“With Google Advisor, you enter information about what you’re looking for in a mortgage, credit card, CD, or checking and savings account.”

And unlike Google comparison ads, Google is caching these pages

As 2010 comes to end we’ve got a lot to celebrate at SEOmoz, so today we’ve decided to take a little break and do something completely silly:  we’ve decided to have a pie eating contest, and you can watch it live today at noon.

Pie Eating Contest Live Stream

Watch the [...]]]> Posted by Jamie

As 2010 comes to end we’ve got a lot to celebrate at SEOmoz, so today we’ve decided to take a little break and do something completely silly:  we’ve decided to have a pie eating contest, and you can watch it live today at noon.

Pie Eating Contest Live Stream

Watch the contest and chat live with other viewers: Noon Pacific Time, Today, Friday, December 10th

Participants

Aaron
Miranda
Tom
Rand
Sarah
Danny
Crissy
 

"Official" Rules

The winner is the person who can eat the most amount of pie before the end of a predetermined song. (The song will be roughly 3 min 14 seconds)

1. No Hands!
2. You must get the nod from Christine before moving on to the next pie. (Lord Christine will be the sole judge of whether or not a person is done with their pie.)
3. All pies are approximately the same consistently and size*

_{* – Except for Aaron’s pie. He went out of his way to get a Vegan friendly pie (respect!) but chose a Pecan pie (wait what? Please someone explain density and sharp nuts to him ;-p)}

Can’t make the live stream?

We’ll post videos right here, soon after the contest.

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SEOmoz Daily SEO Blog

This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

One often-ignored part of SEO is making invisible pages [...]]]> Posted by wrttnwrd

This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

One often-ignored part of SEO is making invisible pages visible. When I say ‘invisible’, I mean pages that have received zero clicks from organic search results.

If you can find those pages, you can decide:

• To keep them, but work to raise their organic search profile;
• To keep them, but use more of their link juice to help other, higher-profile pages on your site; 
• Get rid of them, and 301 redirect them to higher-profile, higher-value pages on your site.

Soooooo, how do you find ‘em?

Turns out, a new Google Analytics feature can make it happen: Pivot table reports

Here’s how you do it:

1. In Google Analytics, click ‘Content’.
2. Click the ‘Top Content’ report:You’ll see a list of the most-viewed pages on your site. Not much help just yet.
3. Now for the good stuff. At the top-right corner of the ‘Content Performance’ tab, click the ‘Pivot’ button:
   

4. Change ‘Pivot by’ to medium. Leave ‘Showing’ set as ‘Pageviews’. You’ll get a new table showing pages as the rows, and the mediums (media? mediumses?) as the columns, like this:
   

5. Now, sort the ‘organic’ column ascending (lowest values first). You’ll see a nice, clear list of pages that haven’t received any clicks from organic search:
   

That’s it! You can take a look and find the pages getting zero organic clicks.

A few cautions:

1. This report will not show pages with zero pageviews overall. If a page never received any pageviews, then the Google Analytics tracking bug never fired, and the page isn’t in Google’s reports.
2. This data is a lot more helpful for pages that otherwise get lots of traffic. If a page gets 1 view overall and zero organic views, that may mean it’s got SEO issues. Or, it may mean that the page just sucks overall. Use your judgment.
3. This is only 1/2 the battle. Don’t assume the invisible pages need optimization, and that all will be well. It’s possible that these pages simply shouldn’t be there, or that there’s a problem with how you’re linking to them, or something else. Use this report as a starting point. Not an end point.

Happy Analyzing!

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A common issue online marketers have is coming up with unique differentiators. SEOs have this problem – it takes virtually no effort for an intermediate or advanced SEO to understand a competitors’ main link acquisition strategies in an hour or less. That allows [...]]]>

A common issue online marketers have is coming up with unique differentiators. SEOs have this problem – it takes virtually no effort for an intermediate or advanced SEO to understand a competitors’ main link acquisition strategies in an hour or less. That allows new entrants into the field to easily duplicate your hard, pioneering efforts. Affiliates have this problem – there are so many people vying to sell the same thing that it’s hard to stand out. User friendliness and pricing no longer help – price comparisons, coupons, deals and reviews are now commodified. So let’s define the problem: Differentiating your site in a lasting way is difficult, because competitors can copy you without much trouble.

