austin, TX.

The Marketing Campaigns Manager will support and execute on demand generation programs and broader marketing and sales needs. This is an opportunity for an organized, action based, technically sophisticated marketer to play a key role in our Marketing team

Read more about this opportunity here.

Graphic Designer at in Houston, TX.

The Graphic Designer must be an Adobe rockstar who can easily create and convert designs into stunning web design, collateral materials, brand IDs, presentations, and more.

Read more about this opportunity here.

Webmaster at in Houston, TX.

The Webmaster implements web pages, answers emails from users, facilitates contests and promotions, maintains content and oversees day-to-day management of and its affiliated sites.

Read more about this opportunity here.

Brand Manager at in Houston, TX.

The Brand manager will plan, develop, and direct the marketing efforts for the Greenopolis brand across its various embodiments as a web destination, rewards program and real-world recycling application.

Read more about this opportunity here.

Marketing and Social Media Intern at Star Fleet Yachts in Kemah, TX.

A marketing internship at Star Fleet gives individuals the opportunity to learn more about the entertainment yacht and marketing industries while also becoming an important component of our business.

Read more about this opportunity here.

Associate Communications Director at Corporate Accountability International in Boston, MA.

The Associate Communications Director will increase Corporate Accountability International’s presence in the media, campaign visibility and name recognition by managing and expanding our press program, with a particular emphasis on deepening relationships with key media.

Read more about this opportunity here.

Manager, Online Marketing Production at Share Our Strength in Washington DC.

This position supports the organization’s online marketing efforts, managing the production flow for 5 web sites and email marketing efforts for 4 different fundraising platforms.

Read more about this opportunity here.

Interactive Marketing Specialist at Compass Knowledge Group in Orlando, FL.

You would be reponsible for managing paid search marketing (pay-per-click) accounts such as Google Adwords, Yahoo Search Marketing, and MSN Ad Center among other things.

Read more about this opportunity here.

Insider Writer and Editor at Environmental Defense Fund in New York, NY.

We are looking for an experienced communicator to write and edit Insider, the Environmental Defense Fund staff-only intranet.

Read more about this opportunity here.

Social Media and Community Outreach Manager at Tuvel Communications in Washington DC.

We’re looking for a Social Media and Community Outreach Manager to manage independent contractors on a variety of projects and campaigns.

Read more about this opportunity here.

Web Producer at X PRIZE Foundation.

The main function of the Progressive Insurance Automotive X PRIZE Web Producer is to curate, aggregate, and create high quality content that is organized and accessible through our websites and social media services.

Read more about this opportunity here.

Metromix Product Analyst at Metromix in Chicago, IL.

We’re looking for smart people to help build Metromix into a thriving business with a strong national brand – and have fun doing it.

Read more about this opportunity here.

Freelance PHP Developer at HUGE in New York, NY.

The Freelance PHP Developer will participate in development efforts on projects for external clients. He or she will work with the account team, interaction designers, and graphic designers to design and build interactive solutions for clients.

Read more about this opportunity here.

Senior Account Executive at Electric Artists in New York, NY.

The Senior Account Executive will support the client’s overall online marketing, PR, social media and promotional initiatives through expert ideation and project management.

Read more about this opportunity here.

Sports Social Media Project Intern at The Foundation for Tomorrow / Sports Media Challenge in Charlotte, NC.

Join the team that plans and executes a comprehensive social media campaign to support this worthy charity event.

Read more about this opportunity here.

Social Media Editor (Internship) at United Nations Development Programme in New York, NY.

The interested candidate will assist the Web team in the evaluation, editing and organization of UNDP’s network of sites

Read more about this opportunity here.

API Engineer at Network for Good in Bethesda, MD.

To support our growing business, Network for Good is seeking an energetic and hard-working API Engineer to coordinate the development of new partner sites, ensure that partners can easily connect and utilize Network for Good’s API, and implement a strategy for working with outside technical partners.

Read more about this opportunity here.

Front End Web Developer at Partnership for a Drug Free America in New York, NY.

The ideal candidate will have at least 1-2 years of experience as a web developer.
Major Responsibilities:

Read more about this opportunity here.

Online Sales Manager at in ANYWHERE.

We are a small, open-minded, and dedicated team looking for a few good people to work independently at the workplace of their choice – be it a beach in Goa, a cafe in Paris or your bedroom in San Francisco.

Read more about this opportunity here.

PHP Web Developer at The Table Project in Minneapolis, MN.

We’re looking for an energetic, passionate web developer who deeply loves the Church and online social networking.

Read more about this opportunity here.

