The title of this video post might get me in trouble because it might be a little bit misleading; but by purchasing “established” INDUSTRY RELATED websites and setting up a permanent 301 redirect to your main domain, you can quickly build authority and link equity. Enjoy the video!
For those of you who would rather read than watch the video, here is the recap.
This video is about a question that a few of us at SEO.com have received lately. The question is about purchasing websites and 301 redirecting those websites into your main domain to increase search engine rankings and increase link equity for your overall domain.
I’ve mapped out a website about snowboards. Your money site is where you are selling snowboards which is the home page of your domain. You then have your category or sub pages where you go into detail with each brand of snowboards like Burton Snowboards, K2 Snowboards, and Sims Snowboards.
I want to discuss the concept of purchasing brand new domains for the purpose of 301 redirecting those to your site to increase search engine rankings. For instance, I want to purchase a site about Burton Snowboards (www.burton-snowboard-reviews-by-greg.com), a site about snowboard tune ups (www.the-best-snowboard-tune-up-tips-from-greg.com), a site about snowboard boots, and a site about snowboard bindings. Each of these are all brand new sites that your purchased through a domain registrar like GoDaddy.
The question is, If I buy these domains and I permanent 301 redirect them to my main site, will that help boost my rankings? The answer is no. It’s not going to help you whatsoever with your search engine rankings.
This strategy can help you when the sites have been on the internet for awhile, have age, content and back links coming into to them from other external websites. This builds up the reputation and link equity of each of the sites. At that point, this becomes a valuable strategy. For instance, you have site A, or the site about Burton Snowboards that has 800 links coming into it. If you are buying this site solely for the purpose of building links to your money site, you would take that site and 301 redirect it to the home page of your website, thus passing through the 800 back links to your website. (If you didn’t notice in the video, yes, I said client links and looked away because there was a loud noise coming from the SEO floor.) This will help you because you are building up your link equity and the overall reputation of your website.
If you want to purchase the domains and keep the community that is already functioning, continue to work on the site and funnel the established link equity to your website with strategically placed anchor text links pointing to your main website.
Where the sub pages come into play is if site D, or the site about snowboard bindings, has sub pages about Burton Snowboards, K2 Snowboards, and Sims Snowboards and the sub pages have deep links coming into them, you will not want to take those sub pages and 301 redirect them to your home page; instead, 301 redirect them to the related sub pages on your main site. This will pass the appropriate anchor text and link authority to the right pages on your website and help those pages to rank for their keywords.
In conclusion, do not buy brand new websites in hopes to 301 redirect them to your website to achieve higher rankings. If you are going to pursue this strategy, you will want to purchase already established websites that have trust, authority and links coming into them and then 301 redirect.
What do Julia & Julia, PostSecret and Stuff White People Like have in common? If you answered, “They’re blogs,” you are correct (collect your fabulous prize — our undying respect and love). If you answered, “They’re books,” you are also correct (please share your prize with the previous group — there’s enough to go around).
Ever since roughly 2005, publishers have been looking toward the Internet in order to find new fodder for the printed page, and this year, those literary folk found themselves flush with talent. Everything from Tweets to Twinkies served as inspiration for books, bridging the digital divide to bring your computer screen to your coffee table. So how did they do it? How did these weekend website warriors snag book deals? Mashable talked to a slew of this year’s top bloggers-cum-authors to find out.
The Humor Blog: FAIL Blog
Blogger: Ben Huh
Blog: A collection of photos and videos depicting various kinds of failure. Huh acquired the blog in January of 2008 with his company, Pet Holdings — of I Can Has Cheezburger? fame.
Book: Fail Nation: A Visual Romp Through the World of Epic Fails, released in October 2009 by Harper Paperbacks, is basically the blog in book form — except formatted like a travel guide with landmarks and cultural notes.
Public Reaction: “We’ve helped infect the Internet with cat fever and popularize the word ‘FAIL’ world over.”
Highest traffic point: “Every month, we currently have 220 million page views and more than 12 million people coming to the Cheezburger Network.”
How did the book deal come about?: “We were contacted by several literary agents and we pushed it off for a while until we finally had the time to do it.”
Do you continue to keep up with your blog?: “Absolutely, they continue to be some of the most popular humor sites on the web.”
