Categories Archives

You are currently viewing all posts published under Joel Goldstein.

Build a following as a consultant

Consulting GroupAre you a consultant? Whether you are independent or not, building a following will directly affect your bottom line. Your success as an advisor depends on a number of elements, the first of which is your credibility. Credibility can be built entirely online, here are a few ways to DIY your public relations.

1) Start a blog with a Q&A section.

Question and Answer sections in your website will allow you to display your level of expertise as well as the verity of knowledge in a helpful and search engine beneficial format. Building this section of your website can be controlled and flexible. You can use a verity of ways to create this including video, blog commenting, or a contact form.

2) Use Social Media to promote your advice and “quick tips”

Social media will provide the most invaluable key to your online promotion. Social media can be easily integrated into your website, as well as provide you an online distribution tool for your articles. The two most important Social media tools to develop and grow include your Facebook Fan Page and Twitter Following. Each with the right website designer can be automatically updated every time you publish an article to your website.

3) Capture an audience and build a following through Email Marketing

Email marketing is important, however social media is growing and will be more valuable in the future as it becomes the default for messaging. Capturing information about your audience can be done through your website using a contact form or service such as aweber or constant contact. Give away a free information packet with a sign-up or use Google’s Feedburner to grow your audience easily using Email Marketing.

4) Encourage feedback and comments

When you construct an outline for your articles you should leave the reader the opportunity to answer your article with a followup question or comment. Using a blog format to publish your information automatically lends itself to this type of atmosphere. Ways to encourage comments include picking controversial topics, ending your post in a question or just asking for opinions.

5) Publish your information through online article directories

Publishing your information to your website is great, however you’re missing a lot of free traffic by not taking advantage of these highly regarded free resources. The 3 top article websites are: knol.google.com, ezinearticles.com, ehow.com


Joel Goldstein

StalkerHave you recently discovered the fun of Facebook? Connecting with old friends, hearing news from businesses and groups that you are interested in, or just keeping in touch with your kids. The Internet is the greatest tool developed in this century. It has revolutionized the way we communicate, do business, and get stalked. Online stalking has become a serious issue, here are a few ways to make yourself invisible to obsessive strangers — without putting a crimp in your social life.

.

Know Your True Friends

The constant updates and pictures that are put online through social networks are like hanging a welcome sign to anyone who wants to browse through a glimpse of your life. You are revealing a lot of information about yourself that you may not have imagined would be of interest to someone who does not know you… but you are wrong. You may have thousands of friends on a social network, but you should only allow a chosen few to view the day-to-day happenings of your life.

Fortunately, most websites have privacy settings, which are easy to set up. To create a barrier to prevent against prying eyes on Facebook, type www.Facebook.com/privacy into the address bar and choose what information you would like to share with the public and what information you would like to keep only to your friends.

There are similar account settings on both LinkedIn and Twitter. On Twitter, specifically, if you are a frequent user it is recommended that you update your settings on the account page to “Protect My Updates.” This will allow only your “Followers” to be allowed to read your Twitter feed. Every event in the everyday Facebook user’s life is now shared with friends and coworkers. Through the course of life there are highs and lows, marriage and divorce. P

arry Aftab, an Internet privacy and security lawyer, recommends temporarily “defriending” mutual friends after a breakup. There is a good chance that mutual friends share information about you with your ex or at least make comments about your status in passing. It is best to break that connection online, at least until the drama has died down.

.

Don’t Pinpoint Yourself

It’s tempting to publicly share your location when you are doing something exciting such as “Flying to Hawaii” or “Going to Miami for the weekend!” However, you are actually telling any prospective criminals “Hey, I’m not at home!” It doesn’t matter how excited you are about going to the Caribbean on a 2 week cruise, post the pictures when you get back…tell people about it online after the fact. There is too much at stake.

.

Sitting at home alone? Google Yourself!

It may sound egotistical, however, by searching for you name online you can find out who’s talking about you in a forum or group, posting blog comments about you, or potentially posing as you! Set up a Google Alert that will notify you anytime someone enters your name or phone number online. This will keep you alert to your online presence and hopefully prevent any misunderstandings.

.

Research and Be Safe.