Freelance Writers at Demand Studios in San Francisco, CA (telecommute).

To support the recent growth of these websites and their visitors’ demand for high quality articles, we are looking to add experienced and highly motivated freelance writers to our team.

Read more about this opportunity here.

Social Media Coordinator at Ashoka’s Changemakers in Arlington, VA.

The Social Media Strategist/Community Mobilizer will invigorate Changemakers’ communications strategy for accelerating social change by signaling action opportunities within our community.

Read more about this opportunity here.

Social Media Manager at Discovery Communications in Silver Spring, MD.

The Social Media Manager acts as the primary relationship builder with our communities of fans on sites like Facebook, YouTube and MySpace.

Read more about this opportunity here.

Online Marketing and Editorial Specialist at Human Rights Campaign in Washington DC.

The Online Marketing and Editorial Specialist reports directly to the Marketing Director and is responsible for ongoing communication of the Human Rights Campaign’s online properties and building online brand awareness.

Read more about this opportunity here.

.NET Information Systems Specialist at Center of Arts Management and Technology in Pittsburgh, PA.

The Information Systems Specialist is responsible for design, construction and maintenance of custom database solutions for outside client base relevant to the research and service mission of the Center for Arts Management and Technology (CAMT) at Carnegie Mellon University.

Read more about this opportunity here.

Deputy Communications Director at Iraq and Afghanistan Veterans of America (IAVA) in New York, NY.

Based in IAVA’s New York City headquarters, the Deputy Communications Director will work closely with the Communications Director and the Communications Associates on all communications efforts for the organization.

Read more about this opportunity here.

Vice President of Information Technology at Synacor in Buffalo, NY.

We are seeking a Vice President of Information Technology who is a highly technical individual, experienced in designing and managing infrastructures that provide a variety of web applications and e-mail services to millions of individual users, daily.

Read more about this opportunity here.

Communications Specialist at WWF Canada in Ottawa, CA.

WWF-Canada seeks a dynamic, bilingual, well-rounded Communications Specialist with writing and strategic communications experience ideally honed in politics, advocacy or conservation.

Read more about this opportunity here.

.NET Web Developer at Girl Scouts of the USA in New York, NY.

The Web Developer designs, develops, and/or tests Web applications. She/He performs maintenance and modification or enhancements for the organization’s existing systems and applications.

Read more about this opportunity here.

Social Media Outreach Specialist at Citizens Utility Board in Chicago, IL.

The Citizens Utility Board, an Illinois-based, non-profit consumer advocacy organization, is seeking a Social Media Outreach Specialist to promote its new energy management web tool ( and to help manage its social media presence.

Read more about this opportunity here.

Marketing Consultant at NAS Recruitment Communications in Cleveland, OH.

We are seeking a Marketing Consultant to promote the effectiveness of our innovative solutions for employment branding, candidate engagement and client return.

Read more about this opportunity here.

Office Admin at Undercurrent in New York, NY.

You are a digitally saavy individual who is passionate about organization, efficiency and workflow. You are ridiculously detail oriented.

Read more about this opportunity here.

Senior HR Leader/VP Minister of People at Hulu in Los Angeles, CA.

We are seeking a world-class senior executive to serve as the company’s full-time leader on all things talent.

Read more about this opportunity here.

Social Media Specialist at HIV Research Section in San Francisco, CA.

The Social Media Specialist will work closely with different study teams to develop online strategies to maximize recruitment efforts as well as maintain an online presence.

Read more about this opportunity here.

PHP/Drupal Developer at Chicago Public Radio in Chicago, IL.

Chicago Public Radio, (WBEZ 91.5 FM) is seeking to hire a full time Web Developer.

Read more about this opportunity here.

Interactive Senior Account Executive at BFG Communications in Bluffton, SC.

This position works closely with clients, as well as the agency’s account, strategy, creative, design, and tech groups to develop and manage the planning and execution of multiple interactive projects at one time.

Read more about this opportunity here.

Blogger – IT Security at Alertsec Xpress in Stockholm, Sweden.

We are looking for an innovative IT security blogger, preferably with an already established network.

Read more about this opportunity here.

Marketing Communications and Social Media Specialist at Cheng & Tsui in Boston, MA.

The ideal candidate is a talented and results-driven marketing professional who will develop and drive all social media, communications, and messaging strategies.

Read more about this opportunity here.

Vice President of Marketing/New Media at Statcom/Jackson Healthcare in Alpharetta, GA.

As the Vice President of Marketing, you will have the opportunity to create and drive the strategic marketing and new media plan for this early stage, high-growth healthcare software company.