Why the book?: “I think it’s something tangible and final. It’s something we can look back 50 years from now and hold. It’s a permanent marker in a dry-erase world.”
Do you earn more revenue from the blog or the book?: “It takes a lot of page views to equal one book sale. We’ll just leave it at that.”
Any future ventures?: “Indeed. Stay tuned.”
The Microblog: Twitter Wit
(Micro) Blogger: Nick Douglas
(Micro) Blog: Douglas started collecting funny quotes he read on Twitter in 2006.
Book: Twitter Wit: Brilliance in 140 Characters or Less, released in August 2009 by HarperCollins, is just that.
Publicity-driving methods: “Because the book includes so many contributors, we benefited from each of them talking about the book on their own blogs and feeds. Of course, each contributor got their own copy, so they could even show it off. To market the book, we worked with Twitter Inc. The corporate feed and Biz Stone’s feed both mentioned the book, as did the corporate blog. Twitter also featured us in one of their ‘definition’ spots on users’ profiles.”
What its like to work on a book: “As an alum of Gawker, HuffPo and Valleywag, I’m used to the minute-to-minute speed of blogs. It was weird, at times frustrating, then rewarding, to accustom myself to the slow pace of books. If there’s anything I could warn bloggers about, it’s that if you want to get a book made, you’ll need to have a lot of patience.”
Tips and tricks: “Whatever your concept, and no matter how highly you think of your work, you’re now competing against the whole Internet as well as existing authors. Examine your writing closely and see if it matches up to your favorite books. If not, you’ve got work to do.”
The Business Blog: Escape From Cubicle Nation
Blogger: Pamela Slim
Blog: Escape From Cubicle Nation shows readers how to do just that — bust out free from those three gray walls and start their own businesses.
Book: Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur, released in April 2009 by Portfolio Hardcover, is a guidebook containing Slim’s best material instructing corporate drones how to strike out on their lonesomes.
How the blog was born: “I started my blog as an assignment for a class I took with Suzanne Falter-Barns called ‘Get Known Now’. It was a class about building platform and online business. I took it because I was totally shifting the focus and market of my business, from a word-of-mouth based management consulting practice to a virtual coaching business targeting corporate employees who wanted to escape their cubicles. I knew nothing at all about blogs or social media, so I took it on faith that writing about entrepreneurship for corporate employees would pay off. I had no idea what a great thing it would turn out to be!”
Public Reaction: “I have had a wonderful reaction to my blog from all parts of the world. In the four years since I started, I learned that cubicle culture and career despair pervades every segment of our global market. I get e-mails every day from people telling me how thankful they are that I don’t think they are crazy for wanting to quit a ’stable’ job to strike out on their own. Contrary to many of my blogging counterparts, I get a very small amount of hate mail or mean comments. I don’t want to jinx my luck, so I hope it continues that way. I am not a huge fan of controversy. I just try to write from the heart and give very pragmatic advice.”
Traffic-driving methods: “I spent a lot of time reading and commenting on other people’s blogs when I first started blogging. I also closely followed the work of some of my very favorite bloggers (Kathy Sierra and Garr Reynolds to name a couple) and took copious notes on their writing style, approach and insight. Early on, I also participated in blog carnivals (in 2006), which was useful to get new readers. Before Twitter, the best thing I found to drive traffic to my blog was just writing more good stuff. My blog got huge visibility and lots of new subscribers the day Guy Kawasaki linked to my post ‘Open Letter to CXOs Across the Corporate World’ in 2006. I went from about 100 to 20,000 visits in 24 hours, and my mind and blog were blown open.”
Highest traffic point: “At it’s highest point, it was about 100,000 page views a month. I have never had a tremendously high traffic blog or large number of subscribers. But I have a lot of really nice readers who happen to be the kind of people who pass on my articles to others.”
How did the book deal come about?: “I got my current book deal when my publisher (Penguin/Portfolio) approached me. I had dabbled in the idea of writing a book before and had met an agent through another author friend, but the effort didn’t really go anywhere. Frustrated by lack of action and no creativity in coming up with a good proposal, I just gave up and went back to blogging. About a year and a half later, I got an e-mail from Penguin saying they were very interested in my writing and wondered if I could put together a proposal. Since they were my number one choice for a publishing house, I moved like lightening. We closed a deal in six weeks.”