Craigslist is an amazing website connecting people from all walks of life to get a job, sell an item, or hire a contractor. The simplicity of using a service like this can make it easy to be comfortable and forget the #1 rule of safety first. To be safe using these online forums, use an email that doesn’t give away your full name when responding to an advertisement. Take precautions when meeting someone in real life for the first time, even if it is for buying their Ipod or checking out their car. Some quick ways to evaluate a person before meeting them is a quick search through Google.

.

Conduct 3 separate searches:

  1. E-Mail
  2. Phone Number
  3. Full Name

This will at least give you some security about who you are going to meet. If you are still unsure you can turn to the many online agencies who conduct background checks, combing through security databases on your behalf. Always be accompanied by a friend if you are going to meet someone you are unfamiliar with, and let others know where you will be going.

.

Unleash yourself!

Technology has provided us a world at our fingertips.It’s amazing the applications we have created for the Smartphones. Those phones enabled with GPS can triangulate your position and tell friends if you are nearby. As a precaution you should keep these programs turned off unless you are actively using them.

The world is amazing and unpredictable. Do not stray from the modern advances in technology; embrace them! Keep yourself safe by being precautious. It doesn’t take much time and you will have an invaluable reward for your actions…piece of mind.

Related posts:

  1. How To: Stay Safe Online
  2. Creating a uniform online branding strategy
  3. Get Googling Orlando

Joel Goldstein

Don’t spend your money on generic blog lists

BlogSave your money and spend your precious time where it will benefit you. Yahoo only submits 46 personal blogs and costs 9 per year to be listed. Even broad directories like the open directory project is not worth the time because of their long wait time, tough criteria and subpar acceptance rates.

If you are a larger organization and have the time to dedicate to a project like this it still provides a small SEO value. Your time is still much better spent focusing on Social Media or other online options.

.

Niche blog listings sites can be much more effective

Local or Niche listing sites can provide you with valuable backlinks and direct visitors to your site. Examples include

Boston Food Bloggers
Seattle Startup & Tech Blogs
San Francisco Mom Blogs
Consultant Talks

By using your search engine and seeking “Niche blogs” “Niche Bloggers” “Niche Blog List”. Try using tools like Yahoo Site Explorer and Open Site Explorer to search for a site that is popular and similar to yours. You’ll often find a few hundred opportunities.

Related posts:

  1. 40 Free Blog Hosts
  2. Top 50 Social Media Bookmarking Sites
  3. RSS Feed Directories

Joel Goldstein

Top 10Joel Goldstein will teach you the 10 things to keep in mind when building a website. This is applicable whether you currently have a website or are considering building one in the near future. Mr. Goldstein is the President of the Peer Marketing Group as well as a best selling author on marketing.

1) Attract and Hold the viewers attention immediately. This is different for each generation however here is a synopsis on what they like to see. The Baby Boomers enjoy seeing well put together material with quotes and credentials. Generation X is attracted to Bold words and when an advertisement raises a question. Generation Y or Millennials are drawn to large in your face pictures, they also are more likely to purchase something if their friends do. Don’t expect that your customer will look around your site for hours, they will only stay engaged as long as you have their attention. Give a clear path to a end goal, whether that be calling you or an online purchase. The more simple the better.

Best Practices Include:
avoiding graphics, flash animation, large pictures.

2) Target your customers by demographic and generation. Build your website according to what kind of customer you are looking to reach. If your website is directed at professionals, make the site bright and clear. If your site is targeting young teenagers, make the website more informal and relaxed. Give them an action to act on from your website.

3) Narrow down your website. Do not offer multiple products on the same page this will only confuse your customer. Dedicate a separate page for each product. If you wish to advertise your other products, do so in a subtle manner in the footer or sidebar.

4) Build your credibility immediately. Having a great website is a good first step, however if you are looking to build trust in your future customers state your credentials upfront. The Internet creates a air of mistrust in each website visitor, in order to sell your products you must first build the trust in your visitor to a level where they are confident buying from you.

5) Give correct information about yourself including an address, email and phone number. Going a step further and adding a clear privacy statement is a good tool for establishing credibility.

6) Offer a money back guarantee or a satisfaction guarantee. Give the client control of whether you want them to keep the product or not. The 5% of clients who return your products will eliminate any actionable negative bloggers or bad pr from being released online or to the press.