Read more about this opportunity here.

Social Media Outreach Expert at MWKS in Los Angeles, CA.

We’re seeking an Experienced Social Media Outreach Expert to help us on a digital WOM campaign starting soon for a major retailer.

Read more about this opportunity here.

Director of Online Media at Corbis in Seattle, WA.

The Director of Online Media will be responsible for generating new customers and traffic to Corbis’ web properties with a heavy focus on performance and ROI.

Read more about this opportunity here.

Community Manager at Corbis in Seattle, WA.

Corbis is seeking a social media expert hooked deeply into the digital ecosystem of blogging, social networks and online communities.

Read more about this opportunity here.

Director of Premium Products and Services at Synacor in Buffalo, NY.

We are seeking a Director of Premium Products and Services that will work closely with the Executive Team to define the overall strategy on Premium Products and Services of Synacor.

Read more about this opportunity here.

Interactive Account Director at Beeby Clark + Meyler in Irvington, NY.

Beeby Clark+Meyler, a fast growing leader in integrated marketing and advertising solutions, seeks an experienced Marketing Consultant to help manage an expanding client base and contribute toward the development of our business.

Read more about this opportunity here.

Associate at MrYouth in New York, NY.

Microsoft is seeking a knowledgeable, charismatic, and motivated student to become a Student Insider and blog about Microsoft’s new software.

Read more about this opportunity here.

Mashable has a variety of web 2.0, application development, business development, and social networking job opportunities available. Check them out at Mashable’s Job Board.

Find a Web 2.0 Job with Mashable

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Reviews: Facebook, Hulu, Mashable, MySpace, PHP, Twitter, YouTube, blogger

Those who have embraced social media have, for the most part, truly embraced it.

Those who haven’t, haven’t.

This great video by timetogetsocial gives an “in your face” version of reasons to care about social media as a business. Watch the video and then see the transcript of the reasons after the jump.

Here is a breakdown of the reasons listed in the video:

  1. Social media is now the number one online activity, beating porn and personal email to the top spot.

  2. Because 2/3 of the global Internet population visit social networks.

  3. Because time spent on social networks is growing at 3X the overall Internet rate, accounting for 10% of all Internet time.

  4. Because online, including social media, has become the most influential source in helping consumers make purchasing decisions.

  5. Because millions of people are creating content for the social web.

  6. Because the next 3 billion consumers will access the Internet from a mobile device.

  7. Because Facebook is now the operating system of the social web.

  8. Because Twitter believes it will have 1 billion users by 2012.

  9. Because one way marketing has had its day.

  10. Because in almost all cases social media is free.

* * *

Read more about being social on this social media blog.

If there’s one thing that’s certain on the Internet, it’s that people like to express their opinions and have others hear (read) them.

Blogging has transitioned over the last decade from a medium of personal expression meant for few, if any, to read to a full-blown contender in the news. Many blogs have emerged and become better reference points on their topic than mainstream media. If you have a question about technology, do you go to the tech section of The New York Times or do go to Mashable or Engadget?

This Infographic by our friends at Flowtown breaks it down for us and takes us down the path from inception (no, not the movie) to where we are today. Blogging is now and it’s here to stay. Where do you fit in?

Click to Enlarge

* * *

Read more on this Social Media Blog.

Soshable | Social Media Blog

Many businesses make the dreaded mistake when setting up their Facebook page of allowing any employee to create the page under their profile – not knowing if that employee will be a long-term one could cost you a dent in your online reputation.

Prior to venturing onto a Social Media platform, you must strategize how you plan to go forth with your business and to run your social networks with a business mind. The Internet is never a place to get sloppy or lazy, since this is a medium that is unforgiving when it comes to forgetting – and in the wrong hands could be detrimental for your business.

Facebook is one of or arguably THE best place to build your brand online. With a Facebook Page, you could have it up and running within minutes and it can quickly become a secondary home for your business. However, to create a Facebook page you must attach it to a profile, which helps Facebook stay authentic, but can add a little stress to a new-comer. Often, the employee who set up the page has upped and left and has taken your business’s page with them.

First, prior to creating a page you need to choose an employee that has been with the company for a long time. Even if they don’t use Facebook all that often or at all, it is imperative to ensure you have a loyal employee when entrusting them with your company’s name. If not, the unfortunate price might be that all of your hard work, brand building, networking and SEO ranking for your business’s Facebook page could go to the waste side.

Unfortunately, many businesses are currently in this predicament and have a hard time figuring out what to do. It is not the ideal way to retrieve your business’s Facebook page, but it is important. The only way to not get into this messy situation is to prevent it from happening in the first place; however, now that you are armed with the knowledge, you may do things differently.