Why the book?: “There are two things at play in my opinion: One is personal challenge and the other is business opportunity. As much as blogging feels important, it is brief and fleeting. You can crank out a killer post that gets tons of attention, but then it fades away. A book is very different. It forces you to string together a whole bunch of different ideas into a cohesive story. On the business side, there is no denying that having a published book opens doors. It is much easier to get traditional press coverage, and speaking gigs. People often assume that you are a ‘real writer’ when you have a book, even if you have been writing for years on a blog.”
Do you earn more revenue from the blog or the book?: “Because I am a business coach and most of my clients come from my blog, you could say that I make most of my money from my blog. I don’t have a lot of passive products yet and I don’t accept advertising, so I don’t make money that way. I still made more from my coaching and consulting than my book advance, but that is also due to the way advances are paid, and book sales accounted for. As I do more speaking next year related to the book, I think those numbers will shift. But ask any author from a mainstream publisher these days and most will tell you they don’t get a traditional deal to get rich. You have to think of it in terms of what can a book do for your business, not making a living just from book sales.”
Any future ventures?: “At this point, I plan to do a lot of small online writing projects and products that follow my clients through the path outlined in my book. This kind of very specific information is better suited for online delivery, and will support and extend the message of the book. I also want to do more print books. I am hopelessly tied to my muse, so I am looking out for topics I am wildly excited about and enthralled by. The next book will be smaller than my first, whatever the topic turns out to be!”
The Advice Blog: 1,001 Rules For My Unborn Son
Blogger: Walker Lamond
Blog: A collection fatherly advice on how to be a good man.
Book: Rules for My Unborn Son, released in October 2009 by St. Martins — like the blog — offers a collection of advice from father to son.
Public Reaction: “My mom really likes it. And as it turns out, quite a few other people too. Within a few weeks of going online, I attracted my core group of a few thousand readers–mostly thanks to the Tumblr community, which (contrary to popular opinion of bloggers) is incredibly supportive, especially to new writers and ideas. I thought more people might call me out on being too earnest or square, but the reaction from most people has been really positive. You need a break from the snark and irony once in a while.”
Traffic-driving methods: “Tumblr. Without it I have no idea how anyone outside my group of friends would have found the site. But the staff at Tumblr and a few of the popular bloggers saw it and wrote about it, and I was off and running. Twitter has been a surprisingly good way to get more readers. The content on my site seems well suited for it, simply because it is short and a whole post usually fits in one tweet. It doesn’t drive people to my website, but the content gets passed around and I think that has helped strengthen the brand if you will.”
Highest traffic point: “That’s like asking someone their salary. It’s not a runaway hit like Penguins or What Fat People Like or one of those hot memes, but I think more people have read my site than say, the books of Ethan Hawke. So that’s something.”
How did the book deal come about?: “I read on Gawker that if you e-mailed this one agent at ICM she would get you a book deal. Well, she never wrote back, but luckily Karen Gerwin had read the site and approached me about pitching it to publishers. And within a couple weeks we had a deal, and a pretty good one. She rocks.”
Why the book?: “It is still the simplest and most lucrative way to monetize your work. Most blog-to-books are based on a pretty specific idea too, so a book deal is a nice way to put that particular idea to bed. You can’t write about penguins your whole life. And of course, it’s still nice to hand your mom a book and say, here I wrote this.”
Do you earn more revenue from the blog or the book?: “I did not earn anything from my blog. I still don’t think I would know how to do that. The only money I have made is from the publication of the book.”
Any future ventures?: “Well, there’s a chance Rules for My Unborn Son could make its little way to Hollywood. And I think a novel or movie serialized on Tumblr would be cool. I don’t think anyone has done that yet…Oh wait, someone probably just did.”
The Cute (Sorta) Animal Blog: FU, Penguin
Blogger: Matthew Gasteier
Blog: Cute animals get their comeuppance on this hilarious photo blog.
Book: F U, Penguin: Telling Cute Animals What’s What, released in August 2009 by Villard, continue the crusade against cuteness, taking down everything from those played-out penguin to more domestic fare.