7) Make the money transaction on your website as easy as possible. Making the process short is essential for eliminating buyers remorse and eliminating confusion. Give your clients as many payment modes as possible including credit cards, online payments, electronic checks and a mailing address for customers paying via the mail. Amazon.com has patented the one click checkout process, due to the power of eliminating hurdles in the buying process.

8) Make navigating your website as simple as possible. Each page should lead seamlessly into the next. Creating a 1. 2. 3. step process is a great solution to streamlining your process.

9) Create the website with a color palate that matches the look and feel of your company. If you are marketing your product or service to professionals make the palate neutral and light, if you are targeting a younger generation you can take liberties and have a more bold color palate.

10) Keep in mind that most of your customers will find your website in the search engine. Design your pages so that your product pages each have individual titles and keywords to give you as much targeted exposure as possible. Use title tags and description tags to narrow this SEO scope down. By creating 15 landing pages for your website you will maximize exposure and increase traffic 15 times!

Bonus: I saved this obvious but most important tip as last. Give good information and give your viewer the option to get more good information by signing up to get more information from you. To that point if you would like to be informed on my future articles please visit my website http://JoelGoldstein.com and sign up to receive emails from me.

Related posts:

  1. Creating a uniform online branding strategy
  2. 5 Reasons Why Social Marketing is a Must
  3. 42 Top Social Media Tips and Tools

Related posts brought to you by Yet Another Related Posts Plugin.


Joel Goldstein

Modern AdvertisingAdvertising Plan: An outline of what goals an advertising campaign should achieve, how to accomplish those goals, and how to determine whether or not the campaign was successful in obtaining those goals. Using an advertising plan to map the road to your business’s success is important. Things to keep in mind when making an advertising plan are the overall budget, methods of advertising, predicted ROI, and overall message. It is incredibly important to create a uniform message for your overall advertising effort. Consider the larger branded agencies like AXE body spray or Apple where they have the same look and feel to all of their advertising whether it be on television or the web.
.
How to create an advertising plan directed at baby boomers: In order to create demand for your product or service using a targeted advertising plan you must first understand who your target market is. Baby Boomers are often experimental and individualistic, they respond best to advertising that is competitive in nature. Baby boomers also have the tendency to read information that they view as news. If you can make your advertisement reflect a news release or a news update you will receive much more attention from the baby boomer generation.
.
How to create an advertising plan directed at Generation X: Advertising plans directed at Generation X are most successful when using big bold words to grab attention. Another successful Sociomarketing strategy for Gen X is to ask their opinion or offer multiple answers to a question. This generation likes to give their opinion, yet they do not like to express it publicly. The solution to getting this demographic to act is to provide a choice of selections for them to choose from.
.
How to create an advertising plan directed at Generation Y – Millennials: Millennials tend to be very visually stimulated by large bold pictures and shy away from wordy advertisements or busy images. Creating an advertising plan for this generation is much more in depth because of the exposure they have to media everyday. A successful Sociomarketing advertising plan would include a verity of media. Think about the advertising/marketing strategies that Apple uses to sell their products to this generation. If you implement clean and simple lines into your advertising you will be successful in marketing to this generation.
.
Joel Goldstein is one of the foremost business marketing consultants in the world. He is known as the Father of Sociomarketing. As an experienced entrepreneur, Joel can relate his experiences into best practices for current and future business owners. Joel Goldstein’s speaking presentations run from an hour for a keynote speech to four hours for a half-day program. Visit http://JoelGoldstein.com for more information.

Related posts:

  1. How to use Sociomarketing to maximize eye tracking
  2. How to use Sociomarketing to optimize your leave behind material
  3. Generation X

Related posts brought to you by Yet Another Related Posts Plugin.


Joel Goldstein

Online StalkerHave you recently discovered the fun of Facebook? Connecting with old friends, hearing news from businesses and groups that you are interested in, or just keeping in touch with your kids. The Internet is the greatest tool developed in this century, it has revolutionized the way we communicate, do business, and get stalked. Online stalking has become a serious issue, here are a few ways to make yourself invisible to obsessive strangers — without putting a crimp in your social life.

.