If you are in this situation here is what you can do to get your rightful Facebook page back instead of having to start again.

Try these 3 steps to regain your Facebook Page:

1. DMCA Notice of Copyright Infringement

If someone else owns your Facebook page and is not willing to give it back or allow you to have access to it, you may be able to gain it back with this Facebook form. Only, fill this out if you are willing to give an electronic signature and able to prove that you own the name of the business.

2. Notice of Intellectual Property Infringement (Non-Copyright Claim)
Signing and proving that you own the business could help you retrieve your business’s Facebook page.

3. Username Infringement
This final step may ultimately be your best bet in gaining access to your Facebook page and successfully regaining ownership once again over your online reputation.

With any of these three steps be sure to read them and answer the questions carefully and honestly. An electronic signature is just as valuable as a written one. You will also need to show proof, so be sure to fill out all of the questions asked of you, and provide information that identifies you as the owner of the name and business.

Try all three to increase awareness of wanting your business’s Facebook page back and hopefully it will do the trick. Nothing is more important than protecting your brand, so be persistent – and with some initiative and luck you might just find victory.

Has this happened at your workplace?


Read more Soshable Social Media stories on our blog.

Soshable | Social Media Blog
There’s a 99-cent iPhone app in the App Store that will let you know when an old friend, coworker, ex or family member decides they’ve had enough of you on Facebook.

Defriended [iTunes link] keeps track of who your Facebook friends are and lets you know when you lose someone. Maybe it was all a misunderstanding — they clicked “unfriend” by accident. Or maybe it’s war. Either way, thanks Defriended!

The app — created by Dennis Harrison — uses Facebook Connect to import all your friends when you first run it. It checks for changes each time you load it up after that. New friends are placed in the “New friends” column, lost friends go to the “Defriended” column.

When Mashable’s Brenna Ehrlich unfriended me (just the latest turn in an ongoing, passive-aggressive workplace feud), I loaded the app and immediately saw that she’d been placed under “Defriended.”

I experienced some choppy performance when flipping through a long list of friends on an iPhone 3G, but other than that the app seemed to work well. Its entry into the marketplace is well timed. “Unfriend” was the Oxford dictionary’s word of the year in 2009.

Alternative: Facebook Friends Checker for Firefox

This isn’t the first tool we’ve seen for catching people unfriending you. A few months back we wrote about the Facebook Friends Checker script for users of the Firefox web browser. It’s not quite as easy to get going — you have to install Greasemonkey then import the script — but the functionality is similar. It doesn’t list new friends and old friends, but it will put up a very hard-to-miss notification panel when someone unfriends you.

UPDATE: Our readers report that the app is giving them the error “Invalid API key specified: The application you are trying to access does not exist or has been disabled.” We aren’t getting the error but the app won’t work for us, either.

It’s probable that Facebook has disabled the Connect functionality for the app. The Facebook Platform developer agreement states “You must not notify a user that someone has removed the user as a friend” because that would “circumvent our intended limitations on core Facebook features.”

The app is still in the app store though, so there are bound to be a lot of wasted dollars until Apple pulls it.

Tags: defriended, facebook, facebook connect, iphone, iphone app, social networking, unfriend

I see Facebook’s demographics for the top 15 country markets. Okay, so that may not rhyme, but at least you know what this post is about, right?

As always, the source Inside Facebook has an in-depth look at some Facebook demographics that matter. In this case, a look at some international statistics in the 15 largest countries represented on Facebook. I only have information on four of the markets – you have to be a member of Inside Facebook Gold to get the full report. Let’s see what we’ve got for now.

U.S. Statstics
The U.S. market has been widely documented, with slightly more female than male users (57.5%), and a healthy population of users over the age of 25. But as Facebook approaches 500 million users, approximately 70% of them are from countries outside of the United States.

We know the U.S. members are continuing to grow: 4.4 million were added in April, and another 7.8 million joined in May, bringing the U.S. total past 125 million.

And while women 18-25 make up the largest single demographic in the U.S., it’s instructive to note that a full 61% of Facebook’s American user base is over the age of 25.

So much for long-held assumptions.

United Kingdom
Let’s hop over to the U.K. where, thankfully, we don’t need to bring a translator (although George Bernard Shaw once said that we are “Two nations separated by a common language.”).  The female/male split is more of an even match, with women taking the lead at 51.1%.

But where we really see a difference is in the percentage of individuals in the 18-25 and 26-34 range – clearly this is the core market for the U.K. And with 43.5% of their users under the age of 25 (compared to the U.S.’s 39%), it’s a slightly younger crowd.