How the blog was born: “My wife and I have always joked about how cute animals know what they are doing to people, like they are attacking us with their cuteness. Once I thought of the title, the idea was instantaneous.”
Public Reaction: “I have a lot of readers who are involved in animal research and/or welfare, and I love that because it lets me know people are getting the joke.”
Traffic-driving methods: “I put it on my GChat status message, does that count?”
Highest traffic point: “When I was linked to by the Very Short List, I got 80,000 unique hits in one day.”
How did the book deal come about?: “Both agents and book publishers approached me once the site hit it big. I signed with an agent the next month, and had a book deal within weeks after that, so it all moved very fast.”
Why the book?: “I think most blogs that are really high-concept have enough good material for a book, but beyond that they become difficult to maintain. I also think the reason why people blog in the first place is to avoid doing a boring job, and once something becomes a commitment, bloggers by nature resist the grind.”
Do you earn more revenue from the blog or the book?: “I don’t earn any money from the blog, so the ratio is infinite. I do make some money off T-shirt sales, but not much.”
Any future ventures?: “I don’t have any plans right now, but I enjoy writing so I imagine I’ll try my hand at another blog or book in the near future. Penguin-wise, I’ll try my best to keep up the blog, but unless I can put together a really good second book I am most likely done with spin-offs or adaptations.”
The Snarky Commentator: This Is Why You’re Fat
Blogger: Jessica Amason
Blog: Hey America, you’re eating that. Mystery solved. A collection of photos of culinary, caloric horrors.
Book: This Is Why You’re Fat: Where Dreams Become Heart Attacks , released in October 2009 by Harperstudios, depicts gross-out gourmet from bacon to sandwiches.
How the blog was born: “Well the concept started from a joke about the growing web trend surrounding crazy food. It was at the height of the bacon craze and sites like Super-Sized Meals and Pimp That Snack were growing in popularity — even The New York Times was writing about Bacon Explosions. But there wasn’t a community-driven site devoted to the entire movement — and thus This is Why You’re Fat was born.”
Public Reaction: “It has been an overwhelmingly positive reaction. It was clear that the site had touched a nerve when it received more than 2 million pageviews in under 48 hours and coverage running the gamut — from Time.com to Perez Hilton to The New York Times in its first day.”
Tips and Trick For Driving Traffic:
“1. Tap into the zeitgeist:
For one thing, it was clear that people were growing increasingly fascinated with indulgent over-the-top food and the blog itself was designed to tap into that trend.2. Build a community:
This is Why You’re Fat was launched on the Tumblr platform in order to have it function not just as a static blog but as an active community. It was built atop an existing social network but was also accessible to people who were not Tumblr users — The public submission tool on the site allows anyone to submit an image. This of course allowed for the site to go viral very quickly, but it also kept the audience engaged and invested in the content (their own!). I was also adamant about not listing our names on the blog so that the site and its content could really belong to the community.3. Leverage your concept’s social imperatives:
I never wanted to blog to be too message-driven. The beauty is that by giving this trend its own platform, people can interpret it as they see fit. Some see it as comedy, some as a health warning, some as a culinary movement. And really, it touches all of these elements — which is essential to the site’s ongoing popularity.
Highest traffic point: “About 7 million/mo.”
How did the book deal come about?: “Within the first week, we had been approached by 10 agents and publishing houses. People continued to reach out for months, but we chose an agent, went to bidding with various publishers and eventually found a home at HarperStudio (an imprint of HarperCollins).”
Why the book?: “Well I suppose a book is the ultimate fixed medium, though I’m not sure a book deal is really the end of the game. There have been a few web trends/blogs adapted to book form that continue to grow. Franchises such as Stuff White People Like and I Can Has Cheeseburger are great examples.”
Do you earn more revenue from the blog or the book?: “For the purpose of design and simplicity, the blog does not run ads. Though there have been many offers to purchase the site, brand, etc. At this point, the blog is not a revenue generator, earnings come from the brand itself and its various adaptations. It might not be the traditional approach, but there is something nice about keeping the blog pure.”
Any future ventures?: “There certainly are, though I have to keep mum for the moment. The ‘gross food movement’ is still going strong, so as long as there are bacon explosions and mcnuggetinis, there will be a This is Why You’re Fat to catch them. For now, the book is available on Amazon, Barnes and Noble, Urban Outfitters and other stores (perfect holiday gift item, wink wink!).”