But what about throwing up a language barrier?

Suppose you’re an SEO blogger and you start reaching out to Russian SEOs. Suddenly, it’s a lot harder for your competitors to build the same links. Even if they see where you’re getting the links, they can’t immediately figure out how you earned them. Google Translate may help, but it’s not great. Besides, it doesn’t even begin to allow them to get in touch and solicit the links. And if your competitors try to outsource Russian language link solicitation, they have to initially put blind faith into the outsourcing company that they’re not spamming and that they’re doing what they promised, and doing it well. They sure as hell aren’t going to start checking the Russian outsourcing company’s grammar.

Suppose you’re an affiliate who starts producing content in French. The same problem applies to competitors – how are they going to source French language content? How will they proofread it? This simple tactical idea applies advanced SEOs’ 7 curiously obvious rules. For example, it questions the assumption that you need to do business in the same language as your competitors. Why not mix it up? And whoever moves first, will likely have a big advantage.

Another example of applying the principles, is that this idea was inspired from experience. I’m currently planning a new SEO plugin, and my friend Jacob Share (who teaches folks to find jobs) asked me whether I’d want it coded in a way that enables translated versions. That seemed an excellent idea to me, as my first WP plugin – Internal Link Building (details on V3 here) – got loads of links from around the world, and was even translated into Russian and ported to other CMSes.

If you liked this, get a free chapter from my book on advanced SEO. The text is done, and we’re finalizing the cover for printing .
photo credit: Photospin

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Advertisers:

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2. BOTW.org – Get a premier listing in the internet’s oldest directory.
3. Ezilon.com Regional Directory – Check to see if your website is listed!
4. Directory Journal – Get permanent deep links in a search engine friendly directory
5. Glass Whiteboards – For a professional durable white board with no ghosting, streaking or marker stains, see my Glass Whiteboard Review
6. Need an SEO Audit for your website, look at my SEO Consulting Services
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12. What Motivates You – what makes you want to get up and be successful

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Foreign Languages As A Competitive Differentiator

Graywolf’s SEO Blog

Consider this image below from the SEOmoz Google Analytics account. Behold a site rarely displayed in SEO blogs. 

Notice the similarities to a typical Kansas highway. Both are dead flat, contain no peaks or valleys, and are traffic free.

Such was the sad state of SEOmoz’s referral traffic [...]]]> Posted by Cyrus Shepard

Consider this image below from the SEOmoz Google Analytics account. Behold a site rarely displayed in SEO blogs. 

Notice the similarities to a typical Kansas highway. Both are dead flat, contain no peaks or valleys, and are traffic free.

Such was the sad state of SEOmoz’s referral traffic from Google News prior to April of this year. In truth, SEOmoz didn’t really pursue traffic from Google News for several reasons.

• Google News never sent us significant traffic in the past
• In our minds, we don’t consider ourselves a "news" organization
• Unlike news organizations, SEOmoz doesn’t drive revenue through advertising

What Changed Our Minds?

In April, Rand’s post on White Hat SEO went nuclear. The blogosphere exploded with commentary and traffic poured in from all corners of the Internet. We recorded 8000 visits from Google News the first two days alone. 

The drought was over.

But why that particular post? Rob Ousey from Distilled pointed out that the few SEOmoz posts included in Google’s News index all had one thing in common. They each contained a number in the URL. For example:

../blog/white-hat-seo-it-fing-works-12421
../blog/google-told-you-so-12428
../ugc/dissecting-local-seo-via-competitive-analysis-12284

Given the way Google News indexes content, this makes sense:

“Display a three-digit number. The URL for each article must contain a unique number consisting of at least three digits… Please note that this rule is waived with News sitemaps.”   
- From Google (publishers) Help

Our indexation was pure accident! By default, most SEOmoz blog URLs don’t contain numbers. 