But overall across age and gender, our two nations are fairly similar in Facebook demographics. Perhaps we are just separated by a common language.

Would it surprise you to learn that Indonesia is currently Facebook’s third largest country? It shouldn’t, as it’s the world’s fourth most populous country. It also shouldn’t surprise you that the country with the largest Muslim population also has a larger male presence on Facebook: 59.2% male vs. 40.8% female.

Another huge difference: a vastly younger population. Users under 25 years of age make up 72.5% of Facebook’s Indonesian population. Users over 35 only account for 8.9% of the total userbase.

Thinking of marketing something that’s more applicable to an older population in Indonesia on Facebook? You might want to think again.

We’ve got a similar makeup in Turkey: more male than female – only even more so. Men comprise 64.4% of Turkish Facebook users. And they’re fairly young, too: 56.5% of male users are under 25 and 63.7% of women are under 25. However, there’s a healthy chunk remaining across both sexes in the 26-34 and 35-44 age range as well.

Not too surprisingly, when we get to France, we return to data that are more reminiscent of what we saw in the U.S. & U.K. A fairly even split of male and female users, but with just about 50% of users under 25 years of age. The over-35 crowd stands at about 25.7%, which still has a ways to go to equal the U.S.’s 38.2%.

Additional facts
Overall, Facebook’s youngest country by demographics is Indonesia, which is also its third largest. It may be a while before we see a leveling out of the age of Indonesian users, but it bears following. Largest userbase over 35, in descending order: United States, Canada, the United Kingdom, and Spain.

What this all means is that you should check your facts and the most up to date information on whatever platform you choose to participate on in the social media space, because it’s dangerous to assume that a U.S.-centric approach will work around the globe.

Image credit: chicks57 (Flickr)

The Social Media Marketing Blog
It’s almost Valentine’s Day, so we thought we’d inject a little romance into this week’s Web Faceoff, our weekly poll series where we compare web services and have them compete for your vote.

Online dating is a big business — millions are made every year helping singles young and old connect through the filters that the web provides. There are also literally hundreds of dating sites to choose from: Yahoo Personals, eHarmony, SinglesNet, OKCupid, among others.

However, this week’s faceoff pits the two biggest dating websites against one another: PlentyofFish vs.

PlentyofFish is the world’s largest free dating web service (although it now has a $5 “serious” option). Still, for most of its existence it has made millions solely through ads and a staff of fewer than five, led by the founder, Markus Frind., on the other hand, has 20+ million users, hundreds of millions in revenue, and is owned by IAC, who also owns, CollegeHumor, Citysearch, and Vimeo.

A big part of the debate is simple: Which model is better? Is Match’s subscription service more effective at helping find true love, or does PlentyofFish provide the best chance at romance?

This is where we want you to weigh in. Vote in our poll and let us know what you think. Polls close on Valentine’s Day, 12:00 p.m. PT. Until then, vote and comment away. And Happy Valentine’s Day!

Who would win in a fight: or PlentyofFish?(polls)

Reviews: Vimeo

Tags: dating, okcupid, online dating, Plenty of Fish, web faceoff

Is it a fad? Is it a scam? Is it here today, gone tomorrow?

Social media and marketing experts have had a wide range of opinions on the future of social media for a long time. Many said it would be gone by the end of 2010 (I even recall an article in 2007 that predicted the demise of social media as a marketing tool by 2008). Just about everyone who predicted that social media would die are either silent or admitting the error of their ways.

Our friends at Flowtown put together this excellent infographic that puts it all into perspective for us. Still have doubts? Don’t.

Everybody’s Doing It: How Marketers Are Utilizing Social Media In 2010
Flowtown – Social Media Marketing Application

Soshable | Social Media Blog
A woman watching the sunset off the coast of St Peter-Ording — a popular tourist destination in Germany — via a beach webcam became an unlikely hero. She spotted a disoriented man walking on the frozen ice who was using his camera flash to signal for help, and directed police to his rescue.

According to the BBC, the unnamed photographer “had become lost after walking onto ice off St Peter-Ording to photograph a sunset,” and Kristen Stielow spotted him via a webcam operated by St Peter-Ording’s local tourism board. Police were then able to locate the lost German tourist and guide him back to shore by flashing their car lights.

The happy ending to this latest incident is yet another reminder — much like the iPhone app that helped save a man’s life after the Haiti earthquake — of how technology we may take for granted on a daily basis can be used for greater purposes.

[img credit: BBC]

Tags: media, webcam