Know Your True Friends

The constant updates and pictures that are put online through social networks are like hanging a welcome sign to anyone who wants to browse through a glimpse in your life. You are revealing a lot of information about yourself that you may not have imagined would be of interest to someone who does not know you… but you are wrong. You may have thousands of friends on a
social network, but you should only allow a chosen few to view the day-to-day happenings of your life. Fortunately, most websites have privacy settings, which are easy to set up.

.

To create a barrier to prevent against prying eyes on Facebook, type www.Facebook.com/privacy into the address bar and choose what information you would like to share with the public and what information you would like to keep only to your friends. There are similar account settings on both LinkedIn and Twitter. On Twitter specifically if you are a frequent user it is recommended that you update your settings on the account page to “Protect My Updates”. This will allow only your “Followers” to be allowed to read your Twitter feed.

.

Every event in the everyday Facebook user’s live is now shared with friends and coworkers. Through life’s course there are highs and lows, marriage and divorce. Parry Aftab, an Internet privacy and security lawyer recommends temporarily “defriending” mutual friends after a breakup. There is a good chance that mutual friends share information about you with your ex or at least makes comments about your status in passing. It is best to break that connection online at least until the drama has died down.

.

Don’t Pinpoint Yourself

It’s tempting to publicly share your location when you are doing something exciting such as “Flying to Hawaii” or “Going to Miami for the weekend!” however, you are actually telling any perspective criminals “Hey, I’m not at home!” It doesn’t matter how excited you are about going to the Caribbean on a 2 week cruise, post the pictures when you get back… tell people about it online after the fact. There is too much at stake.

.

Sitting at home alone? Google Yourself!

It may sound egotistical, however by searching for you name online you can find out who’s talking about you in a forum or group, posting blog comments about you, or potentially posing as you! Set up a Google Alert that will notify you anytime someone enters your name or phone number online. This will keep you alert to your online presence and hopefully prevent any misunderstandings.

.

Research and Be Safe.

Craigslist is an amazing website connecting people from all walks of life to get a job, sell an item, or hire a contractor. The simplicity of using a service like this can make it easy to be comfortable and forget the #1 rule of safety first. To be safe using these online forums, use an e-mail that doesn’t give away your full name when responding to an advertisement.

.

Take precautions when meeting someone in real life for the first time, even if it is for buying their Ipod or checking out their car. Some quick ways to evaluate a person before meeting them is a quick search through Google.

.

Conduct 3 separate searches:
1. E-Mail
2. Phone Number
3. Full Name

.

This will at least give you some security about who you are going to meet. If you are still unsure you can turn to the many online agencies who conduct background checks, combing through security databases on your behalf. Always be accompanied by a friend if you are going to meet someone you are unfamiliar with, and let others know where you will be going.

.

Unleash yourself!

.

Technology has provided us a world at our fingertips, it’s amazing the applications we have created for the smartphones. Those phones enabled with GPS can triangulate your position and tell friends if you are nearby… As a precaution you should keep these programs turned off unless you are actively using them.

.

The world is amazing and unpredictable. Do not stray from the modern advances in technology; embrace them! Keep yourself safe by being precautious. It doesn’t take much time and you will have a invaluable reward for your actions: Piece of mind.

.

Written by: Joel Goldstein
http://JoelGoldstein.com
http://PeerMarketingGroup.com

Related posts:

  1. Creating a uniform online branding strategy
  2. Social Security Number – Identity Theft Easy
  3. 42 Top Social Media Tips and Tools

Related posts brought to you by Yet Another Related Posts Plugin.


Joel Goldstein

I have recently organized my contacts. This may seem to be obvious, however I assume like many people when I get back from a networking event I’m too busy making appointments and organizing my business that I brush right over organizing my contacts. A friend of mine Will Tenney always says the people who we network with aren’t our next clients, but our new sales-force.

I internalized this between his advice and that of Robert Bobroff at the Orlando Business Journal who emphasizes the broadcasting of leads to your network. Taking these two seasoned networkers information is not easy, after the years of networking in Orlando I have accumulated over 600 business cards that I have kept. Here are the steps I’ve taken to organize my contacts in order to send out leads.

.

Step 1) Categorized each card

Real Estate

Insurance

Financial Services

House Services

Education

Not For Profit

Legal

Marketing

Business Services

Misc.