We decided to dispose of our previous perceptions and chart a proactive course in gaining visits from Google News. Here’s how we did it – and how you can too.

1. Are You Newsworthy? Yes You Are

You no longer have to be a big news player (or a spammer) to find your way in Google News. Google clearly states both blogs and news organizations alike qualify for inclusion.

Ask yourself the following questions. Consider yourself a candidate if you meet the following criteria.

1. Do you discuss current events?
2. Is your content timely?
3. Do you offer commentary?
4. Is your blog itself newsworthy?

These are some of the same qualifications that make for great content in any context. The number of categories in Google News is staggering. It includes topics as varied as business, education, humor and even ice hockey.  

There’s room for everything in Google News. Love to write about hair? Yep, there’s news for that.

Don’t sell yourself short. If you’re not already producing newsworthy content, you should.

2. Qualify Your Site

Not everyone gets in Google News automatically. To see if you’re already included in the index, perform a “site:” command within Google News using your domain. In our case, SEOmoz was already included.

If Google hasn’t included your site in its news index, you can request inclusion.

Rand addressed how to improve your chances of appearing in Google News in a recent PRO Webinar. He recommended improving your site’s substantive metrics, including such factors as the number of inbound links and subscribers to your blog. Having a good user interface can also help.

Again, even if getting in Google News isn’t your focus, these are the same benchmarks for increasing your visibility on the Web in any market.

3. Get Your Content Indexed

Google keeps it’s news index separate from it’s regular web index. Just because Google crawls your site and you appear in search results, doesn’t mean your content is included in Google news.

There are two ways to get your content included in the index:

1. Number your URLs (see above)
or
2. Create a Google News Sitemap.

The sitemap contains a number of advantages over simply numbering your URLs. Sitemaps allow you to tag your article with proper titles and publication dates. In addition to categorizing your content more accurately, sitemaps also give you the ability to annotate your content with metadata such as keywords or stock tickers.

The downside is news sitemaps can be complicated to build if you lack development skills. Google dictates that your news sitemap should only contain articles published in the last 24 hours. So you’ll want an automated system. In our case, Casey Henry was able to build a custom sitemap generator that met these specifications.

If you run a blog using a third party platform, a number of good solutions exist for WordPress, Joomla, Drupal and more.

4. Rise to the Top

A number of great articles have been written about how Google News works and how to get indexed. Indexation relies on several factors:

1. Topic Factors – How hot is the story topic? Last week it was The Governator, but it could be anything, even kittens.
2. Story Factors – How relevant and fresh is your specific content to this topic.
3. Publication Reputation – Sort of like Domain Authority, except specific to news publication.

Timing is key to Google news. Paraphrasing from Rand’s aformentioned webinar: "If you break a big story first, you can see more traffic than you ever imagined from the first page of Google News."

But timing a great story is hard to predict.

What you can control are a number of on-page factors that improve your chances. For example, adding a good photo next to your headline increases the likelihood of Google displaying the photo, which also helps your CTR. Adding a unique video to your post (along with maintaining an active video sitemap) also improves your chances of rising to the top.

Other best practices to consider include titles, article text, and more. This great interview with Josh Cohen highlights many of these techniques.

5. What About the Results?

After we added a sitemap, Google News became the 4th largest referring traffic source for SEOmoz, bigger than Linkedin, StumbleUpon and Hacker News (but significantly behind Twitter, Facebook, and Google Image search.)

In the last month, three different posts received over 1000 extra visits. Our future posts are "primed" for more. To be fair, this isn’t a huge amount of traffic for a site like SEOmoz. The traffic has a high bounce rate and low conversion rate.

That said, SEOmoz has not changed its content one iota to gain more traffic from Google News. We don’t "chase the algorithm." Were we to optimize our content towards this goal, our traffic would undoubtedly rise higher. 

Got a success story or more tips? Please share in the comments below.