Brenna Ehrlich is an editorial assistant at Mashable, as well as one of the co-founders, writers and editors of the Tumblr blog Stuff Hipsters Hate. She is currently in negotiations to turn SHH into a book, which would be slated to come out in Fall of 2010. Connect with SHH on Twitter @StuffHipstersH8.
[top img credit: Mike Licht]
Reviews: Mashable, Tumblr, Twitter, blog, blogger
Tags: 001 Rules For My Unborn Son, Escape From Cubicle Nation, FAIL Blog, FU Penguin, this is why you’re fat, Twitter Wit
Last week CollegeHumor posted a pretty entertaining rendition of what it would be like if the Star Wars characters had access to Facebook. My personal favorite is of the Storm Trooper’s status update which says “was forced to kill a giant teddy bear. FML.” While there have been numerous fake status update threads posted around the web, I found this series to be particularly entertaining. You can view the full series below.
It has become increasingly critical to establish high quality links to your site entry to the efforts of search engine optimization. Search engines like Google and Yahoo, Put a high level of importance on link popularity in determining ranking search engine web site ranking organic results. While optimizing the content is still very important, a volume of high quality links is now as important input in determining the results of your ranking on Google.
There are a variety of ways to effectively build incoming links to increase link popularity of your website. While valuable writing articles and press releases are effective, not always practical or popular with many small and medium enterprises. If done within the guidelines of search engines, two popular and practical methods of building high quality inbound links are:
Directory Submissions
Due to increasing opportunities for quality directories, most require you to choose one of two options if you meet the criteria:
• There is no charge, but requires a reciprocal link from your site to your directory
• Pay a registration fee to the directory (typical range from $ 25 – $ 99 per year)
Agreements for reciprocal links
Links from other high quality websites that are closely related to your market, products and services in return for linking to them.
Examples of applications as a Web resource directory
• Association membership
• Manufacturer dealers and distributors
• Bank Branches
• Chamber of Commerce Members
• City or Community Business Listings
• Mortgage Broker's Agents
• Members of the Club
• Store Branches
• Locations or franchise owners
• Business Department Listings
• Agents Real Estate Brokers
Internet Directory or Portal Opportunities
Niche directories are gaining position and Visits
As the directories are focused on different market niches, are capturing a growing number of website visitors. Of these niche markets tend to be industry, communities of interest or a territorial approach. The directory itself is the main objective of the website, but may also include other applications such as news, web boards, calendars, posters, banners, polls, surveys, articles, etc.
Examples of industrial directories
• Restaurants
• Physicians
• Hotels
• Bed and Breakfast Inns
• Plumbers
• Religious Organizations
• Insurance
• Attorneys
• Counters
• Real Estate Companies
• Mortgage Companies
• Apartments
• Boat Manufacturers
• Florist
Examples of the Community of Interest Directories
• Health and Nutrition
• Women
• Camps
• Home and Garden
Kids •
• Antiques
• Golf
• Cancer Treatment and News
• Sports
• Games Online
• Shopping
• Music
• Asthma
• Art
A new study being released this morning by Anderson Analytics reveals that prior reports suggesting Facebook may be losing it’s coolness factor among college students are inaccurate. Facebook was viewed as “cool” by 82 percent of males and 90 percent of females in the study. While the study does not allude to reasons for the site’s continued popularity, it does suggest that Facebook is becoming a “new mass medium”.
Also of interest was that Facebook overtook Google in terms of popularity among both genders. Despite the increased usage by parents, younger users have not left the site for the most part. Instead, younger users are most likely becoming more educated about the privacy settings made available by Facebook. With the new privacy settings rolling out in the coming weeks, younger users will be able to post content which their parents won’t be able to view.
That means users will have more control over the content visible among their diverse relationships (e.g. professional, family, and social) on a single account. That Facebook continues to maintain its popularity among all age groups is phenomenal as most other social networks have failed at diversifying their user base beyond smaller demographic groups.
It will be interesting to see if new users find the new privacy settings to be easier to understand and take advantage of the soon to be released publishing features. For now it appears that Facebook is truly becoming a mass communication tool, not just a “social network” as many still refer to it.
