Product: Traffic Law Firm
Campaign: Search Engine Optimization, Marketing Consulting and Website Design
Time Frame: April 2010 – Current
Background: This forward thinking law firm knew the power that using Google and a perfectly optimized website as a lead generating engine. They have tried everything from Yellowpages to Pay-Per-Click with little or no success. The pay-per-click campaign had a conversion rate of 1.5% at it’s height and cost a few hundred dollars per month to run. They put their trust in our marketing team to do better.
Challenge: Law is a complicated market for a marketing company to tackle because of the regulations that are in place. With our team we were up against some heavy competition both locally and state-wide, both of which had Search Engine Optimization teams of their own. The first keyword that we had our sights set on was “Orlando Speeding Ticket” which had a significant amount of traffic.
Strategy: We custom made the website to be simple/to the point and made to convert visitors into leads. Here are a few points on how we optimized the website for lead capture.
We took an aggressive stance on Search Engine Optimization with a Link Wheel backlinking campaign. Each week a new Link Wheel comprised of articles, videos and web 2.0 profiles both linked to each other and back to the site created a highly valuable backlinking strategy.
|Keyword||Google Rankings Before SEO||Google Rankings After SEO||Page in Google After SEO|
|Orlando Speeding Ticket||3||1|
|Orlando Traffic Ticket||4||1|