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SEOmoz Daily SEO Blog

Article marketing has been one of the foundations of link building ever since I got started in SEO. However, since sites like Ezinearticles and Suite 101 have taken a huge loss in ranking and traffic as [...]]]>

Article marketing has been one of the foundations of link building ever since I got started in SEO. However, since sites like Ezinearticles and Suite 101 have taken a huge loss in ranking and traffic as a result of the panda update, should article marketing still be a part of your overall strategy? We need to take a step back and look at the big picture to find the answer …

While many people will debate this, I don’t believe sites like Ezinearticles were passing much link equity for quite some time. The links acted more like pointers and helped with discovery. The pages themselves could accumulate trust/authority/pagerank, but they weren’t transferring much of that value to the website linked to in the bio paragraph.

Secondly, if the article was republished somewhere else, it was most likely treated as duplicate content. Ezinearticles had more trust than the almost any other site republishing the article, so they were given credit as the original content “owner”. The real value from Ezinearticles was finding people who were interested in taking your content and publishing it in exchange for a link, then tracking the competition in the space to see what other link building sources/methods they were using.

So should article marketing still be a part of your strategy? Yes–just a much less important one. First, you need to be honest about the quality of the articles you submitted. Chances are good that the articles with 250 words that read like it was written by an ESL student working the night shift at an all night convenience store while his boss wasn’t around isn’t worth spending time/money on anymore. Most article directories have raised the bar for quality while trying to get back in Google’s good graces. So, if you are going to use article directories, you will need to send them higher quality content. Unless you are a brand new website, I wouldn’t create more than 15-20 articles a year: the ROI just isn’t there anymore. Keep in mind that you will have to point links at your articles from a variety of sources if you want them to have maximum effect.

If you are doing any ORM work, article marketing is still viable. Get the person/company name in the title, point a few links, and, unless you are competing against major sources, you should be good to go.

Your link building activities should never be dominated by just one tactic.You need to have a blend/mixture for maximum effectiveness. If you focus on just one technique, you run the ris:k of losing all your rankings if that tactic gets devalued.

So what are the takeaways from this post

• Article marketing should still be part of your overall marketing strategy–just a less important one.
• Bring the quality of your articles up to good or better.
• Submit to 3-4 article directories, not just one.
• Submit 15-20 articles per year.
• Point links directly at your articles from your website and other sources.
• Don’t expect a huge transfer of link equity. Think of it as a “fresh pointer”.
• For ORM, article marketing can be used much more aggressively.

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Advertisers:

1. Text Link Ads – New customers can get 0 in free text links.
2. BOTW.org – Get a premier listing in the internet’s oldest directory.
3. Ezilon.com Regional Directory – Check to see if your website is listed!
4. Directory Journal – Get permanent deep links in a search engine friendly directory
5. Glass Whiteboards – For a professional durable white board with no ghosting, streaking or marker stains, see my Glass Whiteboard Review
6. Need an SEO Audit for your website, look at my SEO Consulting Services
7. Link Building- Backlink Build offers 45 PR5+ Backlinks for 5
8. KnowEm – Protect your brand, product or company name with a continually growing list of social media sites.
9. Links From PR9 Sites – - Get In Top 3 Google ASAP
10. Scribe SEO Review find out how to better optimize your wordpress posts.
11. TigerTech – Great Web Hosting service at a great price.
12. What Motivates You – what makes you want to get up and be successful

This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis WordPress Theme review.

Article Marketing in a Post Panda World

Graywolf’s SEO Blog

I caught a post this week from Peter Shankman entitled "I Will Never Hire a Social Media Expert and Neither Should You." It’s not the first of its kind, nor was it the best argued, but it struck a nerve and has made a number of waves around the web. [...]]]> Posted by randfish

I caught a post this week from Peter Shankman entitled "I Will Never Hire a Social Media Expert and Neither Should You." It’s not the first of its kind, nor was it the best argued, but it struck a nerve and has made a number of waves around the web. Needless to say, as someone who employs multiple team members with a great deal of social media expertise, I strongly disagree with the substance and sentiment of the piece.