With growing anticipation that Apple will launch a Tablet early in 2010, another guessing game has emerged alongside trying to figure out the device’s specs. That game involves determining the actual name of what we’ve been calling the Apple Tablet since rumors first started popping up earlier this year.
A few days ago, iSlate emerged as a potential name when it was discovered that Apple owns the domain name iSlate.com. Now, another “iSomething” has joined the mix, as MacRumors has found that Apple filed a trademark application for the name “iGuide” through a company called iGuide Media LLC.
The trademark application hints of many tablet-esque features, including an all-purpose media browser and downloadable electronic content. As such, MacRumors speculates that the iGuide name could be “Apple’s upcoming tablet computer or a related software or service.”
Frankly, neither iGuide or iSlate rolls off the tongue quite like iPod, iPhone or iTunes, and I still wouldn’t be surprised to see Apple go in a completely different direction when it comes to naming the device that most now see as a certainty. Nonetheless, it seems like “iGuide” or “iSlate” were at least considered at some point during the process.
What do you think of the potential names? Let us know in the comments.
Tags: apple, Apple Tablet, iguide
(TrendHunter.com) Okay, so the black minidress in the first image of the Berra Terzioglu lookbook above isn’t actually a trash bag, but it’s the first image I think of when I see a billowing dress made of shiny black fabric.…
Sheryl Sandberg is one of the most accomplished and most respected executives in the technology industry. Today Sandberg can add one more accomplishment to her already long list: a position on Disney’s board of directors. In addition to joining the board of Disney, which is one of the largest global corporations, Sandberg also recently joined the board of directors of Starbucks.
In an industry dominated by men, Sheryl Sandberg stands as a role model for aspiring female business executives. Sheryl Sandberg first joined Facebook less than two years ago following the exit of Owen Van Natta, who has since become the CEO of MySpace. Sandberg joined Facebook after serving as the VP of global online sales at Google. She also served as the Chief of Staff of the U.S. Treasury Department.
Disney is currently the 60th largest corporation based on annual revenues, according to Fortune. Starbucks is ranked 261.
It has become increasingly critical to establish high quality links to your site entry to the efforts of search engine optimization. Search engines like Google and Yahoo, Put a high level of importance on link popularity in determining ranking search engine web site ranking organic results. While optimizing the content is still very important, a volume of high quality links is now as important input in determining the results of your ranking on Google.
There are a variety of ways to effectively build incoming links to increase link popularity of your website. While valuable writing articles and press releases are effective, not always practical or popular with many small and medium enterprises. If done within the guidelines of search engines, two popular and practical methods of building high quality inbound links are:
Directory Submissions
Due to increasing opportunities for quality directories, most require you to choose one of two options if you meet the criteria:
• There is no charge, but requires a reciprocal link from your site to your directory
• Pay a registration fee to the directory (typical range from $ 25 – $ 99 per year)
Agreements for reciprocal links
Links from other high quality websites that are closely related to your market, products and services in return for linking to them.
Examples of applications as a Web resource directory
• Association membership
• Manufacturer dealers and distributors
• Bank Branches
• Chamber of Commerce Members
• City or Community Business Listings
• Mortgage Broker's Agents
• Members of the Club
• Store Branches
• Locations or franchise owners
• Business Department Listings
• Agents Real Estate Brokers
Internet Directory or Portal Opportunities
Niche directories are gaining position and Visits
As the directories are focused on different market niches, are capturing a growing number of website visitors. Of these niche markets tend to be industry, communities of interest or a territorial approach. The directory itself is the main objective of the website, but may also include other applications such as news, web boards, calendars, posters, banners, polls, surveys, articles, etc.
Examples of industrial directories
• Restaurants
• Physicians
• Hotels
• Bed and Breakfast Inns
• Plumbers
• Religious Organizations
• Insurance
• Attorneys
• Counters
• Real Estate Companies
• Mortgage Companies
• Apartments
• Boat Manufacturers
• Florist
Examples of the Community of Interest Directories
• Health and Nutrition
• Women
• Camps
• Home and Garden
Kids •
• Antiques
• Golf
• Cancer Treatment and News
• Sports
• Games Online
• Shopping
• Music
• Asthma
• Art
The objective of Search Marketing is to make sure that your site Google Clearly, not a way to trick Google about the content of your site. Proper search engine marketing will help you get better traffic and will also make the results of the Google search engine more efficient. If you try to fool Google into thinking your site is something that is not in its quality control team is out and may remove you from Google for violating its rules of use. Many strategies used by amateurs, such as white words on a white background, making you have twenty pages, because you have twenty or free web addresses, repeat words, you could get removed from Google!
Three major components of Search Engine Optimization, also known as Search Marketing:
- Train using Google search tools. Get benchmarks.
- Seek to optimize your website, blog and links to other sites like social networks.
- Google Train the way you see your site and drive traffic.
Look at your web site like Google does! Then, the Google train the way you look at your site. Google is very receptive to your help on how to refer people to your site. Googlebot have to train how to put your site on Google, but also remember that at some point, a human being at Google, they have had people even, will be on your list to validate its relevance. DO NOT try to fool Google!
Since we know most of you do not have adequate capacity to optimize your website for search engines, we have created a search optimized website to help you do it yourself. You can also pay someone a little money to do search optimization for you. Through the appropriate use of social networks can significantly reduce marketing costs.
Many marketers use social networking existing news content and new content, optimizing search add links to your site highly optimized to achieve the following:
- Increase direct traffic from social network web /.
- Rail Google a way to get more traffic and more highly qualified traffic to your site. The result will be more sales per dollar spent and more traffic from Google in the long term. This is sticky traffic, traffic, and unlike pay-per-click traffic, will result of years of natural search traffic on Google.
Top 6 Quick Tips to get more traffic from other peoples sites and social networks:
- That very descriptive titles.
- Text, or body of your blog posts Title party.
- Add titles and alt tags for links and images that match the image title or blog entry.
- Use labels effectively. Use quotes MUCH.
- Periodically publish things to get to the top of the latest activities, pictures, blogs, etc.
- Link to your site Everyplace is allowed to enter HTML. Tip 3 Do not forget!
More detail to use social networks to drive traffic to Google and how you want to be found in your search results.
- ASK GOOGLE what are the best key phrases for your site! Do some research on what key phrases are best for your business, industry, regional and niche products? You will be amazed at how people find your site. Look at the statistics of your website and use Google, ask Google, which phrases are the best.
- A list of all your data, even things on your website in social networks. More content is better, provided it does not completely recreate their major content sites, Google has no problem with that. Furthermore, all data is added to social networks is highly optimized search.
- Use the best titles. When asked what the title of the image, blog entry, etc. ie do not just say Photo 1 blog post 2, etc. This is a horrible mistake. Use more text based on its strategy to the key phrase.
- Put both in the description that can fit.Remember, you are writing for Googlebot, first, and for human readers of the second. Sometimes a well-optimized sentence looks a bit uncomfortable for human readers, but when Google is recommended as a source of your information, you may click to visit their website.
- Using social network features of ALL! There are social networking applications to be added. A very useful application is called SHOPIT. This is a very low cost, starting at $ 10 per month, the plug-commerce to sell products online. Testing a product, etc.
- Use labels effectively! Tags are a way of Google will look to add their content to social networks. If you sell health care online, then one of his key phrases could be "Buy Mattress Pads Online." When you add labels, add an appointment in that instead of adding a single word, such as: buy, mattresses, pillows, online.
- MATCH, MATCH, MATCH. Content Match, titles, labels, descriptions, image names, etc. When the information coincides well, Google assumes you really know what your key phrases should be. If you do not know, then why does Google make its recommendations? This goes back to a well-defined strategy keyphrase. If you do not know the best way for people to find, then Google will assume that it's best guess, rather than follow his advice.
Sample Image Presentation. Use quotation marks and commas as shown!
Title: BIZ NAME on St. Patrick's Day Parade in Utica
Description: This is (inside the href link to a title such as title = "number sentences") floating on the Day of the 34th Annual St. Patrick's Day Parade in Utica, New York. This is one of many events in upstate New York in this time of year.
Tags: BIZ NAME "," Industry "," My Name "," Utica, NY "," Upstate NY "," St. Patrick's Day Parade, "" Parade in Utica "," My Biz PRODUCTS "