2) Entered each Name and Email into outlook “Group”

3) Customized Email signature to explain the reason for the email

4) Schedule to sit  down every sunday with the Orlando Business Journal and a highlighter.

I go through highlighting every lead for new business I can find reguardless if it is applicable.

I comb the leads noting which lead would be good for which industry.

I personally enter this data into a personalized email (NO BOILERPLATE)

I find the article on the digital version online and paste it into the email.

I politely remind the contacts in small text at the bottom of the email that my business works on referrals.

5) Due to SPAM blocks I space out my emails throughout the week making sure not to send more than 100 in one day.

This is how to create lead generation for your business… Karma. Most people say when you give without expecting to get then you will achieve the true meaning, but come on… This is business and my time is precious.

.

How to take this show on the road

Most of you know that my travels rarely keep me in one place, I have been able to use this system from the road easily enough. You do not have the comforts of the newspaper in your hands, however the Orlando Business Journal like all other Business Journals have a digital version that allows you to copy and paste an article into an email.

.

Automate the system

This system is more difficult to automate with overseas help, however by paying a college student to do this you will not only automate the system… your results will probably be far better. I suggest an English major… What else are they going to do when they graduate  : )

Related posts:

  1. How to Check E-mail Twice a Day…

Related posts brought to you by Yet Another Related Posts Plugin.


Joel Goldstein

Google has shown us an open door to the future, it is up to you to step through it. Our community has been nominated as one of the trial American cities to test Google’s new high speed internet. In order to get Google here we need you! You can get involved by visiting www.GetGoogling.com

Imagine the possibilities of streaming information seamlessly over a wireless internet connection that can transfer every book in the library of congress within minutes. This new emersion into the world of ultra high-speed Internet could be the spark that starts the next silicon valley right here in Orlando.

Do you remember dial-up? eeeeeeee-rrrrrrrrrrrrrrr… Do you remember the amazement when you were first exposed to cable from that dial-up connection? If Google decides to pick our community as a test city we could be in awe once again at the next step in our digital evolution.

Here’s how you can help:

· Fill out Google’s survey to directly let them know that you’re interested in having Google Fiber here in Orlando. Survey can be found at www.getgoogling.com

· Share a quick sentence with us on our Google Map about why you want fiber here. Map can be found at www.getgoogling.com

· If you’re feeling especially creative, make a short video and post it on YouTube so we can embed it our site. http://youtu.be/RTnJNVHBPMk (You Tube)

· Bolster our numbers by becoming a fan on Facebook or follow us on Twitter.
http://fb.me/GetGooglingOrlando (Facebook)
http://twitter.com/GetGooglingOrl (Twitter)

· Tell people about http://getgoogling.com by e-mailing them, updating your Facebook status, tweet about it, or Buzz about it.

Help Orlando take the next step, become a part of our history.

Written by: Joel Goldstein
President – Peer Marketing Group

Related posts:

  1. Creating a uniform online branding strategy
  2. 42 Top Social Media Tips and Tools
  3. 42 Top Social Media Tips and Tools

Related posts brought to you by Yet Another Related Posts Plugin.


Joel Goldstein

Sociomarketing™: The study of the social development, structure and functioning of cultural factors as it pertains to marketing.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.


Joel Goldstein

Business is good! I’ve been very happy with the recent turn with progress in business. I have been able to find clients that will give me free reign over their online marketing not only giving me more incentive to be creative but also allowing me to flex my marketing muscles… Which are huge. But size doesn’t matter right???

The only disappointing event that has happened recently is the organizers of TEDxOrlando not allowing me to speak at the November conference… What’s up with that I ask? I’m still preparing an amazing talk about the societal change that we as Millennials are experiencing with respect to communication online/text messaging/online gaming. The list of ways to communicate has become so broad but do we actually communicate more or less than before? That’s what I plan to research. Hopefully I’ll be able to deliver it at their next big event. That would be a huge opportunity.

Related posts:

  1. 5 Reasons Why Social Marketing is a Must
  2. New changes are coming soon to Facebook…
  3. Creating a uniform online branding strategy

Related posts brought to you by Yet Another Related Posts Plugin.


Joel Goldstein