Here’s Peter’s argument in his own words:

No business in the world should want a “Social Media Expert” on their team. They shouldn’t want a guru, rock-star, or savant, either. If you have a “Social Media Expert” on your payroll, you’re wasting your money.

Being an expert in Social Media is like being an expert at taking the bread out of the refrigerator. You might be the best bread-taker-outer in the world, but you know what? The goal is to make an amazing sandwich, and you can’t do that if all you’ve done in your life is taken the bread out of the fridge.

The full piece makes a passionate case, but an entirely false one. There’s no evidence, only opinion; no examples, just speculation; no data, but loads of stereotyping. The author is certainly one of the premier benefactors of social traffic and of a new, more socially-connected web (Mr. Shankman founded and sold HARO, the service that connects journalists to subject-matter experts), yet he somehow manages to ignore the benefits social media has brought him (and his clients/company) to write a scathing dressing-down of anyone who dares claim expertise in this marketing discipline.

As with my arguments against Mr. Roadruck last month, I’m worried that I’m falling for trollbait again. But, the people who do great social media marketing deserve a strong defense, and I believe the evidence is almost entirely in their favor. Besides that, as an SEO, I’ve long felt the brunt of baseless attacks by ignorant skeptics. I feel both a kinship and a duty to stand up for those who’ve had their profession ridiculed.

Let’s start by exploring the popularity of social media experts in comparison to another job role Mr. Shankman pointed out, traffic planners:

Social Media Expert, Traffic Planner trends

Social Media Expert jobs | Traffic Planner jobs

As you can see, there’s a dramatic rise in interest and demand for social media folks. I don’t think this is because companies are "wasting their money." In the current economic climate, corporate profits are at record levels and companies are hiring with a much greater eye to the bottom line than any other time in the past 20 years. These businesses are investing in high ROI projects + people, and social media is part of that.

The primary point Mr. Shankman appears to make is that social media skills and expertise are merely "common sense" that every marketing professional/department already has. Thus, there’s no need to specialists or experts to assist in understanding the tools, opportunities or nuances of the field.

I beg to differ.

Product, marketing, engineering and customer service departments can all benefit from greater knowledge and understanding of social media, and very little of it is common sense. From knowing the difference between an original tweet and a retweet (on the basic end of the spectrum) to crafting lifecycle attribution by melding tools like Bit.ly PRO and Facebook Insights with analytics packages (on the advanced end), social media expertise more than just useful, but often critical to improving overall performance.

Facebook has 600 million users; Twitter’s at nearly 200 million; LinkedIn is over 100 million; Blogs have hundreds of millions of readers and tens of millions of publishers; Tumblr alone has 250 million pageviews in a day and Disqus reaches 500 million visitors each month. Social’s driving an increasing proportion of the web’s traffic, conversions and value. How can anyone logically proclaim that experts are worthless?

As a thought excercise, I created the following chart highlighting some of the critical knowledge areas in social media:

NOTE: As I am not a social media expert, these are likely more illustrative than they are accurate
 

I don’t see how Mr. Shankman can believe A) that these pieces of knowledge won’t help organizations improve B) that such knowledge is innate and requires no specialization, research or study.

As further evidence, I’ll call to the witness stand some exemplary individuals and companies that I’ve seen have a massive impact on improving KPIs, processes and internal use of social media. While I’m a passionate supporter of social media marketing, these are the true experts:

• Marty Weintraub of AimClear is one of the industry’s shining stars. His research, clients and results speak for themselves. No one has ever seen Marty speak and not come away in awe of the passion, dedication and deep expertise he shines.
• Dan Zarrella of Hubspot has put together some of the most respectable and useful research in the field of social media and helped to turn HubSpot into a shining beacon of knowledge dissementation across the web. His presentations, webinars and data have made him the web’s pre-eminent social media scientist, and someone whose expertise is backed by more data than nearly anyone else in the marketing field.
• Ciarán Norris of Mindshare Digital, whom I’ve known for years and who grew from a talented search marketer into an even more talented social and brand marketer. He now runs digital media marketing for Mindshare in Ireland and has helped dozens of big brands build remarkable, revenue-generating social strategies.
• Thomas Høgenhaven is currently engaged in a unique project to study and make recommendations around SEOmoz’s internal social community, analyzing how users interact with each other, when high vs. low quality behavior emerges and how to encourage the former while minimizing the latter. I fully expect Thomas’ expertise and his work will be invaluable to our community and to the long-term prospects of this part of our business.
• Jen Lopez of SEOmoz runs community management here at Moz. She’s helped to scale our social presences, stayed in touch with events, questions and engagement across multiple networks and is directly responsible for a substantive portion of our traffic, conversions, retention and brand-building efforts. Her expertise spans tools, platforms, branding concepts, social launches and more. See, for example, the recent Mozcation program she’s turned into an amazing outpouring of community effort and attention.
• Kristy Bolsinger of Ant’s Eye View has consulted with dozens of local and national firms to help devise successful social media + web marketing programs. I’ve personally heard great feedback from folks who’ve worked with her, which is why I continue to refer those seeking consultants her way.

There are remarkable people with social media expertise. Some of them even use the highly appropriate title "social media expert" or "social media specialist." They provide a ton of value to the organizations they work with and neither Mr. Shankman, nor anyone else, should belittle their profession.

In fact, I recommend the opposite. Do as we’ve done, and hire folks with social media knowledge and expertise. It will open opportunities that wouldn’t be otherwise available, and if your other processes around monetization and customer acquisition scale, social is a phenomenal compliment to whatever channels you’re currently pursuing.

On a final note:

Mr. Shankman, if you despise social media expertise and those who earn a living from sharing that knowledge with others, might I suggest that you remove your "featured" listing from this directory of social media consultants? Also, let’s get a beer sometime. I bet you’ve got a ton of social expertise that could help my company (totally serious – I’ll even buy).

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SEOmoz Daily SEO Blog

After killing [...]]]> Not that long ago I highlighted how infographics were largely being destroyed as a link building tool by some unscrupulous folks who were offering to pay people to host the infographics to their sites – in a sense making the word infographic seem & feel like spam, just like paid links.

After killing that source of links, the folks behind that work are proudly moving on to fake non-profits and awards for bloggers, launching multiple fake charity sites in the last couple months, and then mass emailing bloggers with fake awards and link buying offers.

Any website with only 4 pages of content, that claims to be a non-profit, yet has no contact information available, while claiming to be 3 or 4 years old (even the domain name was only registered 2 months ago) is probably somewhat sketchy.

As a marketer, you want anything you do to pass the sniff test. So if your stuff looks anything like this fake scammy crap garbage then you are not going to have much success with it. Largely because the folks who are sending out millions of emails are going to sterilize the market and turn the web cynical toward even more marketing techniques. So you need to make your marketing efforts that much more personalized, and it also helps to have a real presence in the field, that way bloggers won’t dismiss you as just another scam, like they might those folks promoting the fake charity angle.

This is another reason why it also helps to create things in entirely unique formats. The gamers exploiting stuff burn out one opportunity after another, but most of their new & creative slants are simply extensions of things that worked for others. Getting out in front of the scammers on a new trend & format is far more profitable than following in their footsteps. But be aware that marketing ideas have a curve to them. An idea which starts off pure and is successful & profitable will end up coming under the eye of scammers at some point. And most forms of fraud are based around trying to look like the real thing, so eventually a format that was once profitable eventually loses its potency and you must move on.

The best forms of marketing which help you differentiate yourself from the scammers are those which build trust over time: branding, awareness, social interaction, etc. The person holding up a puppet might be able to compete with you here and there from time to time, but if you build something with depth and substance they will have a hard time competing on a sustainable basis.

SEO Book.com – Learn. Rank. Dominate.

Cisco, the maker of Internet routing gear, customized its technology to help China track members of the Falun Gong spiritual movement, according to a federal lawsuit filed last week by members of the movement.

The [...]]]>

SEO Book.com