URL: www.TrafficLawFirm.com
Product: Traffic Law Firm
Campaign: Search Engine Optimization, Marketing Consulting and Website Design
Time Frame: April 2010 – Current
Background: This forward thinking law firm knew the power that using Google and a perfectly optimized website as a lead generating engine. They have tried everything from Yellowpages to Pay-Per-Click with little or no success. The pay-per-click campaign had a conversion rate of 1.5% at it’s height and cost a few hundred dollars per month to run. They put their trust in our marketing team to do better.
Challenge: Law is a complicated market for a marketing company to tackle because of the regulations that are in place. With our team we were up against some heavy competition both locally and state-wide, both of which had Search Engine Optimization teams of their own. The first keyword that we had our sights set on was “Orlando Speeding Ticket” which had a significant amount of traffic.
Strategy: We custom made the website to be simple/to the point and made to convert visitors into leads. Here are a few points on how we optimized the website for lead capture.
With these changes the conversion rate went from 1.5% to 6.5% within a week of the launch.
We took an aggressive stance on Search Engine Optimization with a Link Wheel backlinking campaign. Each week a new Link Wheel comprised of articles, videos and web 2.0 profiles both linked to each other and back to the site created a highly valuable backlinking strategy.
Results: We succeeded in record time under a highly competitive keyword. The website shot to the #1 spot in under a month and successfully held that spot.
| Keyword | Google Rankings Before SEO | Google Rankings After SEO | Page in Google After SEO |
| Orlando Speeding Ticket | 3 | 1 | |
| Orlando Traffic Ticket | 4 | 1